Ellen Rutledge Silver Email & Phone Number

Washington DC-Baltimore Area

Establishing an integrated communications strategy from the ground up for effective outreach and education to various audiences

Washington, District Of Columbia, United States

- Managed three-person communications team to design and implement the organization’s communications strategy for effective marketing, education, and advocacy- Implemented cross-departmental communications strategy, adapting messaging and content for various audiences via website, social media, blog, speaking engagements, and email marketing- Launched.

Washington D.C. Metro Area

- Led website overhaul and redesign, including managing external vendors and internal processes to create a responsive website and cohesive content that re-imagined the Alliance’s brand - Managed the Alliance’s blog by curating an editorial calendar, drafting and editing posts, and posting 1-3 blogs per week - Grew the Alliance’s audience on multiple.

- Gathered, wrote, and edited content for various channels, including press releases, blogs, and fundraising emails- Developed and maintained an editorial calendar for online content, including social media and website- Engaged audiences through multiple social media channels such as Facebook, Twitter, Instagram, and LinkedIn - Developed relationships with.

Washington D.C. Metro Area

- Developed and maintained a comprehensive digital media strategy- Used multiple social media channels such as Facebook, Twitter, Instagram, and LinkedIn to engage targeted AILA audiences daily, including more than 21,000 Facebook fans and 19,000 Twitter followers, to effectively promote AILA messaging and events and maintain AILA's role as a thought.

- Engaged more than 30,000 social media followers daily to effectively promote AILA, growing the Facebook audience by 116%, the Twitter audience by 146% and the YouTube audience by 180%- Managed AILA's YouTube channel by developing, producing and editing more than 200 weekly videos- Proposed and developed a plan and created targeted paid social media.

Washington D.C. Metro Area

- Drafted and edited press releases and media advisories- Maintained media lists and sent press releases and media advisories to targeted reporters via Cision- Updated and maintained the press portal of the website using CMS- Developed weekly in-depth media reports to share with Management Committee and member firms- Created and managed the communication.

Washington, DC

- Drafted and edited various thought leadership pieces, including press releases, commentary and APCOForum blogs- Built relationships with and pitched story ideas to key trade reporters- Developed strategic plan to grow and engage followers on social media channels, which grew by 50% - Authored quarterly marketing reports that analyzed the marketing team’s.

Washington D.C. Metro Area

- Drafted press releases and tweets for APCO’s public relations events and developed biographies of high-level employees used by media and posted online- Developed monthly reports, monitored APCO’s online impact, and drafted quarterly marketing reports- Composed and edited blog posts for APCO’s blog and edited posts viewed by more than 1,000 visitors.

- Drafted bi-weekly internal publication on Secretary Napolitano and components' events- Organized information from internal and external documents for tracking purposes- Wrote guest bio sheets Secretary Napolitano uses before events and meetings that allow her to have background information and pictures of the people she meets with during those events.

- Gathered and updated fundraising data for major donors using NGP/Van database to in preparation for fundraising events and calls- Reached out to vendors and guests for fundraising events, including high-profile celebrities, attorneys, and elected officials, helping to raise $8.1 million in 2011- Drafted briefings of finance events and meetings for the.

- Reached out to directors and producers of independent shorts with the goal of promoting and selling independent short films as the largest short film network in the world - Gathered and organized finance information for distribution purposes- Researched, gathered, and watched films to determine if they should be signed to the Future Shorts distribution.

Franklin, Indiana/traveling

- Answered and responded to constituent phone calls and emails- Worked with Legislative Assistants and Chief of Staff to research policy initiatives

- Gathered research for fundraising and communication efforts- Drafted communications outreach for press office- Managed administrative duties- Coordinated IDP efforts with Obama's Indiana campaign team to ensure there was communication between the two campaign offices

- Gathered voter and fundraiser data for fundraising events and calls- Organized large campaign fundraiser events for big donors by determining which staff would advance, handling RSVP’s, and creating bio sheets on attendees