Founder The New Me Bordeaux
Current
Mar 2024 - Present
AeroLeads people directory · profile
Elodie Basin Email & Phone Number
Entrepreneure - Fondatrice The New Me Bordeaux
at
The New Me
1 work email found
@loccitane.com
1 phone found area 364
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Entrepreneure - Fondatrice The New Me Bordeaux
Location
Bordeaux, Nouvelle-Aquitaine, France
Who is Elodie Basin? Overview
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Quick answer
Elodie Basin is listed as Entrepreneure - Fondatrice The New Me Bordeaux at The New Me, based in Bordeaux, Nouvelle-Aquitaine, France. AeroLeads shows a work email signal at loccitane.com, phone signal with area code 364, and a matched LinkedIn profile for Elodie Basin.
Elodie Basin previously worked as Founder The New Me Bordeaux at The New Me and IT Digital Transformation Program Manager at L’Occitane Group. Elodie Basin holds Master Marketing Strategy from Isc Paris.
Company email context
Email format at The New Me
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{first}.{last}@loccitane.com
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Profile bio
About Elodie Basin
+ 10 years of experience in Digital & IT as a Project & Program manager for complex transformation initiatives with multi-years budget (X millions) in different industries (automotive, Travel & Cosmetics) and for international brands. Result-driven leader with a strong team spirit and consulting skills.
Listed skills include Digital Marketing, Web Marketing, Marketing Communications, Marketing Strategy, and 18 others.
Current workplace
Elodie Basin's current company
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15 roles
Elodie Basin work experience
A career timeline built from the work history available for this profile.
It Digital Transformation Program Manager
Contributing to the Digital transformation journey within l'Occitane en Provence brand by deploying a new modular architecture to support business growth and agility for Europe zone. - New ecommerce website with Salesforce Commerce Cloud- New Order Management system (OMS) and Call center module with Manhattan Active Omni - New PSP with Adyen - All systems.
Jan 2022 - Oct 2023
Loyalty & Crm Product Owner
- Part of L'Occitane IT transformation program for CWE zone (9 countries), my main responsibilities are: - Loyalty Product Owner: deploy the loyalty program "L'Occitane+moi" on the new IT architecture
- RFP for a new loyalty tool: providers follow-up, procurement process & contract negotiations
- Project Coordination with our external provider
- Functional & Technical Workshop Animation
- Coordination with Business & IT teams
- Roadmap built & alignment
Jul 2020 - Feb 2022
Crm & Customer Care Functional Lead
- Contributing to the digital & omnichannel transformation journey within l'Occitane Group with Salesforce Commerce Cloud and Manhattan OMS implementation - my role is ensuring CRM topics deployment on this new modular.
- Business needs identification
- Workshop participation with Manhattan external provider
- Functional specifications validation
- Training on OMS + operational configuration to fit l'occitane needs --> continuous coordination with business team in NYC
- Configuration guide writing for future deployment after America zone
Nov 2018 - Jul 2020
Crm & Customer Service Digital Project Manager
- Main missions part of the transformation digital project within L'Occitane en Provence brand for US & CA pilots: Coordination of CRM topics (on Adobe & Salesforce) & Order Management System tool (Manhattan OMS).
- Coordination with Eptica agency + internal l’occitane teams (UX/IT CRM/ Business team)
- Kickoff Preparation/animation
- Functional workshop with stakeholders
- Functional specifications writing
- Test cases writing
Feb 2018 - Nov 2018
Digital Consultant
Consultant in ListenToo consulting agency working for Accor Hotels group & L'Occitane Group
Dec 2016 - Nov 2018
Product Owner
Multi-brands & International Property Management tool implementation (working with IBM)- Backlog management & prioritization - Business workshop preparation & animation - Business needs exploration- Functional & design workshop participation with our external provider IBM - User stories redaction - Training guide writting for key users - Train key users
Dec 2016 - Jan 2018
Product Owner
New Website implementation for Peugeot/Citroen & DS Brands: - User stories redaction- Product backlog management - Story mapping creation & update - Business needs exploration - Customer path conception with UX/UI team & developers - Coordination IT, business & UX teams
Mar 2016 - Nov 2016
Crm & Digital Web/Mobile Project Manager
- Responsible of SSO implementation within PSA Group for the 3 Brands & all websites & mobile applications.
- Functional specification writing
- Mockups/ wireframes conception (UX, UI optimizations)
- Coordination with agency, IT teams and international teams
- Quality assistance, issues follow-up via Jira
- Functionnal support for all digital projects requiring SSO implementation (needs analysis, help for defining customer path, story board, feasibility study & help on QA)
Jan 2015 - Mar 2016
Digital Web & Mobile Project Manager
- Working for a new CMS implementation within Citroen brand in an international context (MyCitroen, personal space website):. MOA/ project coordination for web & mobile site
- 24 countries rolled-out: kick-off, Back-Office management, QA and bugs/fixes follow-up with countries
- Evolution management & prioritization: main contact of the 24 countries, support, training for front & back-office
Jun 2014 - Dec 2014
Jun 2014 - Nov 2016
Product Development Manager
- New products development (DD Cream): formula brief, production follow-up, packaging...- Marketing tools création for the brand: Point-of-sale advertising, business gifts, communication supports...- Merchandising: showcase, display stand, visual choices - E-commerce website & mobile version conception (web agency coordination) - Community management.
Jul 2013 - Dec 2013
Ecommerce Project Manager (Assistant)
Menlook Group
- Web marketing projects management - E-merchandising- Daily Website Animation (content update, bugs follow-up..) - Commercial operations follow-up - Newsletter creation via Experian - Help for international website deployment - KPIs follow-up (Prestashop, Google Analytics, Eulerian Analytics) - Benchmarking
Jul 2012 - Dec 2012
Web Marketing Assistant
- Management of Web marketing projects- Management of Air Canada website & blog (marketing strategic, SEO)- Manage website content - UX/UI study best practices - E-reputation (Facebook, Twitter, blogs, forums) & competitors benchmark
May 2011 - Aug 2011
Travel Agent
Manage business & leisure travels for AMEX customers & employees.
May 2009 - Jul 2009
1 education record
Elodie Basin education
FAQ
Frequently asked questions about Elodie Basin
Quick answers generated from the profile data available on this page.
What company does Elodie Basin work for?
Elodie Basin works for The New Me.
What is Elodie Basin's role at The New Me?
Elodie Basin is listed as Entrepreneure - Fondatrice The New Me Bordeaux at The New Me.
What is Elodie Basin's email address?
AeroLeads has found 1 work email signal at @loccitane.com for Elodie Basin at The New Me.
What is Elodie Basin's phone number?
AeroLeads has found 1 phone signal(s) with area code 364 for Elodie Basin at The New Me.
Where is Elodie Basin based?
Elodie Basin is based in Bordeaux, Nouvelle-Aquitaine, France while working with The New Me.
What companies has Elodie Basin worked for?
Elodie Basin has worked for The New Me, L’Occitane Group, Listen Too, Accor, and Groupe Psa.
How can I contact Elodie Basin?
You can use AeroLeads to view verified contact signals for Elodie Basin at The New Me, including work email, phone, and LinkedIn data when available.
What schools did Elodie Basin attend?
Elodie Basin holds Master Marketing Strategy from Isc Paris.
What skills is Elodie Basin known for?
Elodie Basin is listed with skills including Digital Marketing, Web Marketing, Marketing Communications, Marketing Strategy, E Commerce, Social Media, Marketing Digital, and Cosmetics.
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