Head Of Digital Transformation
Santiago, Chile
Lead the customer-centric digital transformation combining strategy, design, and technology to generate an outstanding and unique digital experience in the Ambulatory, Isapre, Insurer, and Clinics segments.Develop the pillars of Bupa's digital culture: agility in execution, decisions based on data, transversality, and universality.Main achievements-Lead management with 44 people in charge, including 4 agile cells, to promote digital projects with an annual budget of USD… Show more Lead the customer-centric digital transformation combining strategy, design, and technology to generate an outstanding and unique digital experience in the Ambulatory, Isapre, Insurer, and Clinics segments.Develop the pillars of Bupa's digital culture: agility in execution, decisions based on data, transversality, and universality.Main achievements-Lead management with 44 people in charge, including 4 agile cells, to promote digital projects with an annual budget of USD 2MM.-Development and launch of the Mi Bupa App, the only product in the health sector that brings together features from Clinics, Medical Centers, and Isapre in the same solution.-Development and implementation of the digital ecosystem of Video Consultations involving 4 products: video consultation platform, payment platform, digital scheduling platform, and new digital version of digital EMR for doctors.- More than 600 people adoption of Human-Centered Design methodologies carrying out nine projects in the organization and Scaled Agile Framework executing 12 PI Planning.Building blocks in charge of the organizationHuman-Centered Design projects: using Design Thinking, Lean Startup and Scrum (3diamonds) reporting to our Market Unit in Spain to accelerate the Bupa value proposition in Chile as in each business of the group.User Experience & User Interaction Strategy design of digital solutions towards a unique experience for Bupa Chile and its businesses, with an area of 6 people.Digital Sales: structuring the digital sales strategy from digital marketing, SEM, SEO, Programmatic until the closing of sales 100% online, promoting the Funnel Driven philosophy towards all businesses.Digital Analytics: define and promote the execution of the tagging strategy and ingest to models to generate actionable data in order to improve the experience and drive business objectives. Show less