Ellyn Briggs Email and Phone Number

• Cover media, marketing and advertising industries through the lens of public opinion• Pitch, write and analyze proprietary consumer surveys; produce original analyses and data visualizations• Write short and long-form news articles supported by original survey data and interviews with subject area experts to provide business decision-makers exclusive insight into pressing consumer and cultural trends• Author Morning Consult Brands, a daily email newsletter sent to tens of thousands of marketing and advertising professionals Sunday through Friday• Make frequent appearances on broadcast television and radio speaking to Morning Consult data on high-profile topics, including Gen Z habits, viral products, worker sentiment and Super Bowl advertising• Work has been featured by NBC News with Lester Holt, The TODAY Show, The Washington Post, Adweek, Ad Age, Rolling Stone, Fast Company, NPR News, The Hollywood Reporter and Business Insider

• Led Brand Health Tracking program, an ongoing national study measuring consumer awareness and perceptions of the Safelite AutoGlass brand • Evaluated brand health data—on a monthly and annual basis—to identify opportunities and risks for the business; develop strategic recommendations to exploit or mitigate accordingly• Designed and executed advertising research studies (creative tests, message tests, performance tracking) to support the development of effective assets for Safelite AutoGlass campaigns• Served as an internal expert on the state of the consumer; used research insights to inform C-level brand strategy discussions• Managed $5M brand research budget; maintained partner relationships critical to the Safelite AutoGlass advertising agenda

• Consulted Fortune 500 companies on a range of communications topics including message development, creative testing, marketing campaign execution, visual identity, reputation tracking, and audience segmentation—in the U.S. and internationally• Wrote optimized messages in client brand voice(s) for targeted audiences; messaging content ranged from website and out-of-home copy to thought leadership (executive talking points, media scripts, company white papers)• Managed multiple client engagements simultaneously from start to finish within timeline and budget; scoped projects, prepared research proposals, oversaw vendors, drafted reports, presented findings to key stakeholders• Selected as New Hire Mentor for two Associate classes; served on Women’s Leadership Committee

• Assisted in the design and execution of custom qualitative and quantitative research (surveys, in-depth interviews, focus groups)• Conducted data analysis; produced a wide range of deliverables including strategic memos and presentation decks to advise clients on various communications challenges and questions • Trained as a focus group/ interview moderator and survey writer

• Conducted weekly informational tours of the Kogod School of Business, served as a source of insight for prospective students and their families while honing public speaking abilities• Represented the Kogod School of Business at American University Admissions and Recruiting events, developed event management and communications skills

• Mentored fellow students – in both individual and team settings – on written and oral projects, improved classroom performance

• Produced cost and price analyses, utilizing multiple Excel and Access-based statistical tools, in support of Procurement Agents on multiple work statements including supplier negotiations, assertions, and competitive source selections• Audited $100M+ in part pricing for the 737 and 787 programs in compliance with Boeing Commercial Airplanes controls, provided corrective insight to senior supply chain managers when necessary• Documented all financial impacts throughout the entirety of the procurement process, across multiple tracking systems, to achieve a shared organizational goal of transparency• Negotiated internal authority levels for six supplier assertions, increased positive value captured by The Boeing Company

• Evaluated financial statements of potential Boeing Grant Partners against various fiscal benchmarks, determined Partner validity, summarized findings, and made investment recommendations to senior managers• Leveraged Excel to create Boeing Asset Maps, a meaningful internal resource which houses enterprise-wide personnel, economic, and charitable investment data in a synthesized and visually compelling format • Served as Project Manager overseeing the development of an educational video detailing the value of the Boeing Government Operations function for use in future site-wide orientations, completed within an 8-week timeline and $25,000 budget• Improved staff visibility to political, regulatory, and stakeholder climates; monitored legislation moving in Congress, attended government hearings on issues related to Boeing interests, and developed weekly report-out metrics distributed via e-mail• Led weekly Volunteer Council meetings, coordinated with a 15-person team to plan, promote, and execute five philanthropic events• Prepared internal briefing papers, memos, and multimedia presentations for use by Executive-level leaders• Earned 3-month internship extension for exceptional performance

• Conducted intensive policy research on issues related to current or prospective clients• Monitored legislation moving in Congress, continually briefed staff on the current political climate• Assisted with the organization of meetings on Capitol Hill and with the Executive Branch,regularly produced memos for clients and/or these meetings• Attended hearings, briefings, and related events, drafting subsequent summary documents• Collaborated with business development team to assist in the preparation of pitch/strategy-related materials for potential clients

• Drafted digital content (social posts, blog posts) and oversaw the publishing schedule for the USCCF Twitter account and external website, raised awareness about current areas of involvement• Edited and produced a weekly newsletter on business-relevant topics coming out of Capitol Hill, distributed via email to stakeholders at USCCF partner companies• Assisted with event logistics and attendee experience for the 2017 USCCF Citizen Awards Ceremony

• Authored social media content, press releases, mailers, and other constituent messages for Communications team• Resolved constituent issues in a professional and enthusiastic manner via email, phone, and in-person meetings• Led tours of Capitol Hill for residents of Ohio’s 12th district, provided an educational and enjoyable experience• Attended Congressional hearings and prepared staff summaries, obtained extensive insight into the federal legislative process

• Worked in team setting to propose, plan, and execute on-campus events and initiatives for the American University student body

• Conducted medical marijuana policy research and synthesized information into a report which was submitted to the Health and Aging Committee for consideration• Developed a strategic communications plan focused on identifying specific constituent groups to target with mail each month. 7 original suggestions were eventually put to use• Resolved over 25 healthcare related constituent concerns via phone and email in a professional manner

• Conducted primary and secondary research to produce monthly stories for neighborhood magazine, The Connection, publishing a total of 8 articles• Topics ranged from features on local individuals to editorials on current issues including distracted teen driving