At ashmei, we are creators, striving to make a difference, for the athlete and our environment, with the pursuit of facilitating your best performance. We produce high-quality apparel with a classic, understated style, which uses sustainable, natural fibres at its core.

Led e-commerce, operations and product teams.

Working from concept to production across Run, Cycle and Triathlon product lines.

Design, development and sourcing consultancy for sporting goods brands.

Innovation research and testing for leading sporting goods brands.