Sam Ellis Email & Phone Number

Perth, Wa, Au

Accredited Associate of the Institute for Independent Business (IIB).

Western Australia, Australia

Lead a team to tender and negotiate procurement agreements for both domestic and international suppliers across St Barbara's West Australian operations. Successfully lead category management consolidation and cost saving projects across all of St Barbara's locations in Australia, PNG and Canada.

Nova Scotia, Canada

Secondment opportunity to lead the procurement function in our Atlantic Operations

Western Australia, Australia

Management of the end to end supply chain, inclusive of global sourcing and procurement of both food and packaging throughout Europe, Asia and Australia.

Perth, Australia

Perth, Australia

Non Clinical, Clinical, ICT, Services and Maintenance Procurement for the Fiona Stanley Hospital from the project phase into current operations.

Perth, Australia

Non Clinical Procurement for the new Fiona Stanley Hospital, currently under construction.

Business Consultation, Coaching and Training, accredited associate of the Institute for Independent Business, assisting small and medium sized enterprises with a range of different business needs. Clients range from FMCG import / export, chain of liquor stores, advertising agencies, telecommunications, internet sales and start up companies etc.

** Role expansion due to reorganisation of the ALM / IBA National Merchandise teamKey Strengths: ** Negotiation – both domestic and international, trade marketing, consumer marketing, presenting to and influencing key stakeholders – Staff, Suppliers, Retailers, National Retail Board and Metcash Management.Key Accountabilities:** Negotiate supply, distribution and trade marketing contracts with all ALM liquor suppliers on over $2.4b in sales.** Create business plans and strategies for all ALM and IBA suppliers.** Negotiate supply, promotion and advertising contracts with all IBA suppliers on over $1.2b in total liquor sales.** Control of sourcing, sales and marketing strategy of the private label portfolio, consisting of beer, wine and spirits sourced both locally and internationally.** Creation and coordination of the ALM trade marketing program, including international study tours with supplier business partners.** Responsibility for content and income for retailer execution program, IBA Rewards. Creation and execution of national training programs for retailers and sales representatives for both IBA and suppliers.Key Achievements:** Consistently above income and sales budgets through terms negotiations and business plans.** Continued increase in income for IBA Rewards retailers and delivering sales and distribution growth to suppliers. ** All private label products in sales growth and delivering superior margins to retailers.

The role of National Merchandise Manager was initially for Independent Brands Australiathe later the role was increased to cover both Independent Brands Australia and Australian Liquor Marketers.Key Strengths:** Negotiation – both domestic and international contracts, trade marketing, consumer marketing, presenting to and influencing key stakeholders – Staff, Suppliers, Retailers, National Retail Board and Metcash Management.Key Accountabilities:** Negotiate supply, distribution and trade marketing contracts with ALM wine suppliers on over $800m in wine sales.** Create and coordinate trade marketing plans for ALM suppliers and customers.** Creation of private label portfolio for IBA across beer, wine and spirits sourced both locally and internationally. Responsible for all aspects of product, labelling and packaging selection, all contract negotiation, shipping and transport, Customs and AQIS clearances.Key Achievements:** Consistently above budget income and sales budgets in terms negotiations.** Creation and launch of private label program after successful sell to National Retail Board and Metcash business.

Key Strengths:** Negotiation, staff management, stock management, budgeting and trade marketing.Key Accountabilities:** Negotiate and conduct regular reviews on contract trading terms with liquor suppliers, to continually increase on over $220 million in annual sales whilst maintaining budgeted service levels.** Manage direct income through pricing strategies and create opportunities to increase on over $1m annual indirect income through stock profit deals. ** Create product and pricing strategies through market and customer analysis in order to increase profit and market share.** Create, coordinate and implement marketing strategies and successfully organise profitable bi-annual international customer loyalty conferences. Also create and coordinate brand management strategies for own brand products.** Manage a team of ten reports, three direct. As second in charge, when required, manage a workforce of approximately 140 people.** Senior management responsibility for sales and overall state P&L results.Key Achievements:** Consistently achieved income, stock and service level budgets for all managed departments.

Key Strengths:** Account management, negotiation, consumer marketing.Key Accountabilities:**Liaise with and service strategic key accounts for ALM WA.** Negotiate and communicate pricing deals to the buying group ‘United Liquor’ consisting of 120 small to medium size independent retailers.** Create, sell and manage concept for a new advertising group of independent retailers, ‘Liquor Force’, designed to fit a niche segment of the industry. Liquor Force, and its original concept is now a national chain of stores for Independent Brands Australia, a subsidiary of Metcash Trading P/L. ** Create and coordinate all consumer marketing for the Liquor Force group, predominantly strategically distributed fliers and store signage.** Encourage customer relations whilst actively recruiting new members for both the United Liquor and Liquor Force retail groups.Key Achievements:** Growth of newly created Liquor Force Group from 0 to 35 stores within first 8 months.

Key Strengths:** Stock management, supplier relationship management, bond management.Key accountabilities:** Purchase $150m stock annually from approx. 100 local, national and international suppliers.** Promote and encourage ongoing supplier relationships.** Manage all aspects of Australian Customs controls of under bond, duty free and export stocks.** Co-ordinate 60+ staff for tri-annual stocktakes with full responsibility for physical stock variances.Key Achievements:** Consistently within stock and service supply budgets through supply chain management process improvement and implementation. ** Creating and implementing strategies to regularly sell out and delete slow moving or overstocked lines.

Key Strengths:Negotiation, trade marketing, consumer marketing, presenting and influencing key stakeholders - Staff, Suppliers, Retailers, National Retail Board and Metcash Management.Key Accountabilities:Create marketing strategies for wine category in three retail banner groups - Cellarbrations, The Bottle-O and IGA Plus Liquor comprising of over 1400 liquor outlets.Negotiate with wine manufacturers and suppliers to obtain exclusive and market leading promotions to support planned marketing strategies for the wine category.Negotiate supply, promotion and advertising contracts with manufacturers and suppliers on over $400m in wine sales.Liaise with and influence State Promotions Managers, Business Development Managers, National Retail Board and key retail stakeholders. Overhaul and re-launch of retailer execution program, 'IBA Rewards'. producing a 700% increase in income for retailers over previous year.Key Achievements:Signed all major wine suppliers up to binding and profitable trading terms.700% increase in income for retailers through IBA Rewards execution program.

Masters; A Specialisation, Business Administration; International Marketing

Education record

Accredited Associate

Diploma, Business Management

Diploma, Frontline Management