I work closely with trustees and donors to build external Comms including a new website for the organisation.

Working with senior management team and colleagues to keep two way communication: balancing organisational priorities with the need to address feedback from staff. Created content for online internal newsletters. I organised and ran all online and in person staff briefings and weekly meetings involving external expert guests, staff members and NHS Comms and change management for the transition to an ICS.

I worked closely with staff, stakeholders, and patient representatives. The organisation covers some of the most deprived areas of the UK. I organised weekly online all staff briefings, wrote the scripts, booked external guests and coordinated calendars. piloted the return to office strategy, promoted the new chief executive announcement and reviewed tone and style of content.

I handled all internal, external and stakeholder communications strategy and delivery. Designed, rebuilt and ran the website. A busy role in regulating one of the highest profile and controversial industries in the UK, via proactive and reactive media, designing training modules and regular presentations to stakeholders. I revived the most popular meeting forum for expert members across the pharma industry, including face to face and online meetings. This was a huge undertaking and meant that I… Show more I handled all internal, external and stakeholder communications strategy and delivery. Designed, rebuilt and ran the website. A busy role in regulating one of the highest profile and controversial industries in the UK, via proactive and reactive media, designing training modules and regular presentations to stakeholders. I revived the most popular meeting forum for expert members across the pharma industry, including face to face and online meetings. This was a huge undertaking and meant that I could use my skills and experience to illustrate a demonstrable benefit for paying member companies. Show less

• led a team and was hands-on as the media contact for London in the emergency Gold Team with NHSE, London Hospitals, Department of Health and Downing Street communications colleagues. • I concentrated on the handling of the Ebola crisis, including the repatriation of Pauline Cafferkey, London hospital bed availability and suspected Ebola cases reported by the public. • Also advising senior medical staff on handling the controversial ‘Shaping a Healthier Future’, … Show more • led a team and was hands-on as the media contact for London in the emergency Gold Team with NHSE, London Hospitals, Department of Health and Downing Street communications colleagues. • I concentrated on the handling of the Ebola crisis, including the repatriation of Pauline Cafferkey, London hospital bed availability and suspected Ebola cases reported by the public. • Also advising senior medical staff on handling the controversial ‘Shaping a Healthier Future’, proposed hospital closures across London. Show less

• I managed a high performing team of nine in the sector-leading charity. • In my time our Facebook and Twitter likes and followers doubled and our media coverage grew by 65% (including key message recognition to 75%), and increased KOL brand influence. • I was responsible for budgets, overseeing the content of all external social media, media and PR communications, including strategic direction, budgets and planning. • Created video, audio and infographic content for online… Show more • I managed a high performing team of nine in the sector-leading charity. • In my time our Facebook and Twitter likes and followers doubled and our media coverage grew by 65% (including key message recognition to 75%), and increased KOL brand influence. • I was responsible for budgets, overseeing the content of all external social media, media and PR communications, including strategic direction, budgets and planning. • Created video, audio and infographic content for online campaigns. Show less

In a very challenging political and financial environment: cuts to services and the “skiver v striver” and bedroom tax media agenda.• Created the communications strategy including a team of spokespeople to enable us to engage, and where possible lead the fight back. Working with Panorama, Press Association and news producers and journalists. • There was very little budget but within 3 months Mencap was highest ranked disability charity on the Gorkana brand awareness index. • We… Show more In a very challenging political and financial environment: cuts to services and the “skiver v striver” and bedroom tax media agenda.• Created the communications strategy including a team of spokespeople to enable us to engage, and where possible lead the fight back. Working with Panorama, Press Association and news producers and journalists. • There was very little budget but within 3 months Mencap was highest ranked disability charity on the Gorkana brand awareness index. • We tackled UKIP Councillor Collin Brewer and Mensa on prejudice against people with learning disabilities (described as runts to be destroyed) and media handled the report on Winterbourne View. I worked with colleagues with learning disabilities which taught me a lot. Show less

• I was a key player in bringing the TV Licence Fee Unit in-house to the BBC after a decade being run by a PR consultancy. • Liaising with the agency, establishing journalistic contacts, shadowing the licence fee field workers and call takers. Creating a process for the permanent member of staff.• Creating video content (at Hampton Court and Battersea Zoo), reports on national viewing habits and dealing with the media and the BBC press office and senior management.

Working with various clients: T-Mobile and Saatchi and Saatchi, producing footage and radio/tv tours from Millbank. ACEVO: advised on the presentation of joint research, Children’s Society: Consultant on the annual Good Childhood Report

This was a maternity contract. I managed a team of 6, introduced social media, podcasts and Twitter and responding to potential reputational issues (at least once a day, often child protection issues). I was charged with increasing the consumer presence of the brand, specifically to target red top newspapers and mass market magazines. Coverage increased threefold. I suggested that a child should introduce the new website when it launched, and my son did a piece to camera, explaining the work of… Show more This was a maternity contract. I managed a team of 6, introduced social media, podcasts and Twitter and responding to potential reputational issues (at least once a day, often child protection issues). I was charged with increasing the consumer presence of the brand, specifically to target red top newspapers and mass market magazines. Coverage increased threefold. I suggested that a child should introduce the new website when it launched, and my son did a piece to camera, explaining the work of the charity and the content of the site. Show less

The AC was the non-governmental arms-length organisation that reported on the spending of public money in local government, housing, criminal justice, health and fire and rescue. I was promoted from Senior Media Manager to Head of News in 6 months. I devised and my team delivered the comms strategy for Comprehensive Area Assessment, inspections into Doncaster Council and the AC’s £10 million investment in two Icelandic banks, dealing with SPADS and civil servants, and on the senior team writing… Show more The AC was the non-governmental arms-length organisation that reported on the spending of public money in local government, housing, criminal justice, health and fire and rescue. I was promoted from Senior Media Manager to Head of News in 6 months. I devised and my team delivered the comms strategy for Comprehensive Area Assessment, inspections into Doncaster Council and the AC’s £10 million investment in two Icelandic banks, dealing with SPADS and civil servants, and on the senior team writing briefings for Select Committees, party conference etc. Show less

I worked with my team to position Barnardo’s as the brand leader in UK children’s charities and built what became one of the busiest press offices in the UK, developing consumer media relationships, documentaries and awards partnerships. Coverage quadrupled. I liaised with the advertising agency on the controversial “cockroach baby”, and ran the fundraising Children’s Champions Awards with Simon Cowell, 10 Downing Street and the News of the World for 3 years. My Failed by the System campaign… Show more I worked with my team to position Barnardo’s as the brand leader in UK children’s charities and built what became one of the busiest press offices in the UK, developing consumer media relationships, documentaries and awards partnerships. Coverage quadrupled. I liaised with the advertising agency on the controversial “cockroach baby”, and ran the fundraising Children’s Champions Awards with Simon Cowell, 10 Downing Street and the News of the World for 3 years. My Failed by the System campaign for children in Care changed government policy. Show less

I worked in the London office of this US agency. I was responsible for giving strategic and tactical advice to many of the largest corporations, charities, government departments and PR consultancies in the UK. I produced video and radio content targeted at specific audiences, key messages and compelling stories. I media trained the key clients and I liaised with key broadcasters and ran complex Outside Broadcasts.

Previously: BBC Radio Gloucestershire, BBC Radio 4 (Woman’s Hour), Press Association and Ladbroke Radio – Reporter and Producer (commissions for the World Service and Radio 4).