Elmer Smith Email & Phone Number

Prosper, Tx, Us

Irving, Texas, Us

Entrusted with some of the organization’s largest and most strategic client portfolios valued at upwards of $100M in annual revenues – hitting/exceeding revenue targets for last six years.▶️ Provide expert direction and advisement to clients around Loyalty, CRM, Digital Marketing, and Analytics leveraging years of personal experience on the client side. ▶️ Ensure efficient and reliable performance and seamless integration of technology platforms within the Epsilon PeopleCloud tech stack to produce optimal results for portfolio of clients.

Sunnyvale, Ca, Us

Recruited to perform independent assessment of CRM capabilities, solve current challenges, and identify/highlight priority opportunities.▶️ Performed nine month in-depth assessment and delivered MarTech stack recommendation as well as Internal Process Change recommendations to better leverage data to drive Consumer Engagement.▶️ Provided strategic direction to secure new email service provider through definition of project scope, sourcing list of providers, and presenting feedback on final provider recommendations.

Plano, Texas, Us

Recruited to help turnaround a declining customer base. Collaborated with business partners to assess and revamp infrastructure supporting critical business areas including CRM, Data, and E-mail.▶️ Led companywide refocus on Customer-centricity through development and implementation of data-driven Targeting and Segmentation strategies. ▶️ Instrumental in achieving record growth in new Customer Acquisition/Re-activation, Demand, and impressive annual spend increases in Loyalty programs. ▶️ Rebuilt/modernized Customer Data Warehouse and CRM infrastructure to re-engage the customer. ▶️ Implemented Lifecycle Marketing approach to reactivate lost customers.

Round Rock, Texas, Us

Recruited to lead the efforts of developing and implementing a fully-integrated B2B Contact strategy and CRM program across the US, Canada, and Latin America.▶️ Adopted Lifecycle Customer Management approach – optimizing Lead Management and increasing Engagement to drive the sale of servers and technical equipment to small and mid-size businesses. ▶️ Increased key contacts on each account, utilizing lead management tools such as Salesforce and Eloqua to drive Demand and overall Engagement. ▶️ Incorporated media mix modeling to ensure optimal marketing spend across all channels. ▶️ Transformed Contact Strategy from Propensity Model based approach to fully triggered Email and Direct Messaging sales approach focused on data, customer insights and actions.

Charlotte, Nc, Us

Began as analyst with one of the top three credit card banks (MBNA) and promoted to various senior level roles over 18-year span leading Strategic Marketing, Loyalty Marketing and CRM initiatives. ▶️ Direct ownership of Financial Services P&L, representing $18B in loans outstanding and 650K new accounts, annually.▶️ Responsible for new account pricing strategies, segmentation strategies, and direct mail plans with 600M circulation. ▶️ Led Loyalty Marketing department responsible for generating $11.5B in cash volume with a $136M budget.▶️ Managed US Card new account acquisition representing 4M new accounts annually with a $410M acquisition budget. ▶️ Drove demand generation for Affinity loan products into bank-owned channels.