Elly Smith Email & Phone Number

New York, New York, United States

Led creative strategy for Anheuser-Busch priority brand: Busch Light.

- Led digital reporting and social listening for Budweiser, Michelob ULTRA, Busch Light, & Natural Light.- Collaborated cross-functionally with brand, strategy, and media teams.- Onboarded and trained junior team members across various social listening tools and reporting processes.

New York, New York, United States

- Acted as a digital consultant to 3 major beer brands by efficiently performing routine and ad hoc reporting, giving brands insight into current social performance and providing optimizations for campaigns and content strategy.- Developed multiple analyses and reporting processes that were replicated across Digital Analytics team for major AB brands, giving brands higher visibility into data and receiving recognition from senior leadership.- Utilized Crimson Hexagon, Brandwatch Consumer Research, Infegy Atlas, NewsWhip, and SocialBakers to pull social insights for the purpose of optimizing brand campaigns and strategy. Proficient in utilizing these tools as well as pulling and interpreting social analytics from Facebook, Twitter, Instagram, and YouTube.

Greater Boston Area

Completed Anheuser-Busch's intensive eight-month Commercial Training Program, which allowed me to live in St. Louis, Boston, and NYC while immersing myself in all aspects of the sales and marketing functions of the beer business.Project summary: Sustain sales, promote re-buys, and increase distribution of hard seltzer in Boston by giving brands year-long attention with a specialized Key Account Manager.

Chicago, Illinois

- Created marketing plan from the ground up for the promotion of products to a new market- Conducted research via interviews with members of the target market for the purpose of refining the mentioned marketing plan- Wrote and designed 2 one-pager stories about million-dollar sales deals for the purpose of educating the company about tactics used by successful sales teams- Coordinated the recording of and edited scripts for 3 internal videos designed to teach sales how to properly position the products

Bloomington, Indiana Area

- Balanced a budget of over $140,000 and oversaw finances of 125 members- Distributed monthly bills between $900 and $1400 to members for various chapter dues and housing fees- Maintained relationships with parents, members, and Delta Zeta National Headquarters to keep them informed regarding the finances of the Epsilon chapter- Incorporated leadership skills into everyday life to act as a role model for over 100 women

Valparaiso, Indiana

- Designed and wrote text for digital and print media used in a marketing campaign to promote the company’s customer service app which increased the number of app downloads by 40%- Researched and identified a database of current and potential customers to target during campaign - Conducted phone and in-person interviews with current customers to gauge the effectiveness of existing marketing efforts- Initiated meetings with graphic designers, mail service directors, and upper-level managers at Smith Ready Mix in order to track the progress of the project

Bloomington, Indiana Area

-Tutored students in BUS-K201, a Microsoft Office class required by the Kelley School of Business-Brainstormed to solve students’ problems with Access and Excel during a fast-paced lecture course