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Life Proof Sunglasses.Lighter, stronger carbon fiber

In charge of Paco Rabanne, Jean-Paul Gaultier and Carolina Herrera fragrances

In charge of Shiseido Fragrance division ( Dolce & Gabbana, Issey Miyake, Narciso Rodriguez, Elie Saab), Bulgari and Guerlain.Responsibilities include driving brand awareness through compelling marketing campaigns, development of annual brand plans, budgets and sales targets with full ownership of the P&L and working cross-functionally with the sales, logistics, VM & finance teams to ensure a strong implementation of the strategy.

- Development of annual brand plans and budgets to achieve agreed sales, profit, market share and growth objectives for the brand- Implementation of agreed Marketing Plan activities: media (TV, print, OOH & Digital), consumer promotions (GWP & TPR), focuses, staffing, incentives, …- Forecasting for all new lines and management of marketing budget - Lead key internal and external stakeholders to facilitate the successful implementation of agreed plans and initiatives: sales team, brand principals, suppliers, buyers, analyst planners,…- Review and analysis of key internal and external information sources (Beauty Update,…) to identify key issues and opportunities.- Champion the brand to motivate and inspire sales team via sales conference and weekly emails/phone calls- Strategy presentations- Maintain & develop market/category/competitor knowledge via regular store visits

Looking after Rowenta Floor Care, Air Treatment and Tefal Electrical Cooking category incl. Groupe SEB key blockbusters (strong ATL & BTL support): ActiFry, Optigrill & Cook4me.

- Launched floor care products under a new up-market brand (Rowenta) in Australia (#1 in Europe)- Market research and competitor analysis to bring the best products to the Australian market- Launch presentations to the internal sales team, consultants, buyers and the trade- Manage PR events and consumer promotions- Organised trade nights in capital cities to train store staff to the new products- Develop BTL POS and displays - Co-ordinated launch of Rowenta website- Co-ordinate TV and social media campaigns- Manage Rowenta budget - Manage forecasts- Weekly sell in and sell thru tracking- Evaluate new product offers and provide ranging recommendations- Developed online marketing strategy via a new website and online campaigns including social media (Facebook, Twitter, YouTube)

- Managed the French Film Festival Gold Sponsorship and the All Clad events (Taste of Sydney/Melbourne, Tasting Australia, sponsorship of Masterclasses and cooking schools)- In charge of the website and Tefal newsletters- Developed marketing collateral with the agencies - Benchmark of competitors’ activities- Assisted with the organisation of trade fairs, shows and conferences

- Worked on the reward program for the website

- Business and Marketing development plans for Australia and New Zealand- Customer relations and database management- Events and promotions organisation - Administration with MYOB

- Realised a marketing study with recommendations to capture high income French and foreign customers (benchmark of French and foreign department stores)- Developed a 2-tier training system, working with both G.L. training department and luxury brands to ensure a customized service for VIP guests- Launched a clientele data base- Communicated internally and externally the G.L. VIP customer services (Brochure, Press Release, ...)- Worked in parallel with customer relation marketing to implement a VIP program- Coordinated work with architects- Implemented secondary projects to improve cashing and delivery services

Seven months mission in the purchasing service, created a new private label “Avant-Première” for men with a casual, fashionable style.- Realised a marketing study- Created a collection plan on an inexistent base- Sold the project to the managing, commercial and marketing directions and to the different directors of Galeries Lafayette department stores.- In parallel, coordinated an ethical and biological project between the different private labels of the service

Three months mission in the wedding service to determine why the opening of wedding registries decreased- Realised a marketing study with recommendations to increase the number of wedding lists- Created selling arguments for wedding hostesses- Participated in organisation of wedding events- Opened wedding lists

Three months internship as events coordinator in the men’s department of the department store Galeries Lafayette, Paris - In charge of the events and partnerships with men brands- Created efficient tools to develop events and enhance their profitability