1. Campaign Development and Implementation: Spearheaded the creation and management of personalized digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn, and Instagram. This resulted in a 20% increase in client engagement across all channels.2. Content Strategy and Creation: Developed comprehensive content marketing strategies in collaboration with content creators, delivering engaging materials that enhanced brand identity. This effort contributed to a 15% boost in brand visibility and recognition for small businesses.3. SEO Optimization: Conducted thorough keyword research and implemented on-page and off-page SEO strategies, improved website rankings, leading to increased organic traffic and contributing to a 12% rise in lead conversion rates.4. Social Media Management: Planned and executed effective social media strategies that significantly increased brand awareness and engagement, helping clients connect more meaningfully with their audiences.5. Email Marketing: By creating automated email campaigns using tools like Mailchimp and HubSpot, improved customer retention rates and engagement, further driving a 25% increase in client retention.6. Analytics and Reporting: Utilized tools such as Google Analytics, SEMrush, and HubSpot to meticulously track campaign performance and ROI. The data-driven approach enabled the identification of areas for improvement and optimization of marketing efforts.7. Paid Advertising Management: Oversaw PPC campaigns on Google Ads and social platforms, focusing on performance optimization. This led to a 30% reduction in cost-per-click (CPC) while achieving a substantial 10% increase in return on ad spend (ROAS).8. Collaborative Team Efforts: Worked closely with cross-functional teams—including content creators, designers, sales, and product teams—to ensure our digital marketing initiatives aligned with overall business goals, fostering a unified approach to client success.

As a Rainbow Resilience Team Captain for the Vancouver Pride, I assisted in organizing and operationalizing the pride parade and festival. My role involved leading volunteers, coordinating event logistics, and ensuring a safe and inclusive environment for all participants. In 2024, Vancouver first hosted Canada Pride, promoting national and global LGBTQIA2S+ rights. The parade saw participation from tech companies like Microsoft, SAP, and Electronic Arts under the "Tech Loves Pride" initiative, emphasizing inclusivity and solidarity.

1. Purchase conversed 20% of customer who entered the store.2. Increased the customer database by 90% with email to loyalty Frank Rewards program.

1. Revamped Deville Hotels' Website: Spearheaded a complete overhaul of the Deville Hotels website, modernizing the design and enhancing the user experience. This resulted in a 25% increase in user engagement and an 5% boost in online bookings.2. Enhanced Deville Blog: Transformed the Deville blog by introducing fresh editorial content, including destination guides, itineraries, and travel tips, which drove a 30% surge in organic traffic and reinforced the brand’s authority in the hospitality industry.3. CRM Implementation & Lead Conversion: Successfully integrated a comprehensive CRM system, aligning inbound marketing, lead generation, and automated processes, which improved lead conversion rates by 20%.4. Social Media Growth & Engagement: Developed and executed a comprehensive social media strategy, expanding Deville's presence across platforms such as Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn, Spotify, Glassdoor, Tripadvisor. Achieved a 20% growth in followers within one year by implementing a consistent content calendar, scheduling posts strategically, and creating engaging, branded content. Additionally, fostered customer loyalty through targeted email newsletters and interactive social media campaigns designed to build a strong community and increase engagement.5. Exceptional Complaint Resolution: Achieved an impressive 95% resolution rate for customer complaints, significantly boosting overall satisfaction.6. Online Reputation Management: Maintained an outstanding online reputation with over 99% response rates to reviews, keeping the brand’s image positive and customer interactions top-tier.7. Collaborative Marketing Success: Led cross-functional teams in harmonizing marketing efforts, contributing to a 10% increase in brand visibility and strengthening Deville's competitive position in the hospitality market.

1. Elevated Customer Experience through CRM Strategies: Led project management/strategy execution within the CRM team, improving customer satisfaction by 20% and boosting loyalty.2. Guest Service (GS) Leadership: Provided support to GS teams (both remotely and on-site), leading to a 15% rise in efficiency and faster response times.3. Internal Quality Audits: Focusing on processes, procedures, and norms in GS, resulting in a 10% increase in adherence to standards.4. Deville Starclub Loyalty Program Optimization: Managed with VOILA Hotel Rewards. Regular ambassador training contributed to a 25% rise in enrollments and a 15% increase in repeat bookings.5. Pet-Friendly Initiative Launch: Researched, launched, and operationalized the concept, leading to a 12% increase in bookings from pet owners and improved guest satisfaction.6. Customer Service Training Programs: Developed training for complaint management and resolution strategies, reducing resolution time by 30% and achieving a 95% customer satisfaction rate.7. Revamped Opinion Management & Review System: a) Redesigned the post-stay survey and created an in-stay survey, boosting completion rates by 40%. b) Implemented a new online review platform, improving response times by 25%. c) Managed review responses with a consistent brand tone, leading to a 20% rise in positive reviews.8. Target Audience Insights: Conducted surveys (online and in-person), facilitating focus groups and brainstorming sessions, contributing to a 15% boost in product innovation and guest satisfaction.9. Digital Customer Service Management: a) Managed service across Facebook, Instagram, Twitter, Messenger, and Google My Business, driving a 20% increase in social engagement and faster inquiry resolution. b) Leveraged platforms like Revinate, Seekr, and Hiplatform to enhance response efficiency by 25%.10. New Hotels: Hiring and training task force coordinators, ensuring 100% on-time project completion.

As the Hospitality Supervisor, responsibility was held for overseeing the Guest Service, Front Desk, and Concierge teams, comprising more than 18 employees who worked in 3 shifts, maintaining a 24-hour hotel operation.Emphasis was placed on the selection and continuous qualification of training for team development. Additionally, employees were nurtured to ensure they welcomed guests with a focus on fostering business relationships with potential clients, ultimately resulting in increased sales.The supervision of hotel operations occurred during the absence of the General Management due to travel or vacation.Participation was also had as a member of the "Task Force" team at Hotels Deville Rayon (Curitiba) and Deville Salvador (Bahia). Notably, the implementation of Guest Service departments was carried out in two hotels (Deville Curitiba and Deville Salvador), with ongoing training for the implementation of the Guest Service at Deville Rayon.

I headed the implementation of the Guest Service sector at Hotel Deville in Curitiba. I was responsible for the team selection, and onboarding training, who worked in 3 shifts, during 24 hours.The departament's goal was to manage and care guests, through phone calls, by "just one dial" concept: guests dial 9 and ask for everything they needed, just in one contact: food, car in the garage, laundry demands, floor services, tourist information, restaurant bookings.

I was the front desk leader for the evening shift (3:00 pm to 11:00 pm), and responded for all the department demands, such as: phone calls (reservations, events, transfers, internal and external calls), check-in, check-out, customer support, closing of cash, and so on.

Initially worked as Receptionist for the front desk. Promoted to Team Leader a year later, reporting directly to the front desk manager.As team leader I was responsible for managing the shift schedule, meeting the check-ins and check-outs demands, attending to bookings, managing event demands, managing room inventory in online platforms. In addition, I trained new employees and interns.

In my first experience in hospitality, I started like bellboy welcoming guests, supporting them with their luggage and cars.After 1 year in this position, I was promoted to Front Desk Assistant, to support receptionists, After another 1 year, I was promoted to front desk receptionist when I was responsible for the shift that I worked on, and for training new employees.

During the university, my first professional experience was at the tourism office in Balneário Camboriú city, working at the tourist information office, involving tourist service and support, in person and over by the phone, research in loco or in the city/beach, in addition to registration of groups entering the city, for control and statistics.