Elodie Basin

Elodie Basin Email and Phone Number

Entrepreneure - Fondatrice The New Me Bordeaux @ The New Me
Elodie Basin's Location
Bordeaux, Nouvelle-Aquitaine, France, France
Elodie Basin's Contact Details

Elodie Basin work email

Elodie Basin personal email

n/a

Elodie Basin phone numbers

About Elodie Basin

+ 10 years of experience in Digital & IT as a Project & Program manager for complex transformation initiatives with multi-years budget (X millions) in different industries (automotive, Travel & Cosmetics) and for international brands. Result-driven leader with a strong team spirit and consulting skills.

Elodie Basin's Current Company Details
The New Me

The New Me

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Entrepreneure - Fondatrice The New Me Bordeaux
Elodie Basin Work Experience Details
  • The New Me
    Founder The New Me Bordeaux
    The New Me Mar 2024 - Present
    Bordeaux, Nouvelle-Aquitaine, France
  • L’Occitane Group
    It Digital Transformation Program Manager
    L’Occitane Group Jan 2022 - Oct 2023
    Paris
    Contributing to the Digital transformation journey within l'Occitane en Provence brand by deploying a new modular architecture to support business growth and agility for Europe zone. - New ecommerce website with Salesforce Commerce Cloud- New Order Management system (OMS) and Call center module with Manhattan Active Omni - New PSP with Adyen - All systems interconnected with a new ESB Software AG and APIm --> 11 countries deployed My responsabilities as Program Manager are: - Coordinate multidisciplinary teams - around 30 people (Business, Technical, Cutover manager, QA lead, UX, legal, external providers...)- Build and manage roadmap and ensure milestones - Prepare & animate working sessions with Business & IT relevant teams - Closely work with POs on functional requirements, impact analysis & impact on roadmap- Communicate around the program to all stakeholders - Drive procurement process, contract signature and deliverables - Manage CAPEX budget, external supplier relationships - Prepare & animate regular steering committees with C-level- Ensure the success of go-lives!
  • L’Occitane Group
    Loyalty & Crm Product Owner
    L’Occitane Group Jul 2020 - Feb 2022
    Ville De Paris, Île-De-France, France
    Part of L'Occitane IT transformation program for CWE zone (9 countries), my main responsibilities are: - Loyalty Product Owner: deploy the loyalty program "L'Occitane+moi" on the new IT architecture • RFP for a new loyalty tool: providers follow-up, procurement process & contract negotiations• Project Coordination with our external provider • Functional & Technical Workshop Animation • Coordination with Business & IT teams • Roadmap built & alignment • Prepare & animate steering committees with C-level - CRM Product Owner - ensuring the CRM features are correctly deployed on the new IT eco-system for all countries (enable core model versus countries specificities)
  • L’Occitane Group
    Crm & Customer Care Functional Lead
    L’Occitane Group Nov 2018 - Jul 2020
    Paris
    Contributing to the digital & omnichannel transformation journey within l'Occitane Group with Salesforce Commerce Cloud and Manhattan OMS implementation - my role is ensuring CRM topics deployment on this new modular architecture & ensuring the correct implementation of the OMS for Customer Care teams. Pilots: US & Canada, following by Singapor, Japan and CWE countries. Main missions: - Coordination of CRM topics (mainly linked to Adobe Campaign and SFCC): transactional & relational email campaigns, sweepstakes, promotions, product review, FAQ, chat - Roll-out of a new Order Management system (OMS Manhattan) for Customer Care agents: • Business needs identification • Workshop participation with Manhattan external provider • Functional specifications validation • Training on OMS + operational configuration to fit l'occitane needs --> continuous coordination with business team in NYC • Configuration guide writing for future deployment after America zone • Test cases writing for SIT, UAT • End to end test cases validation written by QA team • QA of OMS tool (core model + l’Occitane specificities) • User guide writing and training animation for US and CA key users in NYC
  • L’Occitane Group
    Crm & Customer Service Digital Project Manager
    L’Occitane Group Feb 2018 - Nov 2018
    Paris
    - Main missions part of the transformation digital project within L'Occitane en Provence brand for US & CA pilots: Coordination of CRM topics (on Adobe & Salesforce) & Order Management System tool (Manhattan OMS) implementation for Customer Care agents In parallel, dedicated project for Customer Services team on Eptica tool (used by all agents in 15 countries to log all interactions per call, emails or chat with our customers + FAQ content) --> coordination of the version update : • Coordination with Eptica agency + internal l’occitane teams (UX/IT CRM/ Business team) • Kickoff Preparation/animation • Functional workshop with stakeholders • Functional specifications writing • Test cases writing • QA • UAT phase organization & coordination with all countries • Identification & follow-up of bugs / fixes with Eptica team • Update of user guide - putting in relief new evolutions • Post go-live issues follow-up and fixing • Support to all countries
  • Listen Too
    Digital Consultant
    Listen Too Dec 2016 - Nov 2018
    Ville De Paris, Île-De-France, France
    Consultant in ListenToo consulting agency working for Accor Hotels group & L'Occitane Group
  • Accor
    Product Owner
    Accor Dec 2016 - Jan 2018
    Paris
    Multi-brands & International Property Management tool implementation (working with IBM)- Backlog management & prioritization - Business workshop preparation & animation - Business needs exploration- Functional & design workshop participation with our external provider IBM - User stories redaction - Training guide writting for key users - Train key users
  • Groupe Psa
    Product Owner
    Groupe Psa Mar 2016 - Nov 2016
    Ville De Paris, Île-De-France, France
    New Website implementation for Peugeot/Citroen & DS Brands : - User stories redaction- Product backlog management - Story mapping creation & update - Business needs exploration - Customer path conception with UX/UI team & developers - Coordination IT, business & UX teams
  • Groupe Psa
    Crm & Digital Web/Mobile Project Manager
    Groupe Psa Jan 2015 - Mar 2016
    Ville De Paris, Île-De-France, France
    Responsible of SSO implementation within PSA Group for the 3 Brands & all websites & mobile applications. • Functional specification writing • Mockups/ wireframes conception (UX, UI optimizations) • Coordination with agency, IT teams and international teams • Quality assistance, issues follow-up via Jira • Functionnal support for all digital projects requiring SSO implementation (needs analysis, help for defining customer path, story board, feasibility study & help on QA)• 25 countries deployed : Main key-contact for evolution requests, bugs fixing • Roadmap pilot & evolution prioritization • KPIs & monthly reports • Benchmark, market trends
  • Groupe Psa
    Digital Web & Mobile Project Manager
    Groupe Psa Jun 2014 - Dec 2014
    Ville De Paris, Île-De-France, France
    Working for a new CMS implementation within Citroen brand in an international context (MyCitroen, personal space website): . MOA/ project coordination for web & mobile site• 24 countries rolled-out : kick-off, Back-Office management, QA and bugs/fixes follow-up with countries • Evolution management & prioritization : main contact of the 24 countries, support, training for front & back-office
  • Altran
    Digital Consultant
    Altran Jun 2014 - Nov 2016
    Ville De Paris, Île-De-France, France
    Consultant for Altran consulting group - working for PSA group
  • Laboratoires Dermeden Paris
    Product Development Manager
    Laboratoires Dermeden Paris Jul 2013 - Dec 2013
    Région De Paris, France
    - New products development (DD Cream): formula brief, production follow-up, packaging...- Marketing tools création for the brand : Point-of-sale advertising, business gifts, communication supports...- Merchandising : showcase, display stand, visual choices - E-commerce website & mobile version conception (web agency coordination) - Community management : brand management on social medias - KPIS follow-up- Benchmark : store check, market analysis & trends
  • Menlook Group
    Ecommerce Project Manager (Assistant)
    Menlook Group Jul 2012 - Dec 2012
    Région De Paris, France
    - Web marketing projects management - E-merchandising- Daily Website Animation (content update, bugs follow-up..) - Commercial operations follow-up - Newsletter creation via Experian - Help for international website deployment - KPIs follow-up (Prestashop, Google Analytics, Eulerian Analytics) - Benchmarking
  • Air Canada
    Web Marketing Assistant
    Air Canada May 2011 - Aug 2011
    Région De Montréal, Canada
    - Management of Web marketing projects- Management of Air Canada website & blog (marketing strategic, SEO)- Manage website content - UX/UI study best practices - E-reputation (Facebook, Twitter, blogs, forums) & competitors benchmark
  • American Express Global Business Travel
    Travel Agent
    American Express Global Business Travel May 2009 - Jul 2009
    Région De Paris, France
    Manage business & leisure travels for AMEX customers & employees.

Elodie Basin Skills

Digital Marketing Web Marketing Marketing Communications Marketing Strategy E Commerce Social Media Marketing Digital Cosmetics Product Development Crm Community Management Communication Marketing Skin Care Products Merchandising International Business Gestion De Projet Agile Marketing En Ligne Online Marketing Project Management Gestion De Projet Marketing Google Analytics

Elodie Basin Education Details

Frequently Asked Questions about Elodie Basin

What company does Elodie Basin work for?

Elodie Basin works for The New Me

What is Elodie Basin's role at the current company?

Elodie Basin's current role is Entrepreneure - Fondatrice The New Me Bordeaux.

What is Elodie Basin's email address?

Elodie Basin's email address is el****@****ane.com

What is Elodie Basin's direct phone number?

Elodie Basin's direct phone number is +336467*****

What schools did Elodie Basin attend?

Elodie Basin attended Isc Paris.

What are some of Elodie Basin's interests?

Elodie Basin has interest in Etats Unis, Belgique, Italie, République Dominicaine, Natation, Mexique, Cuba, Emirats Arabes Unis, Espagne, Cosmétiques.

What skills is Elodie Basin known for?

Elodie Basin has skills like Digital Marketing, Web Marketing, Marketing Communications, Marketing Strategy, E Commerce, Social Media, Marketing Digital, Cosmetics, Product Development, Crm, Community Management, Communication Marketing.

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