Elsa Bails Email & Phone Number

Marseille, Fr

Rueil-Malmaison, Île-De-France, France

Heineken® : Global brand / Beer and Alcohol market leader in France / Budget : 20Mio€ / Purchasing media space: 6 Mio€ / Communication agency : Publicis - Follow up of business (sell in / sell out), consumer and P&L performances- Construction of the 3-years strategic plan with the SBM - Creation and deployment of the annual marketing plan (off and on line media, innovation, packaging, event, influence, trade activation in E com, Off and On trade), leading agencies and internal experts- Lead of different innovation/renovation projects - Supervision of the total media plan consistensyMain achievement : project lead of the Heineken Silver launch in France (N°1 inno on Beer market in 2022 / N°2 inno on FMCG) Management : Direct management of 2 interns, transversal management of +10 peopleAt home Draught Keg : Heineken = captain leader on this category (>90% of MS) - Management of the partnership with SEB : synergies optimization - In store activations in Off trade - Influential leadership (with global and local team)

Lieu Rueil-Malmaison, Île-De-France, France

Pelforth : historical and national brand, over performing in the North. Budget : 2Mio€. - Follow up and annual review of both brand 360° performances - Construction of Pelforth 3-years strategic plan - Creation and deployment of the activation “The 100 years old of the Pelican” (design pack, consumer game, internal communication, trade activation in both off and on trade, event), leading agencies and internal experts - Project lead on product renovations (with cost saving) Main achievement : Pelforth 100 years anniversary campaign in 2021

Rueil-Malmaison, Île-De-France, France

- Responsible for the Beer market business & consumer understanding (in Off trade) by the whole company : implementation and use of the right tools, internal monthly performances review, support of marketing & commercial people, management of data and market research suppliers - Forecast of the beer market volume, for the next 3 years, during the budgetary exercises- Annual review of competitors’ strategy to the executive board - Direct management of 1 intern

Cergy

- Production and presentation to my clients of market insights (thanks to both paneling and modeling), and of operational recommendations, in order for them to optimize their marketing & commercial strategy - Responsible for the commercial relationship with my clients : main interlocutor in Nielsen company, selling of marketing research depending on their needs, respond to a call to tender, budget management - Coaching of new and junior consultants Main clients: Ferrero, Pernod Ricard, Lavazza, Panzani, Dr Oetker

Paris, Île-De-France, France

- Creation of targeted contact plans (deliveries, stores and vouchers) - On & off line communication medium development (Mailing, postal card, emailing, text messages) in relation with the agencies, printers and routers- Coordination of the launch : Stores and call center briefing, budget management - Creation of a limited edition accessory : the Advent CalendarMain achievements : Christmas campaign and temporary closing of Nespresso Store.

Paris, Île-De-France, France

- Creation of CRM targeting - Communication medium development- Stores and call center briefing - Forecast and follow up of sell in - Budget management Main achievement : launch of 3 new coffee capsules

Noisiel, Île-De-France, France

- Performances analysis thanks to Nielsen and Emnos panelling- Development and follow up of trade operations in collaboration with agencies and internal services - Merchandising plans construction (with SMART software)- Preparation of client presentations with assortment recommendations- Writing of sales leaflet for sales force

Paris, Île-De-France, France

- Creation of a new corporate brochure and new services' leaflets - Update of the website with advertising insert creation (thanks to photoshop software) - Writing of the internal newsletter- Organization of the annual national congress and of exhibition opening

Paris, Île-De-France, France

- canvassing of partnerships with student associations of Paris- selling analysis of the season 2009/2010

Master’S Degree, Btoc Marketing

Academic Exchange Program (6 Months), International Marketing, Leadership, Global Operations

Preparatory Classes To Integrate A Graduate School, Literature And Social Science

Littérature, Philosophie, Sciences Economiques et Sociales, Mathématiques, Histoire, Latin.

High School Diploma, Scientist / Mathematics, With High Honours