Elodie Staels Email and Phone Number

I build my expertise through various explorations: • I experiment with mentoring start-ups within the HEC incubator at Station F. • I consider furthering my education by enrolling in a Master's in Innovation by Design next semester. • I learnthrough extensive readings, conferences, and workshops. • I share my knowledge with the L-Lead network of women leaders through conferences. • I explore the innovation and sustainability ecosystems and expand my network.

Managing the transformation of Carré Basset agency : from a 15-people Creative Studio to a 40-people International Branding by Design agency : > Definition of business and development strategy with view to the market and short/long-term opportunities.> Definition of quantitative and qualitative objectives, road maps, KPIs and management tools.> Marketing repositioning, co-creation of voice, customer journey and digital communication tools. > Construction of the offer, creation of products, definition of the pricing policy. > Define the resources required, implement and transform of the organization to achieve the objectives: integration of Strategic Planning and Expert departments (Branding, Packaging, Retail and Brand Content). > Support for the transformation of the global organizational framework, the management culture and the creation of multi-disciplinary and cross BU working methodologies. > Creation of 4 Business Units and direct management of their 4 Directors to help them manage autonomously their BU's while respecting the agency's overall strategic framework and ensuring synergy (12-people sales team).> Define the profiles to be recruited, job descriptions and assessment procedures. > Support for talent engagement and federation (creation of COMEX in 2019, Creative lunch, etc.). Success story: Gross margin doubled in 3 years.

In charge of in-business and new-business: > Define of 80/20 development strategy> Targeting of brands, contacts and events> Define of the prospect journey> Create tools for internal teams (piloting platform, sales speach, presentations, reporting tools, partners, prospect files, etc.).> Manage prospect meetings and pitchs> Management of 1 Business developer > Management of service providers Success story: Opening up a new market, Travel Retail

In charge of in-business and sales performance: > Sales analysis (markets, competencies, clients, competition, profitability) and business strategy recommendations. > Creation of tools for prospects and clients (prospects, agency presentations, sales proposals, etc.). > Definition of client service and project follow-up policies, formalized through guidelines.> Redesigned the agency's website and books.> Management of 2 Consulting Directors.> Provided resources and motivational levers to enable them to achieve their objectives in terms of gross margin, average basket increase, client retention and profitability.> Creation of reporting tools > Support for key account managers, sales meetings and negotiations. Success story: Board member since 2015

In charge of key accounts and pitchs management:> Strategic and creative support for major luxury brands > Drawing up strategic and creative recommendations> Drawing up commercial proposals, leading negotiation (clients and purchases), monitoring budgets and profitability> High rate of client retention and capillarization within the same groups > Management of 2 consultants> Collaboration with creative teams> 81% of competitions won in 2013Success story: Master agreement signed with Hennessy (Top 3 brand design agencies)

In charge of a portfolio of agency clients:> Briefing and recommendations from Visual Identity to 360° expression (packaging and merchandising)> Coordination of the creative team> Project management > Budget and sales management > Development of the Wines, Champagnes & Spirits market > +12% gross margin between 2009 and 2010Success story: Redefinition of the Audemars Piguet brand territory and visual identity

Trade Marketing Activation Agency for supermarkets and convenience storesSupport for the creation of the agency, partner in charge of key accounts as well as financial and administrative management. CONSUMER GOODS: Coca-Cola, Danone, Heinz Foodservice, Lu, Kraft Foods, Sucre Union, Nestlé Purina, Unilever WINE & SPIRITS: Nicolas Feuillatte, Moët Hennessy Diageo, France Boissons, La MartiniquaiseHOSPITALITY: Groupe Elior, Avenance Entreprises, QuickENTERTAINMENT: Pathé & Gaumont