Elmar Trefz Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

• Musa Ventures is addressing the critical inefficiencies and accessibility challenges within the emerging markets venture funding landscape. Key issues include limited funding access for small and medium enterprises.
• I began with ethnographic research on investors and ventures to identify their current pain points.
• I used these insights to develop a customer journey, service blueprint, wireframes, and data visualisations, which were then used to design and develop an MVP.
• The MVP underwent iterative testing with startups and investors, followed by additional AI automation to enhance functionality for ongoing feedback collection.
• I further developed a macroeconomic data analysis and visualisation tool to highlight the context in which startups operate, reducing macroeconomic risk for investors.
• To support growth, I also created lead generation tools to attract both startups and investors to Musa.Musa was awarded with multiple awards such as the Prestigious “Global Gold Award” and the “Women Leading Tech.

Sydney, New South Wales, Australia

• Following a major crash in 2021, often referred to as the "crypto bank run," the TITAN token lost a lot of its value. TitanDAO is working on increasing TITAN’s value by creating new use cases and strengthening its.
• Increased Community Engagement: TitanDAO’s Discord and Telegram communities expanded tenfold, growing from 2,000 to 20,000 members. This boost in engagement built a strong foundation for community ownership and token.
• Successful Fundraising through NFTs: Facilitated a profitable NFT sale that raised $250,000 in funding. This not only raised financial resources but also created unique collectible assets within the TitanDAO ecosystem.
• Significant Token Value Growth: Through these strategic initiatives, TITAN’s token value rose by an impressive 5500% equating to a 55x increase. This growth reflected renewed investor confidence and momentum within the.

Sydney, New South Wales, Australia

• The University of Sydney launched a Master of Strategic Design and required academics with industry experience to develop the curriculum. Additionally, they aimed to incorporate the emerging fields of Web3 and the.
• As a Senior Lecturer, I developed a strategic design curriculum that distinguished itself from existing design thinking and UX design courses by focusing on value proposition design for venture building, highlighting.
• I created lectures that explored the intersections of Web3, NFTs, and the Metaverse, examining how these emerging technologies are reshaping digital experiences.
• Additionally, I lectured on Smart City, Data Visualization, and IoT for Natural User Interfaces. In collaboration with leading experts like Dan Hill, Andrew Vande Moere, and Martin Tomitsch, I brought a.

Sydney, New South Wales, Australia

• Singleton City Council wanted to activate Burns Lane for the annual Firelight Festival.To bring Burns Lane to life:
• I designed a bespoke interactive inflatable ballon LED display.
• I designed and developed a custom hardware controller capable of sensing user input and controlling LEDs inside of a balloon.
• After initial prototyping on the Arduino platform, I used PCB design software EasyEDA to create a custom PCB, which was then sourced and manufactured in China.
• The final installation was assembled in collaboration with partners from the University of Newcastle in Singleton’s Burns Lane.Burns Lane Cloud was a big success at Firelight Festival attracting a continuous stream of.

Sydney, New South Wales, Australia

• The concept for Selfie Factory emerged from a curious dissonance: while people willingly share photos on social media for the world to see, the idea of someone printing and displaying those same photos in a gallery.
• I programmed RaspberryPi computers to download and print all Instagram posts tagged with #Selfie using thermal recipe printers. Posts tagged #SelfieFactory received priority, enabling real-time interaction.
• I installed Five thermal printers in parallel, generating a continuous stream of photo prints that were placed in the gallery space for visitors to view and interact with.This media art installation creates a visual.

San Francisco, California, United States

• Salesforce, wanted to transform Dreamforce, the biggest trade show event in the world, from a traditional trade show model into a digital first experience that seamlessly integrates digital and physical touch points as.
• I developed a comprehensive customer journey spanning pre-show, on-site, and post-show interactions, ensuring attendees were engaged from weeks before the event through to weeks after.
• I led cross-functional teams that designed and developed experiential activation zones that showcased Salesforce products like Einstein and Lightning, offering attendees immersive, hands-on experiences with key features.
• I led fabrication and install on site in San Francisco of all digital implementations.This approach delivered a cohesive, memorable experience that enhanced the impact of Dreamforce, leaving participants with.

Los Angeles, California, United States

• Honda wanted to showcase its latest innovations in electric vehicles, autonomous and connected technologies, robotics, and sustainable energy solutions to underscores Honda's transition from a traditional automaker to.
• I led cross-functional teams that designed and developed experiential activation zones that showcased HONDA’s products, offering attendees immersive, hands-on experiences with key features.
• I led fabrication and install on site at CES in Las Vegas of all digital implementations.This work provided attendees with an immersive, engaging experience that highlighted Honda’s innovations in an impactful and.

Sydney, New South Wales, Australia

• AMP sought to transform their traditional financial advice model based on retirement, into a short term goal based finical advice model helping customers plan their life rather then their retirement.To bring the AMP.
• Utilizing my expertise in research, data visualization, UX, and strategic design.
• Leading ethnographic research to understand the end-to-end financial advice experience from both advisor and customer perspectives.
• Conceptualising the customer journey, incorporating all digital and physical touchpoints.
• Leading a team of designers, architects, and developers to prototype and develop the Goals360 beta version, which was later handed over to AMP for implementation.The AMP Goals 360 platform received the prestigious Good.

Sydney, Australia

__COMMBANK Advice, Sydney UDKU, Financial Advice Transformation__COCA-COLA Happiness 100, Sydney URBAN, Generative Art System__GOOGLE Wish, Sydney Grumpy Sailor, Interactive 360° VR CAVE__GUIDE DOTS, Sydney UDKU and Northcott, iOS navigation app for visually impaired __HONDA Dream Wall, Melbourne Iloura, Interactive Media Façade with face tracking __LG.

Doctor Of Philosophy (Phd), Smart Cities

Smart City research focused on urban user experiences in the digital age, supervised by urbanist Benedict Anderson at the University of.

Residency, Animation, Interactive Technology, Video Graphics And Special Effects

Immersive VR research under the supervision of VR pioneers Jeffrey Shaw and Bernd Lintermann at Zentrum für Kunst und Medien in Karlsruhe.

Mecad - Master'S Degree, Barcelona, Interactive Systems Design, Sobresaliente

Master by thesis in Interactive Data Visualization and Urban Informatics, supervised by renowned media art curator and theorist Claudia.

Residency, Human Computer Interaction

IoT & Telematics research under the supervision of Amy Franceschini at San Francisco's premier interaction design studio, Futurefarmers.

Bachelor'S Degree, Intermedia/Multimedia