Elmer Smith Email and Phone Number
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WHO AM I?Data-driven strategic marketer with over 30 years experience in Marketing, CRM, Customer Strategy, Analytics, and Loyalty/Credit Card programs. Well-respected throughout career and sought after to provide valued advice and insight to organizations in a variety of industries including Financial Services, Insurance Services, Retail, and Technology.DIFFERENTIATOR?By leveraging my vast experience in Financial Services with Client and Agency knowledge, I can:▶️ Ensure the efficient and reliable performance of my client’s technology platforms.▶️ Bring innovative strategies and best demonstrated practices to support their overall Customer Engagement goals and objectives. 🎯 MY PHILOSOPHY: DATA TO INSIGHTS TO ACTION!Data-driven Marketing and Customer Engagement is the key to a thriving business. Know your customer -- and by putting that knowledge at the forefront of your actions will drive the results you’re seeking! 👏 THOUGHT LEADER & SPEAKERAdditionally, I have had the opportunity to provide valuable advice and insight on marketing analytics, connect with the customer, and creating engagement in a digital world:▶️ Provided content for Igniting Customer Connections, a book written by Andy Frawley, President of Epsilon.▶️ Speaker for DMA Thought Leadership series: Igniting Customer Connections: How Modern Brands Create Engagement in our Distracted Digital Era.▶️ Board Member for the Morris Hite Marketing Analytics Advisory Board at the University of Texas-Dallas.I have always been committed to building relationships and mutually beneficial partnerships inside and outside of organizations – and leading teams with a true servant heart. 📩 Always looking to build relationships and support others. Are you open to connecting? Send me a message. Let’s talk.
Epsilon
View- Website:
- epsilon.com
- Employees:
- 11102
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Senior Vice President And Portfolio LeaderEpsilonProsper, Tx, Us
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Senior Vice President & Portfolio LeaderEpsilon Aug 2016 - PresentIrving, Texas, UsEntrusted with some of the organization’s largest and most strategic client portfolios valued at upwards of $100M in annual revenues – hitting/exceeding revenue targets for last six years.▶️ Provide expert direction and advisement to clients around Loyalty, CRM, Digital Marketing, and Analytics leveraging years of personal experience on the client side. ▶️ Ensure efficient and reliable performance and seamless integration of technology platforms within the Epsilon PeopleCloud tech stack to produce optimal results for portfolio of clients.
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Independent Consultant - Customer Strategy & CrmYahoo! Inc. Dec 2015 - Aug 2016Sunnyvale, Ca, UsRecruited to perform independent assessment of CRM capabilities, solve current challenges, and identify/highlight priority opportunities.▶️ Performed nine month in-depth assessment and delivered MarTech stack recommendation as well as Internal Process Change recommendations to better leverage data to drive Consumer Engagement.▶️ Provided strategic direction to secure new email service provider through definition of project scope, sourcing list of providers, and presenting feedback on final provider recommendations. -
Senior Vice President, Customer Strategy & LoyaltyJcpenney Dec 2012 - Nov 2015Plano, Texas, UsRecruited to help turnaround a declining customer base. Collaborated with business partners to assess and revamp infrastructure supporting critical business areas including CRM, Data, and E-mail.▶️ Led companywide refocus on Customer-centricity through development and implementation of data-driven Targeting and Segmentation strategies. ▶️ Instrumental in achieving record growth in new Customer Acquisition/Re-activation, Demand, and impressive annual spend increases in Loyalty programs. ▶️ Rebuilt/modernized Customer Data Warehouse and CRM infrastructure to re-engage the customer. ▶️ Implemented Lifecycle Marketing approach to reactivate lost customers. -
Crm Marketing Director - Americas Smb CrmDell 2009 - Dec 2012Round Rock, Texas, UsRecruited to lead the efforts of developing and implementing a fully-integrated B2B Contact strategy and CRM program across the US, Canada, and Latin America.▶️ Adopted Lifecycle Customer Management approach – optimizing Lead Management and increasing Engagement to drive the sale of servers and technical equipment to small and mid-size businesses. ▶️ Increased key contacts on each account, utilizing lead management tools such as Salesforce and Eloqua to drive Demand and overall Engagement. ▶️ Incorporated media mix modeling to ensure optimal marketing spend across all channels. ▶️ Transformed Contact Strategy from Propensity Model based approach to fully triggered Email and Direct Messaging sales approach focused on data, customer insights and actions. -
Svp, Strategic MarketingBank Of America 1991 - 2009Charlotte, Nc, UsBegan as analyst with one of the top three credit card banks (MBNA) and promoted to various senior level roles over 18-year span leading Strategic Marketing, Loyalty Marketing and CRM initiatives. ▶️ Direct ownership of Financial Services P&L, representing $18B in loans outstanding and 650K new accounts, annually.▶️ Responsible for new account pricing strategies, segmentation strategies, and direct mail plans with 600M circulation. ▶️ Led Loyalty Marketing department responsible for generating $11.5B in cash volume with a $136M budget.▶️ Managed US Card new account acquisition representing 4M new accounts annually with a $410M acquisition budget. ▶️ Drove demand generation for Affinity loan products into bank-owned channels.
Elmer Smith Skills
Elmer Smith Education Details
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University Of DelawareBusiness Administration (Concentration In Finance)
Frequently Asked Questions about Elmer Smith
What company does Elmer Smith work for?
Elmer Smith works for Epsilon
What is Elmer Smith's role at the current company?
Elmer Smith's current role is Senior Vice President and Portfolio Leader.
What is Elmer Smith's email address?
Elmer Smith's email address is es****@****ail.com
What is Elmer Smith's direct phone number?
Elmer Smith's direct phone number is +121484*****
What schools did Elmer Smith attend?
Elmer Smith attended University Of Delaware.
What are some of Elmer Smith's interests?
Elmer Smith has interest in National, Active Leader For Ducks Unlimited.
What skills is Elmer Smith known for?
Elmer Smith has skills like Crm, Strategy, Analytics, Marketing Strategy, Management, Strategic Planning, Business Strategy, Direct Marketing, Leadership, Marketing, Product Development, P&l Management.
Who are Elmer Smith's colleagues?
Elmer Smith's colleagues are Latonya Williams, Sabrina Lee, Rambabu Kalisetti, Brittany Omen, Sze Ada, Guru Bidari, Jamie Kuester.
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