Ezequiel Lopez Alcala Email & Phone Number

Argentina And Latam

Responsible for the company. Provision of strategic and business advice for development and launching of our clients’ new businesses.Comprehensive advice in development of Value Added Services (games, apps, trivias, etc.), portals, improvements in collection mechanisms, VAS E2E platforms and solutions.Design and optimization of web and mobile online campaigns.Development of new markets, business plans and trends.

Responsible for the Innovation and VAS area, with 35 subordinates.My mission was to strengthen the Value Added business by developing a comprehensive VAS strategy intended to position and keep the company in the forefront of innovation in the cell telecommunications industry.Improvement of all company VAS by reducing costs and increasing profitability, achieving a x15 business revenue increase.

Responsible for the Contents and Entertainment department, with 9 subordinates.My mission was to strengthen the contents and entertainment business by increasing the area’s income, developing a strong business relationship with content suppliers and positioning and keeping the company in the forefront of mobile contents vis-à-vis its competitors.Management of the business relationship with content suppliers (Buongiorno, TimeWe, Zed, Upstream, Clarín, Moviclips, Disney, Sony Music, Universal Music, Warner Music, EMI Muisic, Magenta Discos, PopArt, Turner, etc.) ensuring the development and implementation of new content and interactivity businesses through mobile phones.Negotiation and implementation of the business deal with the FIFA World Cup South Africa 2014.Launching of exclusive brand content promotions, integrators and aggregators for competitive differentiation purposes.

International Marketing Professor - Business Economy Degree.

Responsible for the marketing and product department and for creation, development and implementation of marketing, press and communication strategies and company products.Drafting and implementation of the Annual Marketing, Communication and Media Plan.Development of a new marketing and communication strategy, assigning resources to brand development and raising by 20% the editorial presence in major country media 15% budget reduction by defining and negotiating Ertach’s participation in major market events of the year through trade arrangements.Responsible for generation and implementation of radio, newspaper and magazine campaigns and for co-marketing actions with strategic partners (Intel, Alvarion, Clarín, Motorola, etc.)Handling of the relationship with: Advertising Agency, Press and Communication Agency, Mass Media.Economic and financial valuation of new businesses.

Responsible for the product department and for creation, development, implementation and promotion of all company products.Improvement of product processes aimed at reducing costs and increasing profitability, achieving a 15% ARPU increase. During my tenure, Ertach became the first company to use WiMAX technology in Latin America.Pricing development to become the awardee of the Data Network of the Province of Buenos Aires, with a 100% increase in billing.Generation of new value added products such as WiFi, Antivirus and AntiSpam, Satellite, Dual WAN and remote Access to VNPs, increasing the company’s billing by 7%.Development and implementation of the whole IP Telephony business (model, provisioning platform, billing and backoffice, rates, etc.).Organization of the first WiFi exhibition in Argentina. Responsible for the definition of the Price Offer and Pricing of all company products.Part of the team that led the trademark change from Millicom to Ertach.

Head of the Corporate business unit, responsible for sales, marketing, management, technology, customer service, budget and profitability.Development of the new business unit “Despegar Corporate” in Argentina with an annual 25% growth during my 3-year tenure.Acquisition of over 100 companies as clients, accounting for an annual 30% billing (PwC, Banco Itaú, Cablevisión, Merrill Lynch, Grupo Accor, among other).Opening of the business unit in Chile, Colombia, Spain and the USA, responsible for defining and developing the business and marketing strategy for each country.Project Manager of the technological development of the online booking system for corporate clients, with training in Dallas, USA.Design and implementation of the Despegar Corporate website.Development of local marketing and communication through alliances to position the brand in the corporate segment.

Executive Mba, Business

Industrial Engineer