Elodie Basin Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Paris

Contributing to the Digital transformation journey within l'Occitane en Provence brand by deploying a new modular architecture to support business growth and agility for Europe zone. - New ecommerce website with Salesforce Commerce Cloud- New Order Management system (OMS) and Call center module with Manhattan Active Omni - New PSP with Adyen - All systems interconnected with a new ESB Software AG and APIm --> 11 countries deployed My responsabilities as Program Manager are: - Coordinate multidisciplinary teams - around 30 people (Business, Technical, Cutover manager, QA lead, UX, legal, external providers...)- Build and manage roadmap and ensure milestones - Prepare & animate working sessions with Business & IT relevant teams - Closely work with POs on functional requirements, impact analysis & impact on roadmap- Communicate around the program to all stakeholders - Drive procurement process, contract signature and deliverables - Manage CAPEX budget, external supplier relationships - Prepare & animate regular steering committees with C-level- Ensure the success of go-lives!

Ville De Paris, Île-De-France, France

Part of L'Occitane IT transformation program for CWE zone (9 countries), my main responsibilities are: - Loyalty Product Owner: deploy the loyalty program "L'Occitane+moi" on the new IT architecture • RFP for a new loyalty tool: providers follow-up, procurement process & contract negotiations• Project Coordination with our external provider • Functional & Technical Workshop Animation • Coordination with Business & IT teams • Roadmap built & alignment • Prepare & animate steering committees with C-level - CRM Product Owner - ensuring the CRM features are correctly deployed on the new IT eco-system for all countries (enable core model versus countries specificities)

Paris

Contributing to the digital & omnichannel transformation journey within l'Occitane Group with Salesforce Commerce Cloud and Manhattan OMS implementation - my role is ensuring CRM topics deployment on this new modular architecture & ensuring the correct implementation of the OMS for Customer Care teams. Pilots: US & Canada, following by Singapor, Japan and CWE countries. Main missions: - Coordination of CRM topics (mainly linked to Adobe Campaign and SFCC): transactional & relational email campaigns, sweepstakes, promotions, product review, FAQ, chat - Roll-out of a new Order Management system (OMS Manhattan) for Customer Care agents: • Business needs identification • Workshop participation with Manhattan external provider • Functional specifications validation • Training on OMS + operational configuration to fit l'occitane needs --> continuous coordination with business team in NYC • Configuration guide writing for future deployment after America zone • Test cases writing for SIT, UAT • End to end test cases validation written by QA team • QA of OMS tool (core model + l’Occitane specificities) • User guide writing and training animation for US and CA key users in NYC

Paris

- Main missions part of the transformation digital project within L'Occitane en Provence brand for US & CA pilots: Coordination of CRM topics (on Adobe & Salesforce) & Order Management System tool (Manhattan OMS) implementation for Customer Care agents In parallel, dedicated project for Customer Services team on Eptica tool (used by all agents in 15 countries to log all interactions per call, emails or chat with our customers + FAQ content) --> coordination of the version update : • Coordination with Eptica agency + internal l’occitane teams (UX/IT CRM/ Business team) • Kickoff Preparation/animation • Functional workshop with stakeholders • Functional specifications writing • Test cases writing • QA • UAT phase organization & coordination with all countries • Identification & follow-up of bugs / fixes with Eptica team • Update of user guide - putting in relief new evolutions • Post go-live issues follow-up and fixing • Support to all countries

Ville De Paris, Île-De-France, France

Consultant in ListenToo consulting agency working for Accor Hotels group & L'Occitane Group

Paris

Multi-brands & International Property Management tool implementation (working with IBM)- Backlog management & prioritization - Business workshop preparation & animation - Business needs exploration- Functional & design workshop participation with our external provider IBM - User stories redaction - Training guide writting for key users - Train key users

Ville De Paris, Île-De-France, France

New Website implementation for Peugeot/Citroen & DS Brands : - User stories redaction- Product backlog management - Story mapping creation & update - Business needs exploration - Customer path conception with UX/UI team & developers - Coordination IT, business & UX teams

Ville De Paris, Île-De-France, France

Responsible of SSO implementation within PSA Group for the 3 Brands & all websites & mobile applications. • Functional specification writing • Mockups/ wireframes conception (UX, UI optimizations) • Coordination with agency, IT teams and international teams • Quality assistance, issues follow-up via Jira • Functionnal support for all digital projects requiring SSO implementation (needs analysis, help for defining customer path, story board, feasibility study & help on QA)• 25 countries deployed : Main key-contact for evolution requests, bugs fixing • Roadmap pilot & evolution prioritization • KPIs & monthly reports • Benchmark, market trends

Ville De Paris, Île-De-France, France

Working for a new CMS implementation within Citroen brand in an international context (MyCitroen, personal space website): . MOA/ project coordination for web & mobile site• 24 countries rolled-out : kick-off, Back-Office management, QA and bugs/fixes follow-up with countries • Evolution management & prioritization : main contact of the 24 countries, support, training for front & back-office

Ville De Paris, Île-De-France, France

Consultant for Altran consulting group - working for PSA group

Région De Paris, France

- New products development (DD Cream): formula brief, production follow-up, packaging...- Marketing tools création for the brand : Point-of-sale advertising, business gifts, communication supports...- Merchandising : showcase, display stand, visual choices - E-commerce website & mobile version conception (web agency coordination) - Community management : brand management on social medias - KPIS follow-up- Benchmark : store check, market analysis & trends

Région De Paris, France

- Web marketing projects management - E-merchandising- Daily Website Animation (content update, bugs follow-up..) - Commercial operations follow-up - Newsletter creation via Experian - Help for international website deployment - KPIs follow-up (Prestashop, Google Analytics, Eulerian Analytics) - Benchmarking

Région De Montréal, Canada

- Management of Web marketing projects- Management of Air Canada website & blog (marketing strategic, SEO)- Manage website content - UX/UI study best practices - E-reputation (Facebook, Twitter, blogs, forums) & competitors benchmark

Région De Paris, France

Manage business & leisure travels for AMEX customers & employees.