Elias Monteiro Email & Phone Number

San Francisco, Califórnia, Estados Unidos

Responsável pelo branding system global da marca, gestão de agências, designers, produtoras e parceiros com a missão de garantir a consistência de marca em todos pontos de contato e praças onde a PayJoy atua.Desenvolvimento constante do branding system, apoia a área comercial na produção a de material para prospecção.

São Paulo, Brasil

Responsible for creating the look and feel, key visual of digital ads, performance marketing campaigns, collateral marketing materials, data-driven design, external and internal communications supporting the Growth Marketing Squad in order improve the Investment Business Unit efforts in to the PicPay App.

São Paulo, São Paulo, Brasil

Responsible to the creative design system development for the Safra Finance brand in order to ensure consistence with the main group brand, leading even the creative process to the performance campaign key visuals for digital channels, with focus in generation and leads conversion.Creative planning and development of collateral materials, digital ads design, data drive design campaigns, newsletters design, e-mails marketing design, landing pages design to promote financial products and services in the Safra Bank digital channels as Google Display Ads, Meta, Yahoo etc.

São Paulo, São Paulo, Brasil

Responsible to create campaigns on the Investments Squad to Itaú Personnalité, Uniclass and Agencies, both digital and conventional channels, content and targeted communication campaigns.> Direct clients approach to active interaction at meeting to plan projects, brainstorming ideias supporting constantly the agency operations with solutions and creative solutions.> Technical development focused on the iHouse improvements.

São Paulo E Região, Brasil

Consultancy in Branding, Design and Communications for Companies and Independent Professionals as:o United Nations / UNCR: graphic design of collateral materials for the Fundraising team as direct mail, folders, institutional materials and facebook campaigns;o Hospital Pequeno Príncipe: design of a large kind of material as: e-mail marketing, digital folders, direct mail, banners... to increase the Fundraising team goals;o Anistia Internacional: design and final art development of such materials as brochures, institutional folders, direct mails campaigns with focus on fundraising actions;o Casa da Dona Anna Events: brand book development, institutional communications materials as presentations, banners, stationery;o Búfalo Ads Agency: web site design using WIX and Worpress, facebook and Instagram campaigns design;o Conservatório Orpheus: institutional materials creation as promocional banners, folders, facebook and Instragram campaigns;o OXFAM do Brasil: direct mail design, e-mail design and institutional materials development to support the Fundraising Team in campaigns to relationship with donors.o Rafinatto Jewels: research to naming creation, brand manifest, visual identity creation, brand book creation;o Tegon People Consulting: brand design, brand manifest creation, visual identity, brand book creation. Institutional and comercial presentations to commercial prospect.o Fundação DORINA NOWILL: photo shoots art direction, graphic design concept creation to the 2020 Promotional Calendar, with special approach to relationship with sponsors, donors, prospects and to promote de LEGO BRILE BRICS.o ACIUM GLOBAL MILAN: Branding Consulting to support the transition process of 'EMPORIO DO ACO' brand to 'ACIUM' in the Brazilian market.

Milão E Região, Itália

Branding Consulting from December 2019 to February 2020, to support the brand transition process from EMPÓRIO DO AÇO to ACIUM in the Brazilian market. Responsibilities:- Phases planning and detailed schedule of stages;- Detailed analysis to establish the structure to the internal Branding area;- Job description and workflow area.- Design Sprint Workshop development with ACIUM CEOs and internal areas, to define the vocal identity and to support the internal brand awareness;In addition to managing the internal marketing team to apply the new brand identity in:- Institutional materials;- Internal communications;- Promotional and sales point materials;- Vocal identity development;- BrandBook detailed structure planning and project direction;

São Paulo Area, Brazil

Main Responsibilities:Plan and execute actions that lead the customers to the best experiences in the credit access process.Responsible to all marketing plan, using different kinds of tools as: direct marketing, branding development, digital medias, inbound and outbound campaigns to leads generation, sales incentive campaigns to the call center team, internal communications, institutional materials creation and digital channels management (FanPage, Linkedin Page and Website). Partnership with DBM area, to plan, design the costumer segmentation and the approach to the marketing strategies and communications campaigns.Results:•Delivery of the institutional web site with leads generation tolls to improve the customer data bases.•Branding development and standardization process helping to increase the internal engagement and improves the relationship with customers and stakeholders. •Increase sales up with direct marketing actions as e-mail marketing, direct mail and SMS messages.•Design of sales team incentive campaigns, training materials such as folders, briefcases, commercial presentations that engaged the sales team on the news customer approach directions even helping to fortify the internal and external brand awareness.

Brooklin, São Paulo

Responsible for safeguard the brand and take care of his exhibitions in the Brazilian and International market in several communications channels.Disclose brand´s proposal and their positioning for stakeholders.Support the Commercial team with innovative and enchanting marketing solutions focused to customer relationship, and increase market share up.Map out solutions to put down the yearly planning of the brand´s exhibitions;Planning and organizations of corporative events as well as the hotel inspection, event execution, F&B staff coordination, effective participation on the event talks development, partners and staff hiring, detailed communications plan from first save the date until the satisfaction survey.Planning and execution of marketing actions focused to earn the Great Place to Work Certification.Responsible to organize and execute benchmarking visits to map out the best market practices.Results:• Planning and coordination of all portfolio development process (benchmarking, brainstorming, briefing, creative solution and production follow up) that results in an effective and innovative tool to the Commercial Area prospect and maintenance customers and partners;• Coordination of the marketing mix materials for the incentive trip to Barcelona - Spain and Cape Town – South Africa (detailed communication plan, medias, trip kits and gifts) achieving a high evaluation and feedbacks on the customer satisfaction survey.• Coordination of Marketing Mix materials for FAM Trips with prospect customers to New York, Muscat, Dubai, Abu Dhabi and Baltic Sea achieving a high evaluation and feedbacks on the customer satisfaction survey.• F&B coordination on the Syngenta Distributors Convention, placed on the Wish Golf Resort - Iguaçu Falls; achieving a high evaluation and feedbacks on the customer satisfaction survey.• Planning, coordination and execution of SEO project to the web site, earning an expressive 54% decrease on the channel bounce rate.

Sao Paulo

Main Responsibilities: First three years as Marketing Partner for the HR Board, responsible to planning and execute Endomarketing and Internal Communications actions to disclose: the company strategy, the brand awareness and positioning among employees, the vison and company culture.Promotional campaigns and materials creation to launch a large sort of organizational development programs.Budget and administrative tasks management, interface to hire partners and agencies.From 2011 as Marketing Coordinator for all business areas, responsible for the corporative identity management, creation and execution of Institucional materials. Support the Commercial Team with presentations and a large range of collateral materials to customer prospection. Management and forming the designers, copywriter and staff team. Map out innovative solutions for the business areas to improve the relationship with stakeholders.Elaboration of internal procedures and indicators reports to the company board in partnership whit DBM area.Achievements:•Creation and management of visual identity refresh for business areas;•Standardization of all corporative communications materials (folders, souvenirs, stationary templates, reports templates, editorials, POP materials, Adds, intranet, e-mail marketing etc.)•Creation, follow up and KPIs measurements of the social media plan (Facebook);•Direct participation in the strategy process of the brand repositioning;•Direct collaboration to launch and maintenance of the internal customer satisfaction survey; •Introduction of the State of Art Presentation concept to the commercial and institutional presentations;• Innovative reports consolidation of Marketing area for the Company Board;• Suitability culture straighten through internal campaigns• Development and maintenance of legal reports as economic performance reports, Fact Sheet, Earning Releases,Funds Profitability Reports for the regulatory organs as Central Bank, CVM and Febraban.

Alphaville

Main Responsibilities:Briefings reception, coordination and execution of co-branded credit cards and promotional materials design for department stories such as direct mails, folders, displays, gifts and souvenir.Design creation of POP material, internal communications materials.Screen Design to banking terminal;Follow up and control of all graphic production, interface with partners and hired staff.Achievements:• Increase up from 1,6% to 2,8% on the personal credit sales motivated for the direct mail materials;• Campaign to launch a new co-branded credit card that results in a 2,800 cards assignments and a r$ 1,6M revenue in two months.

Barueri - São Paulo

Responsibilites:Coordination and Product Design creation such as toys, acessoreis, stationary, apperal and packages to Walt Disney and WarnerBros licensed products.Responsible for the creative concept and follow up during the approval process with the licensing companies. Products Modeling Design with Rhino 3D software, cards and animated presentations creation. Designer and art workers team coordination. Creation and follow up production for communications materials such as Adds, Catalogs, POP, etc.Accomplishments:95% of immediate approval on the Walt Disney and Warner Bros branding on the new products line development in reason of the assertivity on the Art Direction and designers team coordination that streamlined all the process involving production and international logistics delivering the new product line to the retail stores before the principal competitors.

Roma E Região, Itália

Responsibilities:Design creation of a large sort of editorial materials such as book covers, visual identities, folders, posters, displays, banners, stationary, animated animations, hot sites and web design, scenograph and communicatios material for Exhibitions, Fairs and International Events. Interface with clients to the projects briefing and general alignment.Interface for production follow up and negotiation with services providers.Accomplishments:• Promotional materials creations for the Irish Institute of Rome that leads increase students registrations up from 1,5% to 4,2% by year;• Promotional materials creation for the UPRA University that helps to increase students registrations up from 0,8% to 2% by year;• Book cover creation for the english edition of the 50th years Legionaries of Christ celebrations book.

São Paulo Area, Brazil

Responsibilities:Design creation of Adds, Products Catalogs, Packaging, Displays, POP, etc;Product Design for toys with Walt Disney and Mattel characters branding;Materials and Scenograpy design creation to Exhibitions, Retail Stores, Events and Fairs;Models casting, partners hiring, art and photographic direction for Adds, products packaging and catalogs;Responsible for the creative concept and follow up during the approval process with the licensing companies;Organizational department tasks with direct report to the Marketing Manager; Accomplishments:Increase the sales up in 32%, after the re-design of the toys colletions “Little Spy”.

Pós-Graduação Stricto Sensu - Mestrado Acadêmico, Design

Cursando Mestrado Stricto Senso na FAU USP, área de concentração Design.

Extension Course, Social Media And Community Management

Activities and Societies: Market analysis, Debates and Team discussions, Cases Explanations, Social Media Plan Presentation, Strategics.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Design And Visual Communications, General

Tecnico Em Artes Gráficas, Artes Gráficas