BRAND MANAGEMENTPHYTALGIC (dietary supplement, main brand of the company for osteoarthritis and joint health, 1st dietary supplement sold in France)LYPOPHYTEA (medical device for weight management)VETHEO (range of 11 products dedicated to the well-being of pets)PHYTALZEAL (dietary supplement to prevent neuro-senescence)- Large-scale budget management- Brand life, product design and naming- Product diversification by working closely with R&D department- Analyse sell-in and sell-out with IMS health data after promotional campaigns- Market research and introduction to sales team during seminarsPROMOTION- Development of a B2B training program to promote our product's health benefits : more than 8000 training sessions completed- Creation of an online joint and mobility program with Patrice Dominguez (famous french tennis player) - Direct work with the central buying service of large retailers (Carrefour, leclerc...) to organise promotional events and increase sales- Development of a website dedicated to online consumer salesCOMMUNICATION- Definition and management of the media planning (Press, TV and Radio): +8% market share in 6 months - Development of campaigns with advertising firms- Creation/writing of B2B newsletter dedicated to French pharmacists to promote our product's latest news- Organisation of PR/launch events in famous places such as Roland Garros with journalists from health magazines- Creation of communication tools dedicated to the sales team and running of sales seminar- Organisation of special meetings/events with consumers to develop their affinity with the brandACHIEVEMENTS- Extension and strengthening of my marketing and media operational knowledges- Development of my analytical skills- Demonstration of my ability to manage projects : multi-task, precision and organisation- Development of strong & effective skills as a project coordinator internally and with external stakeholdersManagement of a junior brand manager

BRAND MANAGEMENTBOREADE (dermo-cosmetic brand for teenager's skin disorders)TOTEPHAN (range of product dedicated to hair and nails care)SERENACTIV (dermo-cosmetic to help and prevent skin sensitivityMELANEX (specific cosmetic care to target and reduce skin brown spots)- Assisting promotional activities for NOVIDERM : dermo-cosmetics and dermatological products (packaging and B2C brochure development, sales tools development, marketing strategies related to sales forecasts)- Assisting brand manager with new product developments - Dermo-cosmetics market analysis and reporting to the sales team - Handling of customer relationship with the brand- Organisation of international trade show to support new product launches- Development of merchandising /planogram guidelines