Lisa Crawford Email & Phone Number

Marysville, Ohio, Us

• Write product copy from approved material for website publication• Create articles to increase customer engagement and leverage SEO opportunities

• Empowered novelist to finish and self-publish book through the editing process, with a focus on developing and refining relatable experiences• Created and developed website copy to improve engagement and modernize site• Implement better writing strategies through collaboration with writers in all areas, including organization of ideas, story development, and tone and style consistency• Develop student writing competencies by encouraging strengths and targeting improvable skills• Create or utilize handouts and worksheets on specific writing topics to guide tutoring sessions and provide quick, usable references for later projects• Edit and proof basic errors in grammar, sentence structure, and spelling; verify facts, details, and other information to ensure correctness, consistency, and integrity

Akron, Ohio, Us

• Enriched customers’ online shopping experience and enhanced SEO for Zales, Peoples, and Zales Outlet websites with 300+ new, updated, and approved product descriptions every week• Managed transition from paragraph descriptions to bullet text descriptions, resulting in more SEO-friendly content and reducing cognitive load for customers• Improved style and standard consistency for SKU writing through guide creation, including notes for gemstone and diamond best practices and a collections and disclaimers list with tone and style guidance• Built customer confidence through collaboration with marketing, merchandising, product enrichment, and legal teams to ensure product integrity and support marketing initiatives• Trained new copywriters in best practices for maintaining good customer rapport, brand consistency, and accuracy in copy• Grew and maintained product and industry knowledge to ensure copy provided relevant information

• Provided product information in an engaging style through copy• Maintained brand and site consistency and accurate product information through following prescribed style guidelines

St Louis, Mo, Us

• Trained 15+ employees, both new associates and managers, using Panera’s established curriculum and personal methods developed for hands-on training• Completed training for bakery cashier, line production, barista, and dining room services as outlined by Panera; Completed Texas Food Handler Certification• Opened store-front bakery that provided a welcoming atmosphere, ensuring cleanliness and that baked goods were displayed according to schematic and in an enticing manner• Exercised bakery management to provide the best customer experience: answering fellow cashier questions, coordinating small-batch bakes with in-store bakers, and directing tasks to other cashiers• Provided excellent customer service through maintaining thorough product knowledge and assisting the Catering Coordinator with packaging, deliveries, and meal set-up• Sustained smooth ordering process both at the register and over the phone during peak hours• Administrative tasks as needed, such as updating the online order system to reflect available product, printing and revising new bakery schematics, and filling out cash register reports

• Connected ministry partners to Care Net through content creation and layout design for quarterly newsletters using Microsoft Publisher, switching layout from a two-page to four-page format• Facilitated success of future Ministry Assistants through the development of the Ministry Assistant Handbook. Included task calendars for events; daily, weekly, and monthly operations and procedure instructions; and volunteer and business contacts lists.• Proofread donor and client communications, including appeal letters, emails, and marketing materials• Managed Care Net’s annual Silent Auction through documentation and leading volunteer teams in associated tasks, earning comparable financial results to the previous year• Supported Associate Director in coordinating other annual fundraisers, with tasks including mailing communications and performing event set-up procedures• Data Maintenance: Created reports using Care Net’s online database (Ekyros) and Excel; Updated and corrected information in Ekyros; Created new donor, volunteer, and staff records in Ekyros• Maintained office flow and effective client care when acting as receptionist as needed• Other office tasks: preparing audio/visual set-up for meetings and training sessions, managing calendars, preparing training materials and other documents, troubleshooting printer issues, purchasing supplies.

Dallas, Tx, Us

• Consulted with students at all stages of the writing process: thesis, outline, research, drafts, final copies, and source citation and formatting by APA, MLA, or Turabian guidelines• Guided students in crafting academically sound and technically masterful papers regardless of field of study (Humanities, Math & Sciences, Business, Education; bachelor’s and master’s programs) • Developed writers’ skills and corrected errors in spelling, grammar, and punctuation• Trained new tutors through mock tutorial sessions • Gave students 24/7 access to writing help through creating and editing workshops and quick-reference handouts in Microsoft PowerPoint and Word, available in print and on the UWC’s website• Administrative tasks as needed: answering phones, scheduling appointments, and inputting student and consultation information into an online database