Elizabeth Murphy Wilkinson Email & Phone Number

US

- Lead team consisting of a designer, researchers and a content strategist in defining and delivering user-first web and product experiences. - Responsible for information architecture and content modeling.- Facilitate strategic alignment and design workshops with partners and UX team.- Co-develop research plans and identify opportunities to enhance web.

Mclean, Virginia, US

Enhance clients’ content experiences, ecosystems and processes. Develop information architecture plans, including sitemaps, content models, content types and taxonomy vocabularies, that connect the dots between clients and their users. Create migration plans that lead teams to streamline 500,000+ page websites.

US

Used design thinking methods to develop new product initiatives along with a team of designers and researchers. Built out the organization of information and crafted copy to support user friendly experiences that support business goals.

Columbus, Ohio, US

• Conduct competitive research and internal stakeholder interviews to establish unique value propositions and brand messaging for three business units. Develop content and brand guidelines along with the creative team.
• Develop content strategy and information architecture for websites.
• Conduct content audits, document migration requirements, establish messaging hierarchy, develop page content design, write chatbot scripting.
• Manage production of content for SEO initiatives, digital advertising, and organic social media for four business units. Collaborate across teams to establish promotional and editorial calendars, and execute.
• Analyze internal marketing and competitor efforts using online tools to make recommendations to leadership about digital market growth and potential.

Austin, Texas, US

• Content strategy, information architecture, and navigation for website redesign. Audited and restructured all content, and designed page content and interactive elements to support user journeys. Worked with the design.
• Conducted remote usability research for a digital lending application experience in order to reveal how users think about experiences on desktop and mobile, uncover usability problems, structure user flows, and.
• Created core messaging, voice and tone guides, and content hierarchy for website redesign. Elements included brand value propositions, product details and comparison, navigation labels, and microcopy.

Memphis, TN, US

• Managed design and content for donor experience lifecycle; established hierarchy and distribution of content across digital channels
• Served as a liaison between content and product team to ensure authoring needs were met within Adobe Experience Manager; built interactive style guides, content libraries, and training guides for authors.

Memphis, TN, US

• Provide interactive media expertise as part of iGroup. iGroup supports the digital brand and marketing efforts of ALSAC, the fundraising organization of St. Jude Children's Research Hospital, rated the #2 best.
• Publish weekly, mission-focused stories on stjude.org that drive donations and increase awareness.
• Build landing pages and email collateral to support the goals of over 200 fundraising events a year.
• Monitor user behavior analytics to optimize both processes for higher conversion rates.
• Lead team member in stjude.org redesign landing page development.

Developed and implemented interpretive online content plan for This Light of Ours: Activist Photographers of the Civil Rights Movement. Deliverables included: emails, animated GIFs, blog posts, social media campaigns.

• Lead optimization of the museum’s digital and online initiatives, including product, content, media, engagement, and technology.
• Lead marketing team in developing messaging and creative for exhibitions. Work with senior staff to interpret content and devise engagement strategies.
• Evaluate promotional needs and implement plans that drive attendance and participation.
• Use analytics and visitor insights to inform an iterative digital strategy.

Produced, edited, and published web content, social media, and email campaigns; maintained digital assets; monitored consistency from print to digital; managed museum volunteer program.

Coordinator; served as visitor liason to the marketing director; maintained mobile devices;visitor edification, membership sales; assisted with public programs

Walker Blogs, Magnet Magazine, Dusted Magazine, Columbus Alive, MNartists.org, various websites and blogs.

Columbus, OH, US

Developed curriculums and taught in youth after-school program. Subjects included screen-printing, painting, sculpture, song-writing, music production, and recording. Curriculum included end-of-year art shop and 10-song album of recorded songs.

Responsible for conception, management and fulfillment of various interior and exterior advertising components including window displays, signage, and decorative elements. Worked with company CEOs and head designers to communicate needs and see projects to fruition. Clients included Express, Henri Bendel, Taco Del Mar, Carvel, and Victoria's Secret.

Master'S Degree, Business Administration And Management, Marketing

Bachelor Of Fine Arts (Bfa), Writing, Art History, Printmaking