A dynamic marketer and PR executive with expertise in crafting strategies that transform brand reputation and deliver bottom-line results, Ellyn specializes in high growth technology companies, startups, and the B2B enterprise software sector. A seasoned team leader, mentor and entrepreneur with 10+ years experience in senior marketing management, 15 years of team leadership experience, and 25+ years in technology PR, Ellyn brings to her client connections a breadth of knowledge about outbound and inbound marketing strategy, planning, and execution. She also maintains strong connections with the startup and tech community, industry analysts, VCs, other funders, mainstream business & tech media and industry thought leaders. As the Chief Marketing Officer and President of Ignition Communications, Ellyn provides marketing & PR services to technology and other companies in Canada, the US, and Europe. She’s successfully helped her clients place stories in Forbes, the Globe and Mail, the National Post, The Washington Post, CBC the National, ESPN, Venture Capital Journal, Venture Beat, TechCrunch among many other leading media outlets. Ellyn’s Specialties: Marketing Strategy and Planning • Corporate Communications • Branding • Marketing Communications • Demand Generation (Outbound/Inbound) • PR • Website Design & Content • Product Marketing & Messaging • Writing and Editing • Brand Journalism/Storytelling