Since hacking Commodore computers as a kid in the ’80s, I have been working on making the relationship between humans and computers more exciting, elegant and entertaining. I am driven by a deep curiosity to explore the intersections of creativity, strategy, and technology, creating experiences that challenge conventional thinking and inspire transformation. My work is deeply rooted in an integrative approach that not only bridges the digital and physical realms but also ensures that the human experience remains central to each engagement. Whether through cutting-edge projects for clients like Honda, Salesforce, and Google, or my scholarly work in Smart Cities, I am driven by a mission to advance how we interact with technology, empower future generations with new tools and thinking, and craft cultural touchpoints that resonate and endure.Some highlights of my qualifications include: • Expertise in UX and strategic design, ensuring that user needs are met through innovative solutions. • Proven track record of managing and delivering large-scale digital transformation projects. • Strong in creative technology and experiential media, focusing on integrating new technologies to enhance UX. • Excellent leadership and collaboration skills, leading cross-functional teams to meet project goals.I am an Experience Design Director dedicated to creating environments that foster collaboration, diversity of thought, and a strong sense of community. I enable spaces where ideas are freely exchanged, and where every project offers an opportunity for personal and professional growth alongside peers from varied backgrounds. My career has spanned continents and industries, allowing me to leverage a global network and interdisciplinary expertise to innovate at the intersections of digital technologies, marketing, architecture, and product design.Furthermore, I have lectured on IoT, Data Visualization and the Metaverse at the University of Sydney and directed the Electrofringe festival in Newcastle, Australia. In 2016, I was awarded a PhD for my research into urban user experiences in the digital age, providing valuable insights into the intersection of technology and urban life, helping cities better design their digital infrastructure and services to enhance daily living and civic engagement.Ultimately, my vision is to leave a lasting legacy—through projects that not only push technological boundaries but also foster inclusive, dynamic communities capable of shaping a better, more connected world.