Elon Maleki Email & Phone Number

Tehran, Tehran Province, Iran

TAPSI is a leading Iranian company with a diverse portfolio of products, serving over 23 million users with services like ride-hailing, courier services, food delivery, and more. I joined as a Product Lead in the New Business Growth team, focusing on fintech initiatives.Key Achievements:Developed and enhanced a digital exchange platform (TAP-EX):Transitioned the platform from a peer-to-peer (P2P) model to an over-the-counter (OTC) model, simplifying user experience by automating price suggestions, resulting in a 35% increase in conversion rates from the listing page to the trading page.Introduced a profit/loss calculation feature based on real-time asset values in local currency (IRR), leading to a 25% increase in user retention.Launched TAPSI Financial Platform (TAPSI-Fi):Designed a financial management platform enabling users to protect their asset value against high inflation (46%) through simple, 24/7 investments in fixed-income funds, gold funds, and cryptocurrency.Created a comprehensive roadmap for developing the Minimum Viable Product (MVP) and outlined growth plans, including introducing additional financial markets, features like purchase cards, and loan offerings based on user investments.MVP Development and Market Launch:Led a cross-functional team of developers and designers to deliver the MVP within four months, making it available in TAPSI’s super app.Collaborated with new business partners to enable direct stock purchases from the Tehran Stock Exchange.Market Penetration and Growth:Designed and executed a go-to-market plan with a gradual user access strategy.Achieved higher-than-expected conversion rates of TAPSI users accessing TAPSI-Fin.Maintained stable AUM (Assets Under Management) metrics three months post-launch, with an average monthly growth rate of 45%.

Karnameh is on a mission to change the way consumers buy/sell a used car in Iran.Key Achievements:Dispatch product design and optimization:Designed, implemented, and developed a two-layer Dispatch product for service delivery.Collaborated with the operations and business development teams to shift the business model from fixed monthly payments for vehicle inspectors to a pay-per-visit model, reducing fixed costs by 15% and significantly improving the burn rate metric.Developed an inspector mobile application and a Dispatch proposal service, achieving:An 80% reduction in operational costs for the Dispatch team.A 1.5x increase in the inspection team’s daily capacity without compromising service quality.Introduced a backup service ("Force Dispatch") to support the main dispatch service.Pricing model enhancement:Redesigned pricing packages by segmenting the vehicle inspection service into three core offerings: car pricing, bodywork inspection, and technical inspection.Customer experience improvement for car buying and selling:Led the product and design teams to optimize customer experience in vehicle purchasing.Redesigned the car-buying service process to a personalized experience for users through a network of car purchase assistants tailored to user budget and requirements.

Key Achievements:Optimized the custom car sales process:Redesigned the custom car sales workflow, reducing operational costs by 20% and shortening the average time from initial request registration to operational sales launch from 3 days to 1.5 days.Developed and iteratively improved a car recommendation model based on user preferences to promote the car leasing service, enhancing the user journey.

As a Product Manager at Azki, the largest insurance service aggregator in Iran, I was responsible for maintaining and developing five non-automotive insurance products, including life insurance, fire insurance, travel insurance, professional liability insurance for doctors, and supplementary health insurance. These products accounted for 20-25% of the company's overall sales portfolio.Responsibilities:Developed and delivered product roadmaps, ensuring alignment with customer needs and organizational goals.Optimized sales processes and reduced operational costs through data analysis and redesign of products and processes.Achievements:Increased conversion rates and improved user experience: Enhanced the insurance comparison page and product listings, resulting in a 15% increase in conversion rates and an 8% reduction in pre-purchase calls to the call center.Optimized travel insurance sales process: Redesigned the sales funnel based on a new service delivery model using APIs, which led to a 35% reduction in operational costs and a 25% increase in conversion rates.Redesigned fire and earthquake insurance products: Created new packages based on user purchasing data, achieving a 90% reduction in operational costs and a 50% increase in policy issuance.Streamlined supplementary health insurance processes: Focused on reducing human resources and improving efficiency, which resulted in a 60% decrease in the human resources needed for policy issuance operations.Developed a new value proposition: Created a strategy for in-person sales and expanded local branches to provide services to customers in various cities.

RMI is a company based in Louisville, USA, that provides solutions for companies with a high diversity of products, focusing on product information management (PIM), inventory management, and e-commerce sales. I worked remotely as a Product Manager for their Iran branch, responsible for maintaining and developing the PIM product.Responsibilities:Led the development and enhancement of the PIM product, focusing on user experience improvements and new feature implementations.Collaborated with cross-functional teams to identify customer pain points and design effective solutions to address them.Achievements:Improved search functionality: Identified a user issue with searching by color and developed a color-based search feature for catalog pages, resulting in a 15% increase in conversion rates on search pages.Developed a new print catalog product: Led the development of a new print catalog product for customers who wanted physical catalogs, from benchmarking and roadmap creation to launching the MVP version.Optimized the data import interface: Redesigned the user interface for the data import stage, reducing the average time users spent on data entry by 5 minutes (a 25% decrease).Launched a new sales channel: Successfully launched the new print catalog product, which reduced customer catalog creation costs by 45-50% and became a new sales channel for the company, leading to repeat sales from 15% of customers by the second month after launch.

Tehra

Tehran Province, Iran

Tehran Province, Iran

Tehran Province, Iran

Tehran Province, Iran

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Computer Software Engineering

Associate'S Degree, Computer Science

Diploma, Computer Science