• Reorganized department to establish clear guidelines and processes• Manage the schedule development, content creation, and creative direction of social media campaigns• Collaborate cross-departmentally to establish synced vision for growth• Identify clear brand standards and guides• Manage Press Release agency and develop content schedule• Identify marketing campaigns to meet company goals• Manage the coordination of tradeshow activities including booth layout, marketing materials, etc.• Conduct research on industry trends, market activities, and sales• Enforce brand guide and raise awareness of gaps• Create a cohesive alignment with global subsidiaries• Develop marketing strategies to generate leads and aid growth• Create and identify market personas and initiate strategy for each• Nurture customer relationships and identify opportunities• Guide staff for a modernized approach to creative content• Analyze data and identify conversion goals• Suggest budget for various initiatives• Coordinate day to day activities with subordinate staff

- Develop and Execute Company's Marketing Plan- Marketing Material Development and procurement- Catalog planning and development- Copywriting- Product & Event Photography- Price List Development with Management input based on Business Plan- Procure, Design, Research and manage Branded Gifts- Website maintenance- Maintain Brand related Corporate Standards- Conduct thorough market research applying design thinking and human factor concepts.- Analyze market trends based on research and suggest changes to current programs.- Analyze current sales and product data.- Product planning, which includes products specifications, design and requirements.- Product marketing development and planning- Plan, develop, execute & staff Trade Shows.- Product Photo library review, management and execution.- Create and Manage Global Branding Strategies

- Identify & Analyze Market Trends- Develop & Translate Sales Reports- Design & Develop the Monthly E-Bulletins and Quarterly Newsletter.- Coordinate Employee, Representative & Management Product Training.- Create, Update & Maintain Marketing Collateral.- Assist in writing, tracking and delivery methods of various press releases.- Coordinate the decision-making policies of trade show activities.- Author case studies in collaboration with Sales & Engineering.- Manage our presence on Facebook, Google+, LinkedIn, YouTube, and other Social Media Platforms.- Prepare reports for Senior Staff on selected social media metrics.- Create & Execute direct & electronic mail campaigns.- Liason between Inside & Outside Sales Representatives and Marketing.- Track and report leads from various Industry Magazines based on Press Releases or Advertisements.- Create & Analyze reports on SEO: Google Adwords & Microsoft- Event Planning and coordination such as Customer Appreciation Receptions, Outings and ceremonies.- Member of the Company's Marketing Advisory Committee (MAC).- Prepare, analyze and translate Surveys then prepare report on findings.

- Coordinated changes on company's intranet, web site and social media sites.- Participated in the development and production of marketing and business development materials- Coordinated, prepared and distributed marketing collateral and sales tools to clients, prospects and employees- Prepared proposals and presentations for client meetings, new business prospects, industry events, continuing education seminars and executive speaking engagements- Provided support at industry events - Managed and updated client and prospect contact database .- Supported vendor identification and management of various marketing projects- Assisted with speaking engagement and sponsorship outreach; Coordinate with industry associations on expert and company visibility opportunities as well as event logistics- Provided support on industry and/or market research and analysis - Assisted with advertising and public relations initiatives - Managed inventory of marketing materials, sales tools, and direct mail pieces- Proactively assembled Marketing Packages

Prepared and Issued qualification packagages highlighting the company's experience and capabilities. Additionally, maintained standard documentation on organizational structure and discipline expertise. Prepared reports and marketing lists using CRM. Designed and created various marketing material for various Industries.

Designed and distributed project related documentation for external and internal distribution. Worked closely with all Engineering Disciplines. Project planning and controls in support of Project Managers. Insured quality control procedures are executed. Responsible for the development and maintaining of existing and new projects including: schedule, budget, and Man-hours.

Managed communication between office branches, brokers and Sales Representatives. Overlooked tasks, schedules, and working hours for a staff of 5. Opened and organized new offices and departments. Compiled and interpreted revenue reports to upper management.

- Tracked Competitive Market Share of three Business to Business Magazines- Implemented promotional mailing campaigns and designed fax promotions- Distributed weekly newsletters via mass mail, fax and e-mail - Developed a new database and sales proposals designed for prospecting international and domestic clients