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I am a dynamic, accomplished product leader with 15+ years of experience rallying teams to deliver incredible customer experiences and impactful business results. Executives, peers and partners have consistently recognized me as an entrepreneurial leader who exceeds expectations.My passion areas include: - Leading product managers and cross-functional teams to uncover customer opportunities and create solutions that solve real needs while achieving strategic and financial goals.- Collaborating horizontally and vertically to deliver results for external and internal customers.- Championing consistent high performance through people-oriented leadership and data driven decision-making. Specialties: Product Management, Financial Services, E-Commerce, Agile Methodology, Design Thinking, Consumer Insights, Market Research and Strategy, Innovation, Marketing, Project Management, Business Planning, Building High Performance Teams, P&L Management
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Vice President, ProductCapital One Jan 2022 - PresentMclean, Va, Us -
Sr. Director, Product ManagementCapital One Oct 2014 - Feb 2022Mclean, Va, Us- Lead the creation and evolution of Auto Navigator, which provides consumers with transparency and empowerment throughout the car buying journey. Auto Navigator has won industry awards, witnessed incredible growth, and earned a sky-high customer NPS since launching in 2015. - Direct team of product managers to gather deep customer empathy and synthesize learnings into real insights that drive product strategy.- Create and execute a customer-focused roadmap by partnering with Design and Technology leaders and pods.- Leverage testing/experimentation and key performance metrics to ensure priorities are laddering to the product vision and desired customer outcomes.- Partner with stakeholders across Marketing, Risk, Legal and Operations to drive improvements throughout the product ecosystem. -
Vp Product ManagementTmx Finance Jan 2014 - Oct 2014Savannah, Georgia, Us- Directed enterprise-wide product management, business analysis and user experience organization of 20+ professionals.- Structured and oversaw multi-threaded technology deliverables while balancing customer outcomes, time-to-market, cost and quality.- Managed external vendor relationships; including strategic direction, vendor procurement, and monitoring vendor performance and deliverables.- Transformed product org to focus on customer needs and business results to drive strategy. - Drove the initiative to build a comprehensive, next generation POS system. - Initiated corporate efforts to re-launch an online business unit and defined customer acquisition and underwriting models. -
Director, Product ManagementThink Finance Jan 2011 - Nov 2013Addison, Tx, UsLaunched new business unit: Presta, an e-commerce lease-purchase service.- Spearheaded aggressive “go to market” strategy to launch within 9 months.- Manage a team of 17 with 5 direct reports. Report to Chief Product Officer. Lead all aspects of the Presta business unit with full P&L responsibility including:- Strategic direction and tactical execution.- Product development lifecycle: consumer and market research, product design, feature prioritization, development and testing execution and maintenance.- Budget creation and performance analysis and reporting.- Marketing scale including TV, direct mail and online marketing.- Underwriting strategies and profitability tuning.- Successful partnerships with Legal, Compliance and Operations teams.Drive product strategy to expand mobile footprint and launch wide-scale B2B integrations.- Leverage Presta as an alternative payment option for credit-challenged consumers. Successes include:- Grew outstanding balances and revenue to hit corporate targets.- Launched co-branded solution with online retailer, Electronic Express.- Improved Presta.com checkout conversion by 39% via A|B testing and optimization.- Earned a net promoter score of 39.6; higher than any other Think Finance product. - Launched company-first Facebook and Twitter accounts.- Delivered company-first sales tax and inventory management solutions. -
Product OwnerThink Finance Feb 2009 - Dec 2010Addison, Tx, UsDirected short-term loan product portfolio delivering significant portion of corporate EBITDA.- Managed a team of 10 with 4 direct reports. Reported to EVP, Products. Converted state-by-state business models to more profitable installment loan products.- Enhanced YOY unit profitability by over 14% - Grew lifetime customer value by 22% Created a competitive advantage by launching a Visa prepaid card for faster delivery of funds. - Managed complete integration with Fiserv- Enabled industry-first ability to provide same-day loan funding Oversaw system scalability efforts to improve customer and agent satisfaction. -
Director, Product ManagementHandango Jan 2006 - Feb 2009Irving, Tx, UsEstablished overall policies and goals for product development department.- Responsible for $40MM product portfolio.- Managed a team of 12 with 5 direct reports. Reported to VP, User Experience.Determined and implemented overall strategy for online and on-device product lines.- Utilized stakeholder needs, market research, usability analysis and competitive responses.- Evaluated consumer experience benchmarks and set improvement targets.Successes include:- Redesign of Handango.com. Realized conversion increase of 89 basis points.- On-device applications revenue increased 51% YOY from 2008-2009 based on: - Mobile web site at http://m.handango.com to support mobile search and advertising.- Fully localized version of Handango InHand to support the European market.- Branded versions for B2B partners, including Verizon Wireless, T-Mobile, and Alltel. -
Senior Product ManagerHandango Feb 2004 - Jun 2006Irving, Tx, UsLaunched new line of business – Handango InHand – to sell apps directly on the phone.Served as General Manager of on-device business unit.- Responsible for product line P&L and annual budget management with 6 direct reports.- Drove business from 1% to 22% of total Handango revenue.- Licensees include Verizon Wireless, T-Mobile, Alltel, Sony Ericsson, Samsung and RIM.Directed product strategy including development roadmaps.Supervised B2C and B2B marketing, including communications, promotions and sales materials. -
Product ManagerHandango Mar 2000 - Jan 2004Irving, Tx, UsLaunched packaged mobile software in retail locations such as Best Buy and CompUSA. - Secured alliances with premium brands (Consumer Reports, Fitness Magazine, etc.)- Managed product packaging and online rebate program. Developed Handango-branded software products and increased sales by 81% over a one-year period.- Negotiated private label agreements with several leading mobile developers.Created product line of bundled software and drove sales to reach over $1MM within 12 months.
Brad Ellison Skills
Brad Ellison Education Details
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Texas Christian University - M.J. Neeley School Of BusinessFinance And Accounting
Frequently Asked Questions about Brad Ellison
What company does Brad Ellison work for?
Brad Ellison works for Capital One
What is Brad Ellison's role at the current company?
Brad Ellison's current role is Vice President, Product at Capital One.
What is Brad Ellison's email address?
Brad Ellison's email address is br****@****ail.com
What is Brad Ellison's direct phone number?
Brad Ellison's direct phone number is +170344*****
What schools did Brad Ellison attend?
Brad Ellison attended Texas Christian University - M.j. Neeley School Of Business.
What are some of Brad Ellison's interests?
Brad Ellison has interest in Children.
What skills is Brad Ellison known for?
Brad Ellison has skills like Customer Service, Electrical Engineering, Microsoft Office, Microsoft Excel, Product Management, Strategy, Leadership, Management, Crm, Vendor Management, Mobile Devices, Business Analysis.
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