Ellen Rutledge Silver Email & Phone Number

Washington Dc-Baltimore Area

Establishing an integrated communications strategy from the ground up for effective outreach and education to various audiences

Washington, District Of Columbia, United States

- Managed three-person communications team to design and implement the organization’s communications strategy for effective marketing, education, and advocacy- Implemented cross-departmental communications strategy, adapting messaging and content for various audiences via website, social media, blog, speaking engagements, and email marketing- Launched policy campaigns, including management of collateral, external stakeholder toolkits, and participation, to garner ongoing policymaker and industry attention- Created cohesive marketing campaigns for major events, garnering sponsors and individual sales- Served as brand manager for the organization, designing collateral, creating and updating guidelines, and editing and approving external-facing materials

Washington D.C. Metro Area

- Led website overhaul and redesign, including managing external vendors and internal processes to create a responsive website and cohesive content that re-imagined the Alliance’s brand - Managed the Alliance’s blog by curating an editorial calendar, drafting and editing posts, and posting 1-3 blogs per week - Grew the Alliance’s audience on multiple social media platforms to more than 80,000- Curated and published weekly newsletter, providing timely, actionable content to key audiences while growing average open and click-through rates by 2%- Expanded the Alliance's advocacy network through mass email, social media, and website through action alerts, with paid social media advertising

- Gathered, wrote, and edited content for various channels, including press releases, blogs, and fundraising emails- Developed and maintained an editorial calendar for online content, including social media and website- Engaged audiences through multiple social media channels such as Facebook, Twitter, Instagram, and LinkedIn - Developed relationships with reporters around the world and pitched unique stories to promote HOPE’s work- Tracked communications platforms through analytics to determine success and strategy- Led content gathering globally, working with employees around the world to develop best practices for messaging and content

Washington D.C. Metro Area

- Developed and maintained a comprehensive digital media strategy- Used multiple social media channels such as Facebook, Twitter, Instagram, and LinkedIn to engage targeted AILA audiences daily, including more than 21,000 Facebook fans and 19,000 Twitter followers, to effectively promote AILA messaging and events and maintain AILA's role as a thought leader on immigration policy- Managed AILA’s audio/video studio and developed, produced, and edited videos and audio recordings that fit into AILA's strategic goals with leading experts in the immigration field- Executed and analyzed targeted paid social media campaigns that increased revenue and engagement- Tracked social media and videos through analytics to gauge success and growth and determine future strategy- Worked with team to develop and edit AILA outreach materials such as blogs and press releases- Coordinated with thought leaders to develop impactful messaging through videos, social media, and blogs- Led in-depth social media trainings for AILA chapters around the country and assisted chapters and members to create strategic social media plans

- Engaged more than 30,000 social media followers daily to effectively promote AILA, growing the Facebook audience by 116%, the Twitter audience by 146% and the YouTube audience by 180%- Managed AILA's YouTube channel by developing, producing and editing more than 200 weekly videos- Proposed and developed a plan and created targeted paid social media campaigns, a new strategy for AILA- Tracked digital media through analytics to gauge success and growth- Edited press releases and blog posts to fit within AILA’s strategic messaging

Washington D.C. Metro Area

- Drafted and edited press releases and media advisories- Maintained media lists and sent press releases and media advisories to targeted reporters via Cision- Updated and maintained the press portal of the website using CMS- Developed weekly in-depth media reports to share with Management Committee and member firms- Created and managed the communication team budget, including invoice processing and accruals- Supported Executive Vice President, Communications and Marketing, with daily schedule and other administrative tasks as needed

Washington, Dc

- Drafted and edited various thought leadership pieces, including press releases, commentary and APCOForum blogs- Built relationships with and pitched story ideas to key trade reporters- Developed strategic plan to grow and engage followers on social media channels, which grew by 50% - Authored quarterly marketing reports that analyzed the marketing team’s success using Google Analytics and were presented to the company’s Executive Committee- Used email marketing strategy to reach more than 10,000 clients and potential clients via Constant Contact- Maintained the agency’s website using CMS and HTML daily- Developed specialized media lists, drafted press releases and reached out to reporters to promote APCO’s thought leadership, public relations events and new hires- Used social media effectively to promote thought leadership pieces and events to more than 2,000 followers- Created and edited pages for the company’s website, apcoworldwide.com, and sub-sites viewed by more than 2,000 visitors using HTML and Drupal- Proposed and edited posts for apcoforum.com, a blog viewed by more than 1,000 people weekly- Planned and helped execute APCO Forum events; filmed and edited them for online promotion- Created and chaired APCO’s networking committee, which encourages staff to engage in networking events by identifying venues, reaching out to junior staff and senior staff mentors and following up post-event- Served as interim media relations point of contact, including organizing and handling interviews

Washington D.C. Metro Area

- Drafted press releases and tweets for APCO’s public relations events and developed biographies of high-level employees used by media and posted online- Developed monthly reports, monitored APCO’s online impact, and drafted quarterly marketing reports- Composed and edited blog posts for APCO’s blog and edited posts viewed by more than 1,000 visitors- Filmed and edited videos of company employees for corporate conference, website and blog use- Transferred the company’s websites to a new platform using a Content Management Service

- Drafted bi-weekly internal publication on Secretary Napolitano and components' events- Organized information from internal and external documents for tracking purposes- Wrote guest bio sheets Secretary Napolitano uses before events and meetings that allow her to have background information and pictures of the people she meets with during those events- Helped facilitate internal coordination with Department offices and DHS components to assist with organizing and implementing communications rollout plans- Coordinated speaking engagements, briefings, and conference programs

- Gathered and updated fundraising data for major donors using NGP/Van database to in preparation for fundraising events and calls- Reached out to vendors and guests for fundraising events, including high-profile celebrities, attorneys, and elected officials, helping to raise $8.1 million in 2011- Drafted briefings of finance events and meetings for the Senator weekly- Supported finance team during call time and events with the Senator by preparing the call list and gathering necessary materials

- Reached out to directors and producers of independent shorts with the goal of promoting and selling independent short films as the largest short film network in the world - Gathered and organized finance information for distribution purposes- Researched, gathered, and watched films to determine if they should be signed to the Future Shorts distribution label- Managed daily administrative duties

Franklin, Indiana/Traveling

- Answered and responded to constituent phone calls and emails- Worked with Legislative Assistants and Chief of Staff to research policy initiatives

- Gathered research for fundraising and communication efforts- Drafted communications outreach for press office- Managed administrative duties- Coordinated IDP efforts with Obama's Indiana campaign team to ensure there was communication between the two campaign offices

- Gathered voter and fundraiser data for fundraising events and calls- Organized large campaign fundraiser events for big donors by determining which staff would advance, handling RSVP’s, and creating bio sheets on attendees