Key achievement: • Spearheaded the creation and execution of go to market strategy online for AXL+CO by Connor online, over-achieving revenue target by 2 within the first 6months of business.• Aligning team efforts with our vision & business objectives for brand growth.As head of E-commerce, I lead the strategic direction of our online presence, working in close collaboration with the GM and leading our team to grow the brand.Key responsibilities:• Led steering committees, UX agency and project manager, to successfully launch the website of our new brand in July 2023.• Enhance team efficiencies by developing processes, tone of voice and utilising AI for SEO optimised copy writing.• Manage the P&L for digital channels, ensuring financial performance met expectations.• Deliver analysis & reporting against sales, profit and customer behaviours, identifying opportunities for further growth and customer journey enhancement.• Lead and support the Marketing, Digital Marketing and CRM teams to drive: database acquisition & retention, traffic, and revenue growth (CRM, SEO, SEM, SMM, affiliates, CRO) while adopting a test & learn approach to optimise our campaigns efficiencies and customer journey.• Collaborate with customer service, retail & logistic teams to improve overall customer experience.

Snapfish (Shutterfly Inc) – Sydney, Australia• Development and management of the marketing plan (across all channels) in line with the sales targets and forecasts.• Marketing and CRM strategies development, planning and roadmaps o Digital strategy across SEO, SEM, Social and CRM o Segmented strategies across channels - Facebook/YouTube/SEM o Automated programs to support lifecycle, onboarding, engagement and retentionprograms (Emailing + mobile App)• Stakeholder and team management• Budget management

Management: two assistants and a transversal teamKey achievement: over 300 social media campaigns in 2015 in France with an average ROI of €2.81 (Facebook data, all brands and types of campaigns included)Social media:• Social media strategy (community management, influencers and brand awareness campaigns, social media contests, UGC project)• E-reputation monitoring (radian6 – social studio)• Monthly KPI analysis & reporting Social & M CRM:• CRM campaigns on social media (highly targeted ads campaigns with the data media platform advalo on Facebook and Instagram), social budget management and KPI analysis (detailed reporting of advertising effectiveness in order to continuously improve the main objectives results: reach, traffic, customer acquisition or turnover) • CRM campaigns on mobile app (notification push and marketing triggers on Accengage)• Project Management support: social loyalty program, UGC project (requirement specifications for profiles consolidation, social action rewarding & monitoring; project follow-up and testing)

Management: one assistant and a transversal teamKey achievement: Scottage online turnover growth (+42% in 2013, +39% in 2014: €1Million turnover) E-shop management and web roadmap determination:• Web animation plan and content management (newsletters, banners, photo shootings, product descriptions, E-merchandising)• Weekly, monthly and seasonly reportings (track, measure and report website performance for identifying opportunities to increase website efficiencies enhancing the overall customer experience)• Project coordinator: drive to store (offline availability, store locator), customer acquisition (sponsorship program, contests), traffic acquisition (SEO, retargeting)• Web partnership management: La Redoute, Balsamik and Amazon (online offer management, digital animation, performance analysis)

• Marketplace management and account management (18 brands)• CRM (Newsletters campaigns, marketing triggers, KPIs analysis)• Commercial animation (online marketing programs from several clients, E-merchandising, content and community management)

• E-shop management (products shootings management and uploads, promotion actions)• Traffic & customer acquisition (newsletters, partnerships, affiliation, contests, social media)• Operational marketing (creative briefs, communication support & fairs)

- Logos, business cards, flyers creation.- Launch of the ecological range (suppliers sourcing, competition & market studies, price definition, catalogue creation)