Eloise Gagnon Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, United States

Leverage patient and provider database (Alle for Business) to identify opportunities at Allergan providers to optimize commercial growth, including but not limited to operational efficiency, Alle for Business features adoption, cross portfolio usage, patient retention, and investment in staff. Support Allergan business network by promoting training, business best practices, and patient-centric resources to drive best in class in-office experiences and optimal treatment outcomes.Key contributions: • Led strategy and launch of ADL’s first ever B2B automated journeys, the first designed to improve patient retention at premier Botox practices and the second to increase filler SKU adoption at practices with high growth trajectory • Attend regular field rides and patient ad boards to conduct market research on patient experience and business operations• Created strategy for post treatment patient NPS surveys and developed promotional tactics to improve patient satisfaction at practices with low NPS scores

New York, New York, United States

Develop sophisticated omnichannel personalization strategy and tactics that improve consumer acquisition, retention, purchase frequency and cross-portfolio usage or portfolio brands including but not limited to: Botox Cosmetic, Juvéderm, and CoolSculpting.Leveraged digital expertise to optimize LTV of high value consumers across CRM, Paid Media, and SMS. Leverage robust marketing technology and operations aptitude to unlock and innovate data driven tactics for advanced consumer targeting, prediction, and analysis. Recipient of AbbVie’s 2023 Chairman's Award for Outstanding Innovation. Key contributions:• Developed automated, omnichannel consumer journey for Botox consumers to address retention drop off; increased new patient retention from 50% to 64%• Developed automated, omnichannel journeyfor CoolSculpting to address low cross portfolio acquisition numbers; drove 93% increase in treatments and $3.6mm in incremental revenue• Implemented shift in Paid Media audience targeting to optimize campaign objectives, decreasing CPA by 84% and increasing CTR by 120%• Led testing strategy for first ever launch of OLV and SMS pull through campaigns to support existing journeys• Manage promotional budget across all channels

New York, New York, United States

Leveraged channel expertise to deliver best-in-class, customer-customer experiences across the entire Business Card Portfolio on Americanexpres.com. Managed the strategy and development of personalized offers for prospective cardmembers, contributing to consistent MoM growth in acquisitions. Responsible for driving channel innovation by identifying areas of opportunity for new digital features and experiences. Key contributions:• Drove channel innovation by developing data-driven content strategy for new digital features and experiences• Thought leader and manager of personalized offers on Site, developed creative strategy, managed execution, and tracked performance for personalized prospect and cardmember offer tests

New York City Metropolitan Area

Responsible for managing the Site's most effective conversion and engagement tool: logic-based quizzes, which provide personalized, engaging experiences for readers, while generating revenue for affiliate partners. Thought leader for personalized content on site and leveraging quizzes to drive engagement and conversion.Key contributions:• Hired, trained, and managed remote team of 6, which increased production of quizzes by 60% MoM• Collaborated with Paid Search and Email teams to capture and nurture leads via quiz engagement • Collaborated with tech and analytics team to build out reporting and tracking strategy for quiz performance

Greater New York City Area

Analyzed bottom of funnel content to optimize reader engagement and generate quality leads and conversions for affiliate partners. Compiled and analyzed page data using Google Analytics to identify areas of opportunities to run tests. Planned and executed tests to optimize KPI’s and scaled successful tests across Site. Communicated learnings and insights to key stakeholders.Key contributions:• Developed a test and learn initiative, which re-structured featured partners in articles, and increased click through rates to affiliates by 300%• Created formula that helped prioritize all test prototypes based on potential return

Williamsburg, Virginia, United States

• Dedicated 30+ hours a week year-round on and off the field to practice, games, and travel• Communicated dynamically with teammates to lead an offensive unit• Worked with a group comprised of many personalities and skill sets to accomplish tasks each day● Learned and executed skills under high pressure and high intensity environments● Managed and prioritized time effectively to keep up with rigorous academic and athletic demands

Williamsburg, Va

• Consultant for Durahome Painting Plus in Minneapolis, MN• Worked with Marketing Department to target a new customer base and create an Integrated Marketing Campaign• Performed analysis and market research to create a comprehensive marketing strategy• Revamped and developed owned, earned, and paid media efforts along with a proposed implementation schedule

Wilton, Ct

• Aid the Digital and Direct Marketing team on multiple projects with Search Marketing Analytics • Perform Search Engine Optimization • Create and collaborate on content of new email rollout• Analyze website content and search engine results via Moz and Google AdWords• Analyze SERPs, CTR's, PA's, DA's, page traffic and volume • Create metadata for landing pages on new website• Manage multiple projects at once, attend and contribute to each projects related meetings• Analyze, edit, and create content to drive traffic to website pages and increase profit • Lead a team to develop new products and marketing strategy for final presentation

Bachelor Of Business Administration - Bba, Marketing, Senior

Activities and Societies: Varsity Women's Lacrosse Team, Smart Woman Securities

Smart Woman Securities Associate Member

September 2016- Present • Advocate for female students to learn about and engage in the field of Finance • Discuss and learn about real.