Matthew Scott Email and Phone Number
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I’m a marketer at heart, driven by a love for launching products, defining brands, and creating meaningful connections between people and technology. Over the past 15+ years, I’ve honed my craft at the intersection of culture, design, and storytelling, helping companies—from disruptive startups to global giants—engage their audiences and build lasting trust.What fuels me is the thrill of making the complex simple. Whether launching a global initiative like Airbnb’s Enhanced Cleaning Protocol (with a 92% adoption rate in six months) or shaping the go-to-market strategy for Impossible Foods, I thrive on creating strategies that not only resonate but also deliver results.Beyond marketing, I’m endlessly curious about the tools and platforms that shape our lives. From online communities to emerging AI technologies, I’m constantly exploring how we interact, communicate, and discover. I believe in the power of intentional design and thoughtful communication to empower users and inspire loyalty.Above all, I’m here to help brands find their voice, tell their story, and connect deeply with the people they serve. Let’s build something incredible together.
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Product Marketing ManagerDescriptCalifornia, United States
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Marketing ConsultantSelf-Employed Jul 2024 - PresentHelping founders and founders-to-be with their next big thing. Focused on positioning, brand behavior and launch strategy.
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Group Strategy DirectorTranslation Sep 2022 - Sep 2024Brooklyn, New York, UsI lead strategic initiatives that bring cultural relevance and brand storytelling to life.• Led campaign strategy for iconic brands like Beats by Dre, achieving 190% growth in impressions and 2.8M social engagements—a record-breaking success without paid media.• Created strategic playbooks to ensure seamless communication across teams, enabling campaigns to resonate with diverse audiences.• Focused on blending creativity and strategy to deliver campaigns that spark cultural conversations and drive results. -
Product Marketing LeadAirbnb Jan 2019 - Sep 2022San Francisco, Ca, UsAt Airbnb, I shaped how we engaged hosts and guests, leading transformative product launches that redefined trust and quality.• Launched Airbnb Plus and the Enhanced Cleaning Protocol, achieving 92% global adoption in six months while building user trust and compliance through thoughtful educational campaigns.• Led the launch of the Host Landing Page, creating a global front door for hosting that improved conversion, retention, and listing quality.• Crafted lifecycle marketing strategies that kept hosts engaged and informed throughout their journey.• Collaborated with cross-functional teams to align messaging, improve user experiences, and drive adoption. -
Senior Brand Strategy ManagerAirbnb Mar 2017 - Jan 2019San Francisco, Ca, UsI was brought on to help bring the creative teams and product teams closer together, by designing content ecosystems, defining a holistic strategy to engage the Airbnb community and unlock the creativity of our hosts and guests. My mission was to change the way the brand goes to market and inspire creative excellence.
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Head Of MarketingThx Ltd. Apr 2016 - Mar 2017San Francisco, Ca, UsI brought new life to THX’s legacy, connecting with both technical and non-technical audiences.• Reinvigorated B2B partnerships in the consumer electronics and cinema sectors through strategic marketing initiatives.• Managed communications during THX’s acquisition, ensuring clear and consistent messaging for stakeholders.• Led A\V product launches with targeted campaigns that blended technical depth with audience accessibility. -
Freelance Strategy DirectorEleven, Inc. Feb 2016 - Apr 2016San Francisco, Ca, UsWorked on a few clients including Dignity Health, Columbus Meats and Citrix trying to find interesting insights and opportunities for the brands to maximize their activities in the market. -
Creative StrategistWest | Sf + Ny Feb 2013 - Jan 2016San Francisco, Ca, UsAt West, I helped define brands and launch products for some of Silicon Valley's most disruptive companies.• Spearheaded multiple successful product launches for leading startups like Jawbone by developing comprehensive brand and campaign strategies and executing targeted marketing playbooks.• Partnered with startups like Impossible Foods, Munchery, Anki, and others to create audience-focused brand identities and go-to-market strategies.• Delivered campaigns that transformed complex technologies into relatable, compelling narratives for diverse audiences.• Designed playbooks and frameworks that positioned startups for long-term success in competitive markets. -
Creative StrategistThe Barbarian Group Dec 2010 - Feb 2013New York, Ny, Us• Led strategic brand planning for SearsStyle and Firefox, developing comprehensive branding strategies, leveraging cross-functional collaboration and data analytics.• Pioneered the Institute of Play and The Barbarian Group re-brands. Secured winning pitches for high-profile Virgin and Google projects, demonstrating exceptional ability in crafting compelling narratives and strategic marketing proposals that resonate with diverse audiences. -
InstructorAcademy Of Art University Sep 2011 - Dec 2012San Francisco, Ca, UsI taught an elective Digital Strategy course at the Academy of Art University in the San Francisco Bay Area. The course focused on guiding students towards understanding and excelling in the digital space through collaborative and conversational teaching methods. -
Brand StrategistNaked Communications Europe Sep 2008 - Dec 2010London, Gb• Led the development and launch of a new line of football boots for Adidas, culminating in a successful 2012 Olympics debut, by conducting in-depth market research and cross-functional collaboration, reenergizing Adidas's market presence in the sports category.• Contributed to the formulation and execution of global sponsorship strategies for Heineken during The Champion's League, leveraging strategic partnerships and targeted marketing initiatives to bolster Heineken's global brand visibility and engagement. -
Production ArtistGreer & Associates Jul 2006 - Aug 2007Us• Beyond my studio artist role, I also played a role in art direction, brainstorming, strategic organisational structuring, and client relationships • Bridged the gap between the strategic focus of the clients and the creative energies of the art director and designers • Responsible for all project management within the design department CLIENTS: Nutrisoda (PepsiAmerica), ValleyDental, Mid/High-end local Real Estate -
Photographer & Production ArtistRussell+Hazel 2002 - 2007
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Production DesignerKilter Oct 2002 - Jun 2006• My position touched on nearly every aspect of Kilter's work, from keylining art to retouching files to solving problems that may stand in the way of delivering our work. • Act as a key liaison between Kilter's creative team, clients and vendors • Manage the production pipeline & processes plus handle press checks CLIENTS: mark. by Avon, Hatworld/Lids, Nike, adidas, Kangol, Reebok, NewEra, russell+hazel, Target, Boots UK, M.O. Inc, Minnesota Timberwolves NBA Basketball team
Matthew Scott Skills
Matthew Scott Education Details
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Tias School For Business And SocietyInternational Business -
Macalester CollegeCommunication Studies
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Minneapolis College Of Art And DesignGraphic Design
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High SchoolSpanish
Frequently Asked Questions about Matthew Scott
What company does Matthew Scott work for?
Matthew Scott works for Descript
What is Matthew Scott's role at the current company?
Matthew Scott's current role is Product Marketing Manager.
What is Matthew Scott's email address?
Matthew Scott's email address is ms****@****thx.com
What is Matthew Scott's direct phone number?
Matthew Scott's direct phone number is +165135*****
What schools did Matthew Scott attend?
Matthew Scott attended Tias School For Business And Society, Macalester College, Minneapolis College Of Art And Design, High School.
What skills is Matthew Scott known for?
Matthew Scott has skills like Digital Strategy, User Experience, Strategy, Creative Strategy, Advertising, Social Media, Brand Development, Brand Management, Integrated Marketing, Strategic Planning, Digital Marketing, Marketing Strategy.
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