Elona Cela Email & Phone Number

- Led team of analysts to extract large datasets and KPIs that were reviewed and analyzed in Excel to pull business intelligence, identify actionable recommendations, and develop business and product strategies for clients.- Improved 3 report templates and reconfigured data collection process on dashboards.- Manage 5 different client dashboard accounts and maintain data-tracking with Brandwatch and iSuite.- Produce client reputation and media management reports on a daily, monthly, and quarterly cadence that details KPIs for measuring digital impact and social media analytics.- Responsible for feeding and automating valuable business insights to dashboards and models with Brandwatch and BigQuery.- Target Boolean strings, utilize machine learning, and ETL process to create data models and dashboards within Power BI that identify, forecast, and interpret consumer insights trends in complex data sets.- Produce engaging data storytelling dashboards and reports in Power BI to illustrate key engagement indicators and valuable trends to internal and external stakeholders.

Whitewater, Wisconsin, United States

- Conduct and develop economic impact models and market analysis reports using tools Excel, Qualtrics, SQL, Stata, Google Analytics, and Tableau.- Maintain and oversee an economic research team of 10 people in a B2B and B2C environment.- Facilitated a 30% decrease in deliverable turn-around time, increasing time efficiency in reports.- Create and present formal reports on in-depth economic analysis, competitive analysis, insights, and trends to business development teams and stakeholders.- Collaborated cross-functional with teams such as IT, Digital Marketing, and Sales.- Managed creation, distribution, and success of quantitative research surveys.

Whitewater, Wisconsin, United States

- Conduct B2C research through detailed interviews, consumer concept testing, surveys, and segmentation analysis.- Create and develop template and work process for Technology Viability Assessments.- Efficiently operate research tools such as Qualtrics, Sogolytics, SurveyMonkey, Power BI, SQL, Microsoft Excel, and Google platforms.- Report competitive landscape, industry analysis, market insights and trends, and consumer personas.- Extract insights from data to provide strategic recommendations, enabling informed decision making.

Whitewater, Wi

Greendale, Wi