Matthew Scott Email & Phone Number

California, United States

Helping founders and founders-to-be with their next big thing. Focused on positioning, brand behavior and launch strategy.

Brooklyn, New York, US

• I lead strategic initiatives that bring cultural relevance and brand storytelling to life.
• Led campaign strategy for iconic brands like Beats by Dre, achieving 190% growth in impressions and 2.8M social engagements—a record-breaking success without paid media.
• Created strategic playbooks to ensure seamless communication across teams, enabling campaigns to resonate with diverse audiences.
• Focused on blending creativity and strategy to deliver campaigns that spark cultural conversations and drive results.

San Francisco, CA, US

• At Airbnb, I shaped how we engaged hosts and guests, leading transformative product launches that redefined trust and quality.
• Launched Airbnb Plus and the Enhanced Cleaning Protocol, achieving 92% global adoption in six months while building user trust and compliance through thoughtful educational campaigns.
• Led the launch of the Host Landing Page, creating a global front door for hosting that improved conversion, retention, and listing quality.
• Crafted lifecycle marketing strategies that kept hosts engaged and informed throughout their journey.
• Collaborated with cross-functional teams to align messaging, improve user experiences, and drive adoption.

San Francisco, CA, US

I was brought on to help bring the creative teams and product teams closer together, by designing content ecosystems, defining a holistic strategy to engage the Airbnb community and unlock the creativity of our hosts and guests. My mission was to change the way the brand goes to market and inspire creative excellence.

San Francisco, CA, US

• I brought new life to THX’s legacy, connecting with both technical and non-technical audiences.
• Reinvigorated B2B partnerships in the consumer electronics and cinema sectors through strategic marketing initiatives.
• Managed communications during THX’s acquisition, ensuring clear and consistent messaging for stakeholders.
• Led A\V product launches with targeted campaigns that blended technical depth with audience accessibility.

San Francisco, CA, US

Worked on a few clients including Dignity Health, Columbus Meats and Citrix trying to find interesting insights and opportunities for the brands to maximize their activities in the market.

San Francisco, CA, US

• At West, I helped define brands and launch products for some of Silicon Valley's most disruptive companies.
• Spearheaded multiple successful product launches for leading startups like Jawbone by developing comprehensive brand and campaign strategies and executing targeted marketing playbooks.
• Partnered with startups like Impossible Foods, Munchery, Anki, and others to create audience-focused brand identities and go-to-market strategies.
• Delivered campaigns that transformed complex technologies into relatable, compelling narratives for diverse audiences.
• Designed playbooks and frameworks that positioned startups for long-term success in competitive markets.

New York, NY, US

• Led strategic brand planning for SearsStyle and Firefox, developing comprehensive branding strategies, leveraging cross-functional collaboration and data analytics.
• Pioneered the Institute of Play and The Barbarian Group re-brands. Secured winning pitches for high-profile Virgin and Google projects, demonstrating exceptional ability in crafting compelling narratives and strategic.

San Francisco, CA, US

I taught an elective Digital Strategy course at the Academy of Art University in the San Francisco Bay Area. The course focused on guiding students towards understanding and excelling in the digital space through collaborative and conversational teaching methods.

London, GB

• Led the development and launch of a new line of football boots for Adidas, culminating in a successful 2012 Olympics debut, by conducting in-depth market research and cross-functional collaboration, reenergizing.
• Contributed to the formulation and execution of global sponsorship strategies for Heineken during The Champion's League, leveraging strategic partnerships and targeted marketing initiatives to bolster Heineken's global.

US

• Beyond my studio artist role, I also played a role in art direction, brainstorming, strategic organisational structuring, and client relationships
• Bridged the gap between the strategic focus of the clients and the creative energies of the art director and designers
• Responsible for all project management within the design department CLIENTS: Nutrisoda (PepsiAmerica), ValleyDental, Mid/High-end local Real Estate

• My position touched on nearly every aspect of Kilter's work, from keylining art to retouching files to solving problems that may stand in the way of delivering our work.
• Act as a key liaison between Kilter's creative team, clients and vendors
• Manage the production pipeline & processes plus handle press checks CLIENTS: mark. by Avon, Hatworld/Lids, Nike, adidas, Kangol, Reebok, NewEra, russell+hazel, Target, Boots UK, M.O. Inc, Minnesota Timberwolves NBA.

Mba, International Business

Ba, Communication Studies

Continuing Studies Programme, Graphic Design

Diploma, Math, Physics, Technical Drawing, Art, Spanish