Lisa Crawford Email & Phone Number

Marysville, Ohio, US

• Write product copy from approved material for website publication
• Create articles to increase customer engagement and leverage SEO opportunities

• Empowered novelist to finish and self-publish book through the editing process, with a focus on developing and refining relatable experiences
• Created and developed website copy to improve engagement and modernize site
• Implement better writing strategies through collaboration with writers in all areas, including organization of ideas, story development, and tone and style consistency
• Develop student writing competencies by encouraging strengths and targeting improvable skills
• Create or utilize handouts and worksheets on specific writing topics to guide tutoring sessions and provide quick, usable references for later projects
• Edit and proof basic errors in grammar, sentence structure, and spelling; verify facts, details, and other information to ensure correctness, consistency, and integrity

Akron, Ohio, US

• Enriched customers’ online shopping experience and enhanced SEO for Zales, Peoples, and Zales Outlet websites with 300+ new, updated, and approved product descriptions every week
• Managed transition from paragraph descriptions to bullet text descriptions, resulting in more SEO-friendly content and reducing cognitive load for customers
• Improved style and standard consistency for SKU writing through guide creation, including notes for gemstone and diamond best practices and a collections and disclaimers list with tone and style guidance
• Built customer confidence through collaboration with marketing, merchandising, product enrichment, and legal teams to ensure product integrity and support marketing initiatives
• Trained new copywriters in best practices for maintaining good customer rapport, brand consistency, and accuracy in copy
• Grew and maintained product and industry knowledge to ensure copy provided relevant information

• Provided product information in an engaging style through copy
• Maintained brand and site consistency and accurate product information through following prescribed style guidelines

St Louis, MO, US

• Trained 15+ employees, both new associates and managers, using Panera’s established curriculum and personal methods developed for hands-on training
• Completed training for bakery cashier, line production, barista, and dining room services as outlined by Panera; Completed Texas Food Handler Certification
• Opened store-front bakery that provided a welcoming atmosphere, ensuring cleanliness and that baked goods were displayed according to schematic and in an enticing manner
• Exercised bakery management to provide the best customer experience: answering fellow cashier questions, coordinating small-batch bakes with in-store bakers, and directing tasks to other cashiers
• Provided excellent customer service through maintaining thorough product knowledge and assisting the Catering Coordinator with packaging, deliveries, and meal set-up
• Sustained smooth ordering process both at the register and over the phone during peak hours

• Connected ministry partners to Care Net through content creation and layout design for quarterly newsletters using Microsoft Publisher, switching layout from a two-page to four-page format
• Facilitated success of future Ministry Assistants through the development of the Ministry Assistant Handbook. Included task calendars for events; daily, weekly, and monthly operations and procedure instructions; and.
• Proofread donor and client communications, including appeal letters, emails, and marketing materials
• Managed Care Net’s annual Silent Auction through documentation and leading volunteer teams in associated tasks, earning comparable financial results to the previous year
• Supported Associate Director in coordinating other annual fundraisers, with tasks including mailing communications and performing event set-up procedures
• Data Maintenance: Created reports using Care Net’s online database (Ekyros) and Excel; Updated and corrected information in Ekyros; Created new donor, volunteer, and staff records in Ekyros

Dallas, TX, US

• Consulted with students at all stages of the writing process: thesis, outline, research, drafts, final copies, and source citation and formatting by APA, MLA, or Turabian guidelines
• Guided students in crafting academically sound and technically masterful papers regardless of field of study (Humanities, Math & Sciences, Business, Education; bachelor’s and master’s programs)
• Developed writers’ skills and corrected errors in spelling, grammar, and punctuation
• Trained new tutors through mock tutorial sessions
• Gave students 24/7 access to writing help through creating and editing workshops and quick-reference handouts in Microsoft PowerPoint and Word, available in print and on the UWC’s website
• Administrative tasks as needed: answering phones, scheduling appointments, and inputting student and consultation information into an online database