Elmer Arguilla Email & Phone Number

New York, Ny, Us

Ny, New York, Us

Ny, New York, Us

Ny, New York, Us

• Lead global relationships in driving brand performance, ensuring licensees are equipped to deliver brand vision, ensuring sustainable market relevance.• Execute all brand components driving awareness, growth, and achieving financial KPI targets for Nautica, retail sales $1.8 billion and Aéropostale $1.1 billion retail sales.• Report to President, Lifestyle Brands; and President, International and Retail Operations.Selected Accomplishments:★ Manage 20+ licensees in directing Aéropostale North America strategies and product approvals for key licensed/wholesale categories (apparel, accessories, home, eyewear, fragrance, watches), $127 million retail sales. ★ Surpassed Nautica budget +9% royalty income on retail sales of $44.5 million throughout Asia, adding 80+ point of sales distribution and expanding into new product categories and territories. ★ Launched 1st regional Nautica brand ambassador program in Greater China generating 45+ million media impressions, coinciding with further expansion of the premium Black Sail Collection.

Ny, New York, Us

• Accountable for uncovering business insights enabling actionable business development to drive Nautica global licensing. • Charged with defining and executing our approach to understanding trends, clarifying business risk and implications to improve overall business performance and agility.• Managed data point migration during ABG acquisition of the Nautica brand, for seamless integration into ABG financial, royalty, and reporting systems. • Reported to President, Global Licensing.Selected Accomplishments:★ Built and executed all business metrics and opportunity assessments across 58 global licensees, leading to execution of new agreements with $144 million total royalty income.★ Published quarterly brand reports to partner with business development team to spotlight white space opportunity, resulting in 13 new licensing contracts expanding product categories and territories.

New York, Ny, Us

• Brought on board as an advisory consultant to set the foundation for Pearl River Mart Foods, a new business concept expansion for the venerable Pearl River Mart celebrating 50 years as a New York institution, the destination emporium for Asian / American goods. • Oversight and Project Management on store / platform build out and completion; Securing strategic business partnerships; Developing initiatives around innovation and operations; Streamlining collaboration across design, vendors / suppliers, marketing / PR; Discovery and curation of irresistible food-related product.• Report to President.Selected Accomplishments:★ Achieved successful opening weekend with +500,000 impressions through the 15+ new specialty food partnerships secured, leveraging community outreach and social media platforms (outside of impressions generated from stories run in New York Times, Eater, and Time Out New York).

New York, Us

• Implemented brand strategy and drive go-to market process for $250 million international business across 30+ countries / 20+ licensing partners by managing life cycle of market focused product that supports financial targets for Men’s, Women’s, and Kid’s divisions.• Provided career path guidance for 3 junior team members.• Reported to Vice President(VP) of Global Product and Director of Merchandising.Selected Accomplishments:★ Achieved $54 million in sales in 7 new market launches by delivering consistent strategy execution as brand ambassador. ★ Grew incremental product offering +$70 million by tailoring collection assortments for specific markets with production capabilities and focusing on key vendor partnerships.

New York, Us

• Ensured brand integrity and excellence in the management of product assortment and collection approvals for Greater China, India, and Turkey. • Spearheaded expansion in EMEA and India in key growth opportunities.• Supervised and empowered 2 merchandisers to expand their roles for additional responsibilities.• Reported to President of Licensing and Director of Merchandising.Selected Accomplishments:★ Unlocked key opportunity in our bottoms business, increasing class category contribution to 20% of overall assortment mix by shifting sourcing strategy and leveraging supply chain matrix.★ Incorporated best practice merchandising disciplines for the Women’s and Kid’s divisions achieving a +$19 million increase in sales and representing 20% of total international business.★ Established new SOP / template for consolidating quarterly seasonal projections plus financial reporting; increasing data analytics flexibility in support of building product line architecture and reducing style / SKU overdevelopment by 30%.★ Partnered with web developer creating custom PLM database application for management of $80+ million exclusive product development uniting cross-functional teams in various geographical time zones, streamlining strategy alignment and guaranteeing seasonal design integrity.

New York, Us

• Devised merchandising strategies and analyzed business metrics for $170.5 million Canadian business (Liz ClaiborneNY, Liz Golf, Liz & Co., Claiborne, Monet Jewelry, and Axcess brands). • Created international seasonal assortments in line with planned sales goals, style / SKU counts, productivity, and retail trends for $70.5 million Liz Claiborne and Liz Golf Canada businesses (wholesale, retail, specialty, off-price, and club distribution channels).• Aligned and developed career growth of 5 merchandisers with shifting business demands.• Reported to Vice President(VP) of Merchandising and Director of Merchandising.Selected Accomplishments:★ Launched 3 brands with cumulative sales projections upwards of $30 million by collaborating with sales, incorporating changing initiatives, and seizing new opportunities that grew market share. ★ Achieved $2.6 million operating profit by partnering with planning and production in recognizing risks, maximizing sales, and cutting costs in wholesale, retail, specialty, and club distribution channels.★ Revised brand development standards / calendars for 3 different divisions which greatly improved quality control benchmarks for 50K-100K unit orders.

New York, Ny, Us

• Tracked Lucky Brand Jeans US bookings by account in identifying risks and opportunities to financial plan / forecasts for $147 million business (total Women’s and Men’s) and partnered with sales in managing accuracy of seasonal OTB plans which better enhanced analysis / forecasting and account profitability.• Reported to Director of Planning and Planning Manager.Selected Accomplishment:★ Optimized inventory levels and expanded market share with store openings by 19%; evaluating each account monthly for door performance (sales / stock, turn, and point of distribution analysis).

New York, Us

• Developed, quantified, and executed seasonal merchandising assortments for multi-million $ Liz Claiborne (Petites / Plus) and Liz Golf (Missy / Petites) businesses for the Canadian market.• Presented product during market line opening to sales and buyers for the Bay, Sears Canada, Liz Claiborne Retail, Specialty accounts and Winners/TJX Marmaxx Group.• Reported to Merchandise Manager and Senior Merchandiser.Selected Accomplishment:★ Improved merchandising workflow process and efficiency by 65%; leveraging innovative thinking, technology and systems.★ Conducted consumer research for Plus-sized market through competitive brand reviews and retail trends, generating $1 million in sales from inception of business.

Bachelor Of Arts - Ba, Economics / Art History

Continuing Education, Fashion Merchandising Management

Digital Product Management

Education record

Management Fundamentals

Communications & Relations

The 7 Habits Of Highly Effective People Signature Program

Organizational Leadership