Social Media Manager
Current• Led the Social Media launch of the Keke Palmer x Zenni partnership campaign.• Edits short and long-form videos from scratch for Zenni’s paid & organic social channels, using impeccable creative instincts and industry best practices• Drives all aspects of the video post-production process - - from ingesting footage following a shoot, to creating multiple edits for various outlets, to exporting for final delivery• Develops motion graphics for titles, lower thirds, and end cards• Manages video workflow across formats, locations, and delivery stages, collaborating with other Video Producers as needed• Creates simple bespoke animations using After Effects, and communicate graphics requirements to other creative teams• Work efficiently, proactively getting production work into near-final state to minimize rounds of feedback• Develops and adapts work from written and verbal feedback• Meets deadlines provided by stakeholders with impeccable standards for quality• Quality checks all video content• Edits videos for paid social content, and organic social content adhering to brand guidelines and creative briefs provided by the Creative Team• Collaborates with the Performance Marketing Team to understand their vision and obiectives for each video proiect.• Utilizes expertise in video editing to enhance and refine raw footage, ensuring a polished and engaging final product• Ensures videos are optimized for various social media platforms, taking into account specific requirements and best practices• Stays updated on industry trends and techniques to bring fresh ideas and innovative approaches to video editing
