Elly Simpson Email & Phone Number

Des Moines, Iowa, United States

• Develop and implement a strategic marketing plan to increase revenue in single game ticket sales, merchandise, non-baseball events, and more
• Create and manage all digital content including social media, email campaigns, media buys, OTT, and digital buys
• Craft, maintain, and execute the season promotional calendar including the promotional execution
• Build strategies to grow and segment the database

Des Moines, Iowa, United States

• Develop, maintain and coordinate event and facility advertising programs and opportunities
• Prepare written proposals; reevaluate potential advertising value of marketing inventory
• Implement and administer public relations model; plan, organize and coordinate all public relations efforts for the facility and its events
• Develop marketing plans in an effort to generate revenue and provide added value to the event and/or promoter
• Manage and participate in the development and implementation of marketing goals, objectives, policies, and priorities
• Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events

• Create and implement integrated digital campaigns to promote the brand and generate quality leads
• Track, analyze, and report performance of digital campaigns and use the data to guide improvements
• Write, manage, and deploy content across all channels
• Conduct A/B Testing on all email/Ad campaigns to establish the most effective campaigns
• Provide support for events, conferences, and trade shows

Des Moines Metropolitan Area

• Oversee strategic development for multiple accounts, including the development of marketing/advertising strategies
• Monitor industry trends and analyze competitors behavior
• Develop a new product campaign with tactics such as web content and email marketing
• Identify opportunities for growth within existing client accounts

Des Moines, Iowa

• Manage client projects through their lifecycle, including scoping proposals and timelines, creating work-back schedules, creating and managing the budget
• Responsible for developing and executing marketing emails for B2B construction clients while incorporating best practices into all emails.
• Analyze email performance against benchmarks and provide insights to the marketing team
• Work with vendors and manage them within scope and budget, ensuring their components are executed on quality and on time in support of the overarching project.
• Collaborate with the internal creative, digital, communications, and account teams to ensure the quality and on-time delivery of all client requests

West Des Moines, Iowa

• At TITLE, my responsibilities consisted of the following:
• Sold memberships and helped drive demand for the Club's services and products
• Managed client communication through call and email campaigns
• Grew engagement and brand awareness through social media platforms such as Facebook and Instagram
• Built and maintained relationships with members and clients
• Served as the main point of contact during business hours

Nashville, Tennessee

• As the Development Coordinator my responsibilities consist of:
• Managed NSC Corporate (180) and Individual (530) Membership accounts
• Managed monthly marketing goals and key measures with benchmark data using a CRM database
• Created and executed monthly events to engage members and sponsors
• Managed member communication through email journeys
• Oversaw and managed Corporate and Individual Membership Committees

Des Moines, Iowa Area

• As the Marketing Intern my responsibilities are as follows:
• Created and executed the mascot theme night with eleven mascots in attendance
• Managed the mascot, Billy the Barnstormer, and the dance team operations during home games
• Responsible for sponsor in-game promotions and fan engagements during home games
• Attended community events and functions with the athletes

Des Moines, Iowa

• As an Athletic Marketing Intern, I am exposed to all aspects of marketing including the promotional and fan experience of both men's and women's athletic programs.
• Executed game day set up and operations for Drake Football, Volleyball, Soccer, and Basketball
• Managed sponsor promotions during Drake Football, Volleyball, Soccer, and Basketball
• Supported campus marketing efforts to promote athletic events
• Aided in preparing and the implementing of digital and social networking marketing
• Built community relationships within the Greater Des Moines Area

Des Moines, Iowa Area

• During my time at Drake University, I auditioned to be the mascot, Spike the Bulldog. My responsibilities are as follows:
• Selected to perform as “Spike the Bulldog” at Drake athletic, social events and community appearances
• Personally interacted with students, staff, faculty, and fans to build school spirit
• Preserve the identity of the mascot without deviating from his character
• Auditioned, recruited and trained new mascots
• Maintained and cared for the mascot costume

Nashville, Tennessee

• As the Marketing and Membership Intern my responsibilities are as follows:
• Sold $47,000 in Music City Bowl ticket renewals using Ticketmaster Archtics
• Created a marketing plan and promotions schedule for member events for the 2016-2017 fiscal year
• Organized sponsor engagement and auction prizes for the NSC Annual Golf Tournament
• Produced content for new members materials such as membership packets and fliers
• Maintained registration for events hosted by the NSC using EventBrite

Des Moines

• At the CVB, they are actively promoting Des Moines as a premier destination for amateur, youth, adult and professional sporting events. During my time at the CVB, I:
• Lead the creative promotion of ticket sales for the NCAA Volleyball Regional Finals
• Assisted the Sports Commission in the Blue Oval Track site visit for the USATF Bid
• Assembled the PowerPoint presentation for the USATF Bid that would be presented to the Committee Board
• Managed and updated partner accounts using Simpleview CRM system

Iowa Falls, Iowa

• Managed and oversaw a team of 8 lifeguards
• Conducted daily meetings with staff
• Provided patron/admission service as requested
• Monitored time sheets and the master schedule
• Maintained records, reports, and activity logs for the events that took part at the aquatic center
• Checked chemical analysis and applications on a timely basis

Iowa Falls, Iowa

• Provided CPR and First Aid as needed to pool patrons
• Maintained constant surveillance of patrons in the pool while on the stand
• Performed safety procedures and rescues to patrons in distress
• Ensured the pool water, deck, and locker rooms are kept clean
• Instructed swim lessons and water aerobics