Co-Founder And Creative Director
Current- Selected as one of 8 startups out of 250 to participate in the Boost Accelerator Program at Smart ESA – 2020- Winner of the Bloom Growth Accelerator Program – 2022- 3rd Place Winner of the Boost Injaz Program – 2023In 4 years, more than 33,400 Steelouettes sold in 42 countries.Partnered with 112 shops in Lebanon, UAE and Qatar.Grew the team to include 8 brilliant and energetic young people.• Product Development and Branding: Managed the product lifecycle from research to final design, enhancing the design team's creative and technical skills. Developed and refined Steelouette's brand image, ensuring consistent market presence. Directed social media efforts to highlight our brand vision and create engaging campaigns.• Operations Optimization: Streamlined processes across design, production, customer support, online sales, and retail partnerships, enhancing efficiency and quality. Led website development and UX/UI improvements.• Marketing Strategy: Developed and implemented marketing strategies to upsell products, expand market reach, and increase conversion rates locally and in the GCC.• Human Resources: Fostered a creative and efficient company culture, managed hiring and training to ensure effective team integration.
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