FieldTest's CTO Eric Martin has over 26 years of systems development, project management, and executive experience in all aspects of application design, development, deployment, and operation. Over the past 20 years Eric has specialized in development Internet based applications. Prior to joining FieldTest, and following IndieClick’s acquisition by Demand Media, Eric served as Demand’s Vice President of Technology for three years. While at Demand Media, he managed numerous technology projects including leadership of the rich media product technology, the integration of IndieClick’s core services into the ad revenue stack, and operations for the eHow.com core product. Eric was the CTO of IndieClick, where he was responsible for the systems and teams that delivered the platform for rich media and video, software and infrastructure that supported the serving and monetization of almost two billion monthly ad impressions. Prior to joining IndieClick, Eric was VP of Technology of FarmClub.com, a cutting edge music property for Universal Music Group where he was responsible for product development, system development and technical operations. Before that, Eric spent 10 years with The Walt Disney Company in technology leadership roles including as a founding member of Disney Online. Eric started his career at Walt Disney Imagineering where he built Oracle based business systems used in day-to-day operations for theme-park development.