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Elizabeth Murphy Wilkinson Email & Phone Number

Product Design Lead at Nationwide
Location: Columbus, Ohio, United States 14 work roles 2 schools
1 phone found area 901 LinkedIn matched
4 data sources Profile completeness 86%

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Direct phone (901) ***-****
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Current company
Role
Product Design Lead
Location
Columbus, Ohio, United States
Company size

Who is Elizabeth Murphy Wilkinson? Overview

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Quick answer

Elizabeth Murphy Wilkinson is listed as Product Design Lead at Nationwide, a company with 10 employees, based in Columbus, Ohio, United States. AeroLeads shows phone signal with area code 901 and a matched LinkedIn profile for Elizabeth Murphy Wilkinson.

Elizabeth Murphy Wilkinson previously worked as User Experience Consultant - Lead at Nationwide and Senior Content Strategist at Intellibridge. Elizabeth Murphy Wilkinson holds Master'S Degree, Business Administration And Management, Marketing from Youngstown State University.

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Nationwide

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Profile bio

About Elizabeth Murphy Wilkinson

I figure out the best way to organize content in order to meet business goals while prioritizing the user experience.

Current workplace

Elizabeth Murphy Wilkinson's current company

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Nationwide
Nationwide
Product Design Lead
1 Nationwide Columbus, Ohio 43210 United States
Employees
10
AeroLeads page
14 roles

Elizabeth Murphy Wilkinson work experience

A career timeline built from the work history available for this profile.

User Experience Consultant - Lead

Current

US

- Lead team consisting of a designer, researchers and a content strategist in defining and delivering user-first web and product experiences. - Responsible for information architecture and content modeling.- Facilitate strategic alignment and design workshops with partners and UX team.- Co-develop research plans and identify opportunities to enhance web.

Sep 2023 - Present

Senior Content Strategist

Mclean, Virginia, US

Enhance clients’ content experiences, ecosystems and processes. Develop information architecture plans, including sitemaps, content models, content types and taxonomy vocabularies, that connect the dots between clients and their users. Create migration plans that lead teams to streamline 500,000+ page websites.

Nov 2021 - Sep 2023

Ux Content Strategist - Innovation

US

Used design thinking methods to develop new product initiatives along with a team of designers and researchers. Built out the organization of information and crafted copy to support user friendly experiences that support business goals.

Jul 2021 - Nov 2021

Content Manager

Columbus, Ohio, US

  • Conduct competitive research and internal stakeholder interviews to establish unique value propositions and brand messaging for three business units. Develop content and brand guidelines along with the creative team.
  • Develop content strategy and information architecture for websites.
  • Conduct content audits, document migration requirements, establish messaging hierarchy, develop page content design, write chatbot scripting.
  • Manage production of content for SEO initiatives, digital advertising, and organic social media for four business units. Collaborate across teams to establish promotional and editorial calendars, and execute.
  • Analyze internal marketing and competitor efforts using online tools to make recommendations to leadership about digital market growth and potential.
May 2019 - Jul 2021

Ux Design & Content Strategist

Austin, Texas, US

  • Content strategy, information architecture, and navigation for website redesign. Audited and restructured all content, and designed page content and interactive elements to support user journeys. Worked with the design.
  • Conducted remote usability research for a digital lending application experience in order to reveal how users think about experiences on desktop and mobile, uncover usability problems, structure user flows, and.
  • Created core messaging, voice and tone guides, and content hierarchy for website redesign. Elements included brand value propositions, product details and comparison, navigation labels, and microcopy.
Aug 2017 - May 2018

Content Strategist | User Experience

Memphis, TN, US

  • Managed design and content for donor experience lifecycle; established hierarchy and distribution of content across digital channels
  • Served as a liaison between content and product team to ensure authoring needs were met within Adobe Experience Manager; built interactive style guides, content libraries, and training guides for authors.
Oct 2015 - Aug 2017

Web Content Specialist

Memphis, TN, US

  • Provide interactive media expertise as part of iGroup. iGroup supports the digital brand and marketing efforts of ALSAC, the fundraising organization of St. Jude Children's Research Hospital, rated the #2 best.
  • Publish weekly, mission-focused stories on stjude.org that drive donations and increase awareness.
  • Build landing pages and email collateral to support the goals of over 200 fundraising events a year.
  • Monitor user behavior analytics to optimize both processes for higher conversion rates.
  • Lead team member in stjude.org redesign landing page development.
Feb 2015 - Oct 2015

Digital Content Consultant

Memphis Brooks Museum Of Art

Developed and implemented interpretive online content plan for This Light of Ours: Activist Photographers of the Civil Rights Movement. Deliverables included: emails, animated GIFs, blog posts, social media campaigns.

Feb 2015 - May 2015

Digital Marketing Strategist

Memphis Brooks Museum Of Art
  • Lead optimization of the museum’s digital and online initiatives, including product, content, media, engagement, and technology.
  • Lead marketing team in developing messaging and creative for exhibitions. Work with senior staff to interpret content and devise engagement strategies.
  • Evaluate promotional needs and implement plans that drive attendance and participation.
  • Use analytics and visitor insights to inform an iterative digital strategy.
Sep 2013 - Feb 2015

Marketing Associate

Memphis Brooks Museum Of Art

Produced, edited, and published web content, social media, and email campaigns; maintained digital assets; monitored consistency from print to digital; managed museum volunteer program.

Jan 2013 - Sep 2013

Visitor Services Coordinator

Memphis Brooks Museum Of Art

Coordinator; served as visitor liason to the marketing director; maintained mobile devices;visitor edification, membership sales; assisted with public programs

Oct 2012 - Dec 2012

Freelance Writer

Freelance Writer

Walker Blogs, Magnet Magazine, Dusted Magazine, Columbus Alive, MNartists.org, various websites and blogs.

Feb 2002 - Feb 2015

Multidisciplinary Arts Coordinator

Columbus, OH, US

Developed curriculums and taught in youth after-school program. Subjects included screen-printing, painting, sculpture, song-writing, music production, and recording. Curriculum included end-of-year art shop and 10-song album of recorded songs.

Aug 2006 - Oct 2007

Project Manager

Artists With Machines

Responsible for conception, management and fulfillment of various interior and exterior advertising components including window displays, signage, and decorative elements. Worked with company CEOs and head designers to communicate needs and see projects to fruition. Clients included Express, Henri Bendel, Taco Del Mar, Carvel, and Victoria's Secret.

Jul 2004 - Jun 2006
Team & coworkers

Colleagues at Nationwide

Other employees you can reach at nationwidefinancial.com. View company contacts for 10 employees →

2 education records

Elizabeth Murphy Wilkinson education

Master'S Degree, Business Administration And Management, Marketing

Youngstown State University

Bachelor Of Fine Arts (Bfa), Writing, Art History, Printmaking

Columbus College Of Art & Design
FAQ

Frequently asked questions about Elizabeth Murphy Wilkinson

Quick answers generated from the profile data available on this page.

What company does Elizabeth Murphy Wilkinson work for?

Elizabeth Murphy Wilkinson works for Nationwide.

What is Elizabeth Murphy Wilkinson's role at Nationwide?

Elizabeth Murphy Wilkinson is listed as Product Design Lead at Nationwide.

What is Elizabeth Murphy Wilkinson's phone number?

AeroLeads has found 1 phone signal(s) with area code 901 for Elizabeth Murphy Wilkinson at Nationwide.

Where is Elizabeth Murphy Wilkinson based?

Elizabeth Murphy Wilkinson is based in Columbus, Ohio, United States while working with Nationwide.

What companies has Elizabeth Murphy Wilkinson worked for?

Elizabeth Murphy Wilkinson has worked for Nationwide, Intellibridge, Crane Renovation Group, Guidea, and St. Jude Children'S Research Hospital - Alsac.

Who are Elizabeth Murphy Wilkinson's colleagues at Nationwide?

Elizabeth Murphy Wilkinson's colleagues at Nationwide include Matthew Jacocks, Adam Parsons, Suju Mathew, Don Brandon, and Sabrina F..

How can I contact Elizabeth Murphy Wilkinson?

You can use AeroLeads to view verified contact signals for Elizabeth Murphy Wilkinson at Nationwide, including work email, phone, and LinkedIn data when available.

What schools did Elizabeth Murphy Wilkinson attend?

Elizabeth Murphy Wilkinson holds Master'S Degree, Business Administration And Management, Marketing from Youngstown State University.

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