The FounderBus is the ultimate roadtrip for entrepreneurs. 6 buses travelling all over Europe. 25 strangers. 4 days to conceive a startup from scratch. One destination: LEWEB’12

Beyoncé Parfums / Tim McGraw and Faith Hill Parfums• Product development: Contribution on all the new launches (packaging development, fragrance selection, name researches, POS…), AW management process, research of new licenses• Digital: Participation to the launch of two websites, definition and implementation of the global digital strategy, community management, elaboration of digital best practices recommendations• Market data consolidation: Analysis and consolidation… Show more Beyoncé Parfums / Tim McGraw and Faith Hill Parfums• Product development: Contribution on all the new launches (packaging development, fragrance selection, name researches, POS…), AW management process, research of new licenses• Digital: Participation to the launch of two websites, definition and implementation of the global digital strategy, community management, elaboration of digital best practices recommendations• Market data consolidation: Analysis and consolidation of market data in “ready to use” documents for internal presentations, competitive intelligence, and panel analysis• Budget management Show less

Brand development Europe, Hair Care Category• Launch of a new brand: adaptation of the brand mix, packaging and price positioning for Europe• Lead on the sampling development: packaging development, supply chain, gathering countries orders and challenging volumes based on EU recommendations• Merchandising: Development and recommendation on the POS materials• Digital: Implementation of the global digital strategy to Europe• Competitive intelligence:… Show more Brand development Europe, Hair Care Category• Launch of a new brand: adaptation of the brand mix, packaging and price positioning for Europe• Lead on the sampling development: packaging development, supply chain, gathering countries orders and challenging volumes based on EU recommendations• Merchandising: Development and recommendation on the POS materials• Digital: Implementation of the global digital strategy to Europe• Competitive intelligence: updates on innovation and trends on the Hair market, panel analysis, follow up of the market performances, close work with CMI team Show less

Luxury Products Division, International Brand Development• Contribution to the launch of « Le Jardin Cacharel », a limited edition: packaging development (creative brief, artworks, mock-ups…), POS elements, digital strategy, street marketing campaign, press kit, gift packs• Development of the product mix of the new feminine fragrance: packaging creation in collaboration with design agencies, concept proposals (moodboards, scenarios, names…), olfactory development• Market… Show more Luxury Products Division, International Brand Development• Contribution to the launch of « Le Jardin Cacharel », a limited edition: packaging development (creative brief, artworks, mock-ups…), POS elements, digital strategy, street marketing campaign, press kit, gift packs• Development of the product mix of the new feminine fragrance: packaging creation in collaboration with design agencies, concept proposals (moodboards, scenarios, names…), olfactory development• Market analysis: follow up on existing brands performances, panel analysis Show less

• Assist in floor moves, merchandising and display maintenance• Customer service and stock management