Ellis Rivera

Ellis Rivera Email and Phone Number

Digital Marketing Manager @ Collab
Ellis Rivera's Location
Greater Philadelphia, United States, United States
Ellis Rivera's Contact Details

Ellis Rivera personal email

n/a
About Ellis Rivera

Professional Summary:Experienced digital marketing professional with a proven track record in managing diverse digital marketing teams, budgets and channels. Huge focus on conversion rate optimization for paid campaigns, leveraging data-driven insights to improve target audience performance, revenue growth and brand recognition. Seeking to contribute my expertise and leadership to a forward-thinking organization.

Ellis Rivera's Current Company Details
Collab

Collab

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Digital Marketing Manager
Ellis Rivera Work Experience Details
  • Collab
    Digital Marketing Director
    Collab Jan 2019 - Present
    West Chester, Pa, Us
    Objective: Experienced Digital Marketing professional with a proven track record of implementing innovative digital strategies that drove revenue growth and brand recognition. Adept at managing diverse digital channels, optimizing campaigns, and leveraging data insights to enhance performance. Seeking to contribute expertise and leadership to a forward-thinking organization.- Managed a dynamic cross-functional team and annual advertising budgets, optimizing campaign performance across various digital channels such as PPC, social media, display, and video advertising.- Developed and executed comprehensive digital marketing strategies aligned with client goals, resulting in a 30-35% increase in website traffic and 20% growth in conversion rates.- Led successful SEO efforts, enhancing organic search visibility and driving a 35% increase in organic search traffic, while also achieving a 2%-5% boost in keyword rankings on a monthly basis.- Collaborated with the creative team to design compelling ad creatives and landing pages, resulting in improved user engagement and conversions.- Utilized data analysis to identify trends and insights, leading to data-driven optimizations and enhanced campaign performance.- Championed website optimization initiatives, contributing to a decrease in bounce rate and an increase in overall website performance.- Stayed updated on industry trends and emerging technologies, implementing innovative digital marketing solutions to stay competitive.
  • Hazo Solutions
    Digital Performance Director
    Hazo Solutions Jan 2022 - Present
    Objective: Results-driven Managing Partner with a proven track record of entrepreneurial success and expertise in driving organic growth, optimizing online campaigns, and harnessing emerging technologies. Skilled in crafting impactful go-to-market strategies, enhancing digital branding, and delivering exceptional user experiences. Committed to driving business engagements and achieving outstanding results in the competitive landscape of the modern business world.Hands-on execution of digital marketing tactics & strategy implementation, UX/UI web & app design, Solana blockchain advocate, social media community building & content curation, CRM management, B2C/B2B digital marketing, strategic partnerships, sales workflow cloud automation
  • Caughtoncamera Llc
    Managing Director
    Caughtoncamera Llc May 2016 - Jan 2023
    - Increase organic relevant click through rate by 40% and conversion rate by 25% (YoY)- Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to campaign management- Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements- Forecast budget for each vertical market on a weekly or monthly basis, and created monthly SEM reporting clients, tracking performance metrics to optimize traffic sources based on their KPIs- Execute go-to-market, digital branding and multi-touch web strategies with analysis of user data in CTR, conversion & bounce rate and overall health of online campaigns- Expand off-page SEO link-building, social reach and engagement through multiple social media channels- Execute on-page optimization and content development strategies from PPC user insight, focusing on Rank Brain dwell time, latent semantic indexing (LSI) keyword(s), snippet bait and structural data development for higher webpage ranking- Managed PPC ads, display ads, content network ads, and video ads, streamlining workflow processes for new startup companies such as, Caught on Camera LLC, Smoke Guardian LLC, Shatter Shield LLC (now Layr), Instant Eyes LLC, and 72(t) Professor LLC.- Collaborate with mobile-app developers & programming teams to allocate workload, task assignments, and provide technical support with feedback reviews- Optimize on-site user interface and database procedures by automating proprietary shopping cart and check- out software- Deploy and optimize iOS applications for iTunes and Android applications for Google Play Store
  • Executive Leaders Radio
    Digital Consultant
    Executive Leaders Radio Aug 2019 - Jun 2021
    Project management using the following tools and platforms:CRM management: Salesforce CRM, Eloqua, Pardot, HubSpot, Amp Cloud, Lessonly, B2C/B2B Marketing & Sales Cloud Automation, Email Marketing WorkfloweCommerce management: Wordpress, Woo Commerce, Magento, Amazon Seller Central, Amazon FBA, Walmart, eBay, NewEggMicrosoft: MSOffice365, Office: Excel, Word, PowerPoint, Access, Outlook Search Engine Marketing: Google Adsense, Ads, TruView, Analytics, Search Central, Merchant Center, My Business Center
  • Connect America
    Digital Marketing Director
    Connect America Jun 2010 - Apr 2016
    Bala Cynwyd, Pa, Us
    - Implemented paid digital marketing strategies in a fast-pace company generating over $100M in annual revenue- Developed paid search strategy, A/B testing methodology, and marketing roadmap- Developed and executed inbound digital marketing strategies which had resulted in 35% annual growth (YoY)- Managed monthly meetings with account representatives from Google Ads and Bing AdCenter - Deployed and tested new strategies to improve performance of SEM campaigns including account structure, bid strategy, ad copy, keyword expansion, and dynamic content with clear call-to-action for higher conversions- Implemented multi-variant website testing, such as, IP delivery and dynamic content delivery to produce higher search relevancy scores, lower on-site bounce rate, and improve website conversion rate- Executed on-page optimization and content development strategies from PPC user insight, focusing on Latent Semantic Indexed (LSI) keyword, snippet bait and structural data for higher webpage ranking- Expanded Facebook site and increased followers by 50% month-over-month- Established API payment gateway system for online transactions via company website, Facebook & Google Business Pages - Developed API's connecting Salesforce lead object with Google Analytics user data- Assisted marketing users with report design and management, and database de-duping and cleansing- Executed administrative tasks like creating profiles, roles, users, page layouts, email services, approvals, workflow, custom reports, custom dashboards, tasks and events- Connected marketing & sales data sets for forecasting, campaign management, lead object, opportunity object, account object management and custom reporting- Analyzed lead & opportunity objects that required Salesforce customization code between account objects and recurring payment objects for complete visibility of a customer’s life-cycle- Implemented new marketing tools: Act-On/Pardot for increased lead quality and marketing funnel
  • Seo Brand Inc
    Digital Marketing Specialist
    Seo Brand Inc Jul 2008 - Mar 2010
    Boca Raton, Fl, Us
    - Oversaw campaign execution, performance analysis, and strategic planning, resulting in a 15-20% increase in lead generation and a 25% growth in organic search traffic.- Developed and executed data-driven digital marketing strategies, achieving a 30-40% increase in website traffic and a 20% improvement in conversion rates.- Collaborated closely with clients to translate business goals into effective digital marketing campaigns.- Led SEO initiatives, resulting in a 25% increase in organic search rankings and improved search traffic.- Delivered insightful campaign performance reports, showcasing the impact of digital marketing initiatives on clients' business objectives.- Led campaign execution and continuous optimization, resulting in a 15-20% increase in lead generation and a 25% growth in organic search traffic.- Conducted A/B testing and CRO initiatives, optimizing landing pages and user journeys for increased conversions.- Managed SEO efforts, achieving a 25% increase in organic search rankings and improved search traffic.- Collaborated with clients to translate business goals into effective digital marketing strategies.
  • Delaware County Community College
    Adjunct Professor
    Delaware County Community College Aug 2007 - Jan 2010
    Media, Pa, Us
    - Implementing curriculum-based syllabi in multi-faceted skill levels in English comprehension and communication- Managing, assessing, and evaluating international students within a higher learning academic context- Integrating students proficiently into a higher learning institute context by utilizing advanced processing techniques- Developing a comprehensive syllabus, instructional lesson plans, classroom activities, and assessment criteria based on competency-based academic objectives for international ESL students.- Utilizing multi-media facets for learning such as: Web CT, Internet user friendly websites, DVDs, CD ROMs, and audio CD presentations of content to accomplish competency objectives with high retention results. By applying these multiple facets of media, I was able to quantitatively measure the acquisition of English within an academic context.

Ellis Rivera Skills

Online Marketing Seo Sem Marketing Salesforce.com Marketing Strategy Crm Social Media Social Media Marketing Account Management Social Networking Google Adwords Lead Generation Email Marketing Customer Service Web Design E Commerce Management Web Marketing Direct Marketing Online Advertising Customer Retention Blogging Integration Marketing Communications Business Strategy Brand Development Google Analytics Content Management Brand Management Small Business Integrated Marketing Customer Relationship Management Web Development Salesforce Marketing Cloud Salesforce Sales Cloud Wordpress Salesforce.com Administration Pardot Visualforce Force.com Database Administration Smo Pay Per Click Business Development

Ellis Rivera Education Details

  • West Chester University Of Pennsylvania
    West Chester University Of Pennsylvania
    Linguistics
  • West Chester University Of Pennsylvania
    West Chester University Of Pennsylvania
    Philosophy & Communications

Frequently Asked Questions about Ellis Rivera

What company does Ellis Rivera work for?

Ellis Rivera works for Collab

What is Ellis Rivera's role at the current company?

Ellis Rivera's current role is Digital Marketing Manager.

What is Ellis Rivera's email address?

Ellis Rivera's email address is el****@****ast.net

What is Ellis Rivera's direct phone number?

Ellis Rivera's direct phone number is +161056*****

What schools did Ellis Rivera attend?

Ellis Rivera attended West Chester University Of Pennsylvania, West Chester University Of Pennsylvania.

What skills is Ellis Rivera known for?

Ellis Rivera has skills like Online Marketing, Seo, Sem, Marketing, Salesforce.com, Marketing Strategy, Crm, Social Media, Social Media Marketing, Account Management, Social Networking, Google Adwords.

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