Ellyn Collins Email & Phone Number

New York, Ny, Us

Boston, Ma, Us

Gothenburg, Se

Managed the Medical Legal Regulatory (MLR) process for all advertising and marketing collateral materials from submission through distribution. Served as the point person for the US launch and maintenance of Showpad sales enablement platform by managing internal communications, platform configuration, content migration and training for 500+ users.

Gothenburg, Se

Point person for the advertising and promotional review process.

Gothenburg, Se

Provided social media, digital and traditional marketing expertise for local businesses. - Crafted the framework for Facebook fan page and corporate blog for local manufacturer- Wrote advertising copy, prepared seasonal displays, organized promotional events and developed graphics and slogan for 6 holiday themed t-shirts that outsold pervious versions by 34.7%- Created promotional campaign for restaurant to increase catering and special event business resulting in a 19.8% revenue increase- Wrote copy for weekly newsletter and monitored social media presence for non-profit organization- Provided marketing support for local pet charity including ad placement and creating promotional materials

Us

Recruited by Sanofi Pasteur to execute direct marketing programs and ensure the on-time completion of marketing collateral and sales support materials.•Trafficked collateral materials and trade ads through design, MLR approval, pre-press, printing, list procurement and budget reconciliation• Managed fulfillment services and sales force communications• Key contact for Saatchi & Saatchi, providing creative briefs and concept feedback, as well as reconciling budgets and invoices.• Executed traditional direct and online marketing programs, resulting in a 15.8% increase in sales.• Revitalized mailing list strategy to decrease list size by 68% and postage fees by 27.6%, resulting in more targeted mailings and overall budget savings.• Initiated new information gathering and proofreading processes that reduced the time and manpower needed to verify vendor product information and catalog proofing by 74.8%.• Developed innovative direct mail program to introduce sales representatives to current and prospective customers, resulting in a positive response from customers. The program was repeated for 2 additional cycles.• Updated product information on e-commerce website and coordinated email campaigns.• Participated in SEO project with senior management and digital agency.

Plymouth Meeting, Pennsylvania, Us

Recruited by Paper Magic's sister company as a Product Manager.Directed the domestic and international sourcing, development and manufacturing of $24M in ribbon products for wholesale packaging and floral divisions.• Collaborated with sales, finance and planning departments on product add/drop process to improve inventory control. • Created new retail POS signage and merchandising displays.• Achieved 5% and 8% sales growth in two largest wholesale product categories.• Initiated new business relationship to supply ribbons for Academy Awards presenter gift baskets. Liaised with corporate legal department on complex licensing and intellectual property issues.• Coordinated logistics, product samples and booth set-up for 4 annual industry trade shows with 100% on-time success rate. Won Best Booth award at 2005 RPA show.

Plymouth Meeting, Pennsylvania, Us

Recruited by Paper Magic Group for the Christmas & Valentine's Day decor businessDeveloped and launched $22M in holiday party products for mass, drug, grocery and club distribution. • Coordinated design and production of licensed products and packaging with major entertainment licensors.• Developed new product sample process with sales and print production department to ensure all product samples were available for national sales meeting. Achieved a 100% success rate in providing samples for all products.• Analyzed and compiled bookings and POS data to improve sell through and inventory management.

Irvine, Ca, Us

Recruited by Alcone Marketing Group to serve as an Account Executive for Unilever account team.Executed trade, in-store, on-pack, display and FSI consumer promotions programs for all Laundry Detergent, Caress Soap and Kool-Aid brands; from pitching initial concepts and copy, to final client approval and post program analysis using Nielsen data.• Launched consumer promotions programs for all Laundry Detergent, resulting in an 11% increase in sales volume.• Point person for licensed artwork and product approvals between United Media and Unilever for Peanuts tie-in with all Laundry Detergent.• Collaborated on new product launch plans, in-store programs and overall strategies and tactics for upcoming year

Developed private label packaging from initial concept to execution for Fred Meyer and Ralph’s stores.• Worked with designers and manufacturers to successfully redesign packaging for 84 products across multiple product categories within mandatory 90-day time line.

New York, Ny, Us

Coordinated the rebranding of 10 new Bathstyles products for Target, Wal-Mart, Home Depot, Kmart and other mass-market channels.• Collaborated with senior management and production departments to implement marketing research product to test customer satisfaction with new illustration-based instruction sheets. Achieved an 88% positive response rate.

Certificate, Project Management

Certificate, Digital Media Marketing

Mba, Marketing

Bs, International Business

High School Diploma

Certificate, Project Management