Eloy C. Email and Phone Number

Business Consultant for BHY Investments, serving as liaison between the executive team, investors and companies. Also served as marketing consultant to all national and international companies, real estate properties and legal business entities. • Actively involved in legal contracts and partnerships. • Created and Implemented an in-house management and investment software. • Created and formed legal entities for all national and international investments in several markets including medical, technology, rare earth minerals and real state. In countries like Israel, Africa and Australia.

Developed and implemented business and marketing initiatives for clients and brands, such as Applebee’s, GGE, Legacy Entertainment, ArmorAll, Clorox, Orlando Health, Advents Health, Merck Pharmaceuticals, Cox Media Group, Human Health Organization, Goya, Crews and Pesquera law firm, Arias Law along many other brands and companies. Some of the industries served included medical & pharmaceutical, educational organizations, legal, software / technology, convenience stores and consumer goods. • Managed POS marketing, brand activation and omnichannel customer marketing for over 100 brands • Implemented strategic alliances for brand activations in over 50,000 national retail stores.. • Responsible for development and implementation of consumer research initiatives and product launches. • Developed, implemented and analyzed Internet and Social Media marketing campaigns for client’s brands. • Designed and implemented product strategy and packaging design for several clients. • Created strong partnerships with international factories that led to the implementation of an office in China. • Rise High, NY (STEM Program) - Designed, implemented and managed the educational online platform. • Colegio Capitan Correa, PR (K-12 Private School) - Designed, implemented and managed the online platform. • Pan American Medical Association (Medical association) Served as marketing consultant to implement marketing strategies including digital initiatives, including marketing pieces for Orlando Health and Advent Health. • WFTV Orlando (ABC) | MegaTV - Executive Internet Marketing and Social Media consultant. • BUILDERALL - (Marketing Director) Consultant for company’s Internet launch in the USA and Latin America. • Accent Marketing / Verus Intl. - Executive Consultant for company’s national brand activations and marketing initiatives for retail stores. • Many Worlds Token (crypto currency). - Executive Marketing Consultant for an innovative crypto currency company.

In charge of development for creative concepts. Coordinated and executed production activities for multiple film and television projects. In charge of managing production budgets, resources and personnel, technology structure, web marketing, design, marketing campaigns and strategic alliances.• Key role in all creative decisions and the development of the company’s expansion into motion picture production.• Handled the tasks of selecting cast, creative team and approval of the shooting schedule, locations and budget.• Coordinated with crew and director in preparing first cut for the network or other financiers to the final cut.• Responsible for monitoring and supervising production operations on marketing and distribution of projects.• Performed responsibilities of reviewing and editing scripts and stories and perform approval/rejection of story lines.• Handled the tasks of planning and organizing publicity and promotional campaigns• Performed responsibilities of monitoring budgets and act as a liaison with the network and financial backers.• Negotiated and implemented business partnerships, alliances and legal contracts including projects in partnership with internationally acclaimed writer Ray Bradbury.

Developed and produced all promotional events and marketing initiatives, including trade shows and conventions, promotional executions and management of all company multimedia assets. In charge of new business development and the implementation of new programs, sales initiatives and client services in the United States, Canada, Europe and Latin America.• Sales and Marketing efforts contributed to a revenue increase of over 37% in 18 months.• Reduced marketing expenses by creating an in-house art department to develop media and print elements.• Successfully led company to expand international presence thru trade shows, conventions and dog shows.• Developed the marketing strategy to deliver online promotional services both to B2B, and B2C markets.• Led and manage the implementation of the company’s online registration and business management system.• Strategically implemented Alliances and Partnerships with companies, retailers and national media networks.• Actively involved in national community efforts to lobby on current industry legislations at state and federal levels.• Created partnerships and alliances to launch a line of licensed pet toys, food and other pet related items.

Led and implemented all promotional campaigns and media tours for label artists. In charge of media support, press releases, special articles, press junkets, events and logistics coordination.• In charge of company media and global relationships and strategic alliances.• Designed and implemented in-store promotional initiatives.• Developed marketing plans for Puerto Rico market.• Improved media relations for the Puerto Rico market and implemented record events for artists presentations.• Created and implemented the company first social media and digital marketing strategy for the Hispanic market.• Actively involved in the implementation of the Hispanic digital music platform.

In charge of marketing management, planning, development and launch of the dairy and beverage brands for the largest beverage and dairy company in Puerto Rico and Peru. Also responsible of product development, packaging and graphics design supervision, sales forecasts, multi-million dollar budget management, marketing plans, market analysis, sales incentive programs, advertising campaigns, promotional events and strategic alliances.• Created new business relations with local and international suppliers as a key strategy to improve product P&L, byreducing manufacturing costs.• Implemented new packaging design using new technologies to create a more modern look, supervised art work and packaging design.• Increased sales of the beverage segment by 9% and increase sales of the dairy segment by 13%.• Strategically created partnership and alliances to launch several private/white label brands, including Walmartbrands. This implementation generated an important source of sales for the company.• Changed the image and packaging of all company brands.• Managed multi-million dollar marketing campaigns for all company brands.• Implemented several sales initiatives for a sales force of over 900 team members.• Initiated a fundraising campaign to raise money for Susan G. Komen.• Negotiated several cross promotions and sales initiatives to incentivize sales with brands like Nesquik and Nabisco.• Led and managed several community events and point of sale promotions.• Managed the refrigerated product portfolio for Ocean Spray and Nesquik.

Developed and produced multiple promotional events and marketing solutions including recruiting, training and management of all promotional personnel.Also in charge of client service, multimillion dollar budget management, art supervision, presenting and creating promotional and advertising projects.Handled major clients such as: Colgate-Palmolive, Quaker, Kraft, Coty, Schering Plough, Clairol, Nestlé, DIRECTV, Pepsi, Equal and Motorola.• Colgate-Palmolive (1999-2002) - Implemented “Colgate Realiza Tus Sueños” the biggest promotional campaign in Puerto Rico.• Ensured client’s brand was proactively evaluating and responding to market trends.• Led over 100 promotional staff members in aggressive in-store sales initiatives.• Active participation on creative process and development for Puerto Rico market campaigns.