Elon Tan Email & Phone Number

Singapore

Singapore

Lead a high-performing team of 4-5 local and international employees, fostering a culture of excellence and ensuring high-quality output.Build and manage key client accounts (Maybank, GIC, NVPC, GOPIZZA, Under Armour) across local and regional markets to deliver 56% of company's overall media revenue.Educate clients on paid media and measurement opportunities and provide guidance on KPI refinement.Uncover emerging opportunities for clients using platform and consumer behaviour… Show more Lead a high-performing team of 4-5 local and international employees, fostering a culture of excellence and ensuring high-quality output.Build and manage key client accounts (Maybank, GIC, NVPC, GOPIZZA, Under Armour) across local and regional markets to deliver 56% of company's overall media revenue.Educate clients on paid media and measurement opportunities and provide guidance on KPI refinement.Uncover emerging opportunities for clients using platform and consumer behaviour insights to improve efficiency by over 50% and increase ROI by 30%.Lead cross-function collaborations with Creative and Strategy teams to ensure consistent, aligned, and fully integrated outputs to clients. Streamline business operations by co-developing efficient media and finance processes with internal stakeholders. Show less

Sydney, Australia

Transferred to Carat AU office as part of EDB's Global Future Leaders programme to manage the Big W brand within the Woolworths Group.Led client account delivering plans to achieve client objectives and KPIs.Supported Senior Management to ensure that teammates maintained a high level of service and results.Developed and implemented best practice processes to increase efficiencies and effectiveness across teams.

Singapore

Main point of contact for the Burberry account. Successfully assisted in new business pitches to acquire new clients (NLB, FWD, Haw Par).Managed a team of 2 to 3 and ensured achievements of individual growth targets.Supported Account Director to ensure team alignment on client and agency priorities.

Effectively ran day to day media planning and buying on key accounts (Singapore Navy, Richemont, IG Markets).Built and developed media owner relationships to drive market leading planning for clients.Used understanding of commercial opportunities and trading focusses to ensure guidance of investment towards the most appropriate partners.

Maybank Tower

Going back for repeated stints after being an intern for 20 weeks, allowed me to learn more about marketing and the financial industry. Constantly having to coordinate and execute campaigns taught me about managing vendors and agencies as well as time management.

Bachelor Of Business (Marketing), Marketing

Diploma In Mass Communications, Marketing And Advertising