Eloi Herrero Calvo
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Eloi Herrero Calvo Email & Phone Number

Location: Barcelona, Catalonia, Spain 15 work roles 2 schools
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Current company
Role
CMO
Location
Barcelona, Catalonia, Spain

Who is Eloi Herrero Calvo? Overview

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Quick answer

Eloi Herrero Calvo is listed as CMO at h2b Hipotecas, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Eloi Herrero Calvo.

Eloi Herrero Calvo previously worked as Performance Marketing Manager at Xceed and Key Account Manager at Xceed. Eloi Herrero Calvo holds Master'S Degree, Meeting And Event Planning from Universitat Autònoma De Barcelona.

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Email format at h2b Hipotecas

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h2b Hipotecas

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Profile bio

About Eloi Herrero Calvo

My name is Eloi, i'm from Barcelona and I am dedicated to help companies grow, innovate, and stand out in their industries. With a Degree in Tourism Management and a Master’s in Event Management from UB and UAB, I embarked on my professional journey 20 years ago. Things evolve and since then, I’ve worked with international companies and fast-growing startups in various marketing roles, focusing on growth and marketing operations.Data-Driven Decision MakingThrough my experience in Sales, Marketing, and Customer Success teams, I’ve learned the importance of creating, analyzing, and tracking KPIs to make informed, data-driven decisions. I firmly believe that actions should be grounded in data and centered around customer needs.A 360º Marketing PerspectiveMy diverse experience has given me a comprehensive understanding of Digital Marketing, Social Media, Product and Business Development, Key Account Management, Web Design, and Customer Success. This holistic view allows me to see the bigger picture and act as a Full Stack Marketer. Currently, I lead the Marketing team at h2b Hipotecas as CMO, following my role as PPC Manager at Xceed and we had great success and growth.Adaptability, resilience, and continuous improvement are at the core of my work ethic. I thrive under pressure, enjoy enhancing processes, and strive to create a positive work environment for my colleagues. If something can be better, I try to make it better. Enthusiastic and proactive, I embrace challenges and am always ready to listen, learn, and share my knowledge. My problem-solving attitude, attention to detail, and can-do spirit define my approach.An optimist at heart, I love laughing, traveling, backpacking, and enjoying outdoor activities. Photography is one of my biggest passions, and I relish discovering new cultures. Since getting my first 56K router in 1998, I’ve been an advanced user of various video, audio, and image software, maintaining my love for the internet. Having worked remotely for several years, I am proficient with the necessary tools to deliver high-quality work from home.Always ready for new challenges that shape the world. Let's connect :)

Listed skills include Social Media, Event Management, Facebook, Blogging, and 46 others.

Current workplace

Eloi Herrero Calvo's current company

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h2b Hipotecas
H2B Hipotecas
CMO
AeroLeads page
15 roles

Eloi Herrero Calvo work experience

A career timeline built from the work history available for this profile.

Cmo

Current

Barcelona, Catalonia, Spain

I am on a mission of setting up a fast growing marketing team @ h2b Hipotecas focusing on:· Web: coordinate the design team and dev team to create a new site from scratch.· Rebrand: consolidate a new disruptive image with bold message in a very competitive but old-fashioned industry. · Setting up Social Media strategy and content strategy.· PPC campaigns implementation and set up.· Set up KPIs and growing objectives as well as budgeting.· Implementation of wide array of toolsand integrations: Landbot, Mailchimp, Jotform, Hotjar, Zapier, Sheets, etc.· Lead nurturing and funnel creation.· Coordinate offline communication and printed materials for events.· Manage partnerships and company events.Many milestones accomplished, many more to come.

Jan 2022 - Present

Performance Marketing Manager

Barcelona Area, Spain

- Create, launch and optimize PPC campaigns from Google Ads, Facebook & Instagram- A/B testing and analyze data with Google Analytics to improve performance.- Analyze search trends, keyword research, key insights and specific KPI's in different countries.- Create monthly and quarterly reports- Create and design landing pages for our customers with WP specifically designed for conversion. - Manage Analytics and Facebook pixels and ensure successful implementation.- Design and create xceed.me/blog with Wordpress*Some Achievements*- Increased revenue by 30% with less than 10% budget increase vs last year.- Improved CTR by 5% while CPC went down 15%.- Improved conversion rate more than 20%.- Lower cost per conversion by 10%.

Jan 2019 - Dec 2021

Key Account Manager

Barcelona Area, Spain

- Manage an extensive existing portfolio of customers (mainly Spain & Portugal), focusing on retention, upsales and customer satisfaction. - Work with the sales team to onboard and train new customers. - Identify new business opportunities within the existing portfolio of customers and collaborate in the development of the product and the SaaS platform.- Coordinate with the marketing team to plan and execute co-marketing activities with customers. Manage Google Ads campaings and budgets.- Design websites and landing pages from scracth in Wordpress for prospective and current customers on-demand.

Jun 2018 - Jun 2019

Operations & Customer Experience Advisor

Barcelona Area, Spain

- Manage reservations for more than 500 customers per week plus daily operations to maximize quality, customer satisfaction, GMV and the overall quality of the experience- Set up and improve customer success tools and like bots, email marketing automatization, etc.- Book travel flights, activities and accommodation ensuring the best quality as per our KPI models. - Search for new business opportunities and products while improving the current business model and day-to-day operations on a fast-paced startup environment.- Implement and analyze customer satisfaction KPI's.- Be on call and execute emergency plans according to different travel situations.- Data analysis with SQL and Excel. Automatize workflows and gather data to make it easy understandable and productive for the company.- Ensure a proactive attitude towards customers while clarifying any disputes that could arise regarding the level of quality provided.- Be an ambassador of the brand with prospective and current customers trough Intercom, mail, phone and Whatsapp.

Feb 2016 - Dec 2017

Student Services Advisor & Marketing Coordinator

Barcelona Area, Spain

My duties assigned at this study abroad company consisted mainly in the organization of a study abroad program for college students from the US in Barcelona and prepare and manage groups of over 400 people. Tasks related to my job description involved: booking hotels, booking transportation services, event logistics (organize day trips, overnight trips, dinners, cultural visits, etc) and management of stakeholders. I participated as well in the design and improvement of cultural and leisure activities and the health and safety of the students. I was also in charge of the management of the facilities at one of our study centers and I had to deal with all sorts of providers assuring the best working environment possible. During my eight years at CEA I was also responsible of the social media presence in Barcelona in collaboration with the marketing department of the company, managing the Facebook page and providing and generating appropriate content for marketing purposes such as video, photography and text when requested. I was also in charge of designing powerpoint materials and publications for our students and all the corporative presentations.Since I started working at CEA our aim focused in improving our program by offering a better service and reduce our costs. We have achieved the cost reduction and we improved our customer satisfaction by 15% during the time I was employed.

Nov 2006 - Sep 2014

Hostel Recepcionist

Barcelona

Recepcionist at the youth Hostel Pere Tarres. I developed the normal duties and tasks of a recepcionist.

Jan 2006 - Jul 2006

Check-In Staff

National Atesa

Barcelona

Check the status of returned cars and new rentals. Provide documentation to customers and ensure a smooth process overall

Jan 2005 - Mar 2005

Cruise Check In Crew

Barcelona Area, Spain

Support to provide a smooth check-in process to the Royal Caribbean cruises at Barcelona port. The tasks involved where the ones of a check-in and on-board documentation management.

May 2004 - Oct 2004

Resident Advisor

New York, Us

Served as resident adviser to the IBC program of Columbia University counting about 600 students per session. Responsible of general safety, comfort, inclusiveness, and adherence to behavioral standards of the group of students assigned. I organized and designed activities for my students and for the whole group. I also worked as Program Assistant fulfilling requests of the professors and attendance related tasks.

Jun 2004 - Aug 2004

Visitor Services

Barcelona Area, Spain

My tasks involved giving support and information about the museum and the different activities available as well as ticketing.

Jan 2004 - Mar 2004

Sales Assistant

Crest Of London

London, United Kingdom

I went to London to improve my english and I found a job as Sales Assistant. My tasks where the ones of somebody who works in a shop, like cash register management and replacing missing items for sale.

Jun 2003 - Sep 2003

Mozo Almacen

Zara

Barcelona Area, Spain

Working part-time as stockboy at a store in Barcelona.

Jan 2002 - Jun 2003

Steward

Barcelona Area, Spain

Helping fans and information at FC Barcelona stadium.

Nov 2001 - May 2003

Student Internship

Barcelona Area, Spain

This was one of my internships during my degree. I collaborated with the documentation department and I was introduced to the general processes of an online travel agency.

Jan 2003 - Apr 2003

Visitor Services

La Sagrada Familia

Barcelona

My tasks included ticketing, information about the temple of "La Sagrada Familia" and I was also in charge of the day to day tasks at the permanent exposition "Les Escoles"

Jan 2002 - Apr 2002
2 education records

Eloi Herrero Calvo education

FAQ

Frequently asked questions about Eloi Herrero Calvo

Quick answers generated from the profile data available on this page.

What company does Eloi Herrero Calvo work for?

Eloi Herrero Calvo works for h2b Hipotecas.

What is Eloi Herrero Calvo's role at h2b Hipotecas?

Eloi Herrero Calvo is listed as CMO at h2b Hipotecas.

Where is Eloi Herrero Calvo based?

Eloi Herrero Calvo is based in Barcelona, Catalonia, Spain while working with h2b Hipotecas.

What companies has Eloi Herrero Calvo worked for?

Eloi Herrero Calvo has worked for H2B Hipotecas, Xceed, Waynabox, Cea Global Education, and Fundació Pere Tarrés.

How can I contact Eloi Herrero Calvo?

You can use AeroLeads to view verified contact signals for Eloi Herrero Calvo at h2b Hipotecas, including work email, phone, and LinkedIn data when available.

What schools did Eloi Herrero Calvo attend?

Eloi Herrero Calvo holds Master'S Degree, Meeting And Event Planning from Universitat Autònoma De Barcelona.

What skills is Eloi Herrero Calvo known for?

Eloi Herrero Calvo is listed with skills including Social Media, Event Management, Facebook, Blogging, Spanish, Marketing, English, and Microsoft Excel.

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