Global Creative Director of Ray-Ban (owned by EssilorLuxottica), setting the direction and bringing to life the brand DNA across every touchpoint.• Leading the creative development of each brand campaign.• Launched the first and second generation of smart glasses in collaboration with Meta.• Content creation with high-profile talents including: Maluma, Erykah Badu, Charles Leclerc, Burna Boy, Coco Gauff, Offset, Carlos Sainz, Coi Lerai, Little Simz and more.• Launched multiple collections in collaboration with Ferrari. • Created the new brand identity.• Launched multiple collections in collaboration with Disney. • Created the brand’s first-ever global kids campaign.• Launched the first eyewear NFT in the world.• Created the first-ever music video featuring smartglasses. A day in the life of Burna Boy, seen through his eyes.• Launched the Bio-acetate Collection, the first collection made with sustainable materials.

EssilorLuxottica is the world-leading eyewear company owning brands like Ray-Ban, Oakley and Persol amongst others. As Creative Director I am responsible for the global creative direction of the Ray-Ban brand.

Clients: Adidas, Volkswagen, Marriott International, MG Motor and more.

Clients: Mastercard, Ebay, GrandVision and more.

Clients: ABN Amro, Schiphol, ING, Postcode Loterij and more.

Clients: BMW, Heineken, Volkswagen, Procter & Gamble, Mini and more.

Clients: Volkswagen, Land Rover, Breitling, AirFrance, Qmusic and more.