▪ Implement marketing and advertising campaigns by analyzing forecasts▪ Track progress and costs by analyzing and entering data such as expense, redemption rate, new business data▪ Prepare marketing reports by collecting, analyzing and summarizing data▪ Proofread and keep promo collateral ready to coordinate with the graphic designers; inventory, placing orders, verifying payment

▪ Developed and executed brand strategy across multiple channels, online and offline. Create media content including: email marketing campaigns, advertisements, graphic design, boutique photography (featured on national brand Instagram pages), blog content, etc.▪ Managed ecommerce Shopify site, including product listing, updates, website analytics and optimization, SEM, content creation, and other seasonal updates▪ Project managed implementation of Wordpress website redesign and PPC and SEO efforts▪ Managed all social media accounts across Instagram, Pinterest, and Facebook. Increased total Instagram followers by over 5,000 people. Started weekly Facebook and Instagram live videos to drive engagement and highlight various services/products.▪ Exceeded marketing goals for medical spa sales by 15% over 6 months using marketing strategy heavily focused on social media▪ Blog created in June 2017 began showing 30% increase in sales of highlighted product or service within 48 hours of posting▪ Built relationships with Utah’s top bloggers, influencers, and brands and developed collaborations and promotions executed through in-person events and social media

▪ Reach out to bloggers and collaborators to grow store exposure▪ Manage three Instagram accounts for the company▪ Assist on photoshoots by picking outfits, capturing shoots on Instagram stories, helping models▪ Create content to add on Instagram, Instagram stories, and the website▪ Photograph models and clothes for social media and the store website▪ Keep track of inventory for e-commerce store, complete online orders, exchanges and returns▪ Help customers with online store and items.

Contributed over 30 articles. Mostly wrote "how-to" and lifestyle articles on college and campus life. Pitched and/or chose an article each week, research, and write before deadline. Edit and final edit article.

Managing the features section and its writers, coming up with news stories and delegating them to writers, editing stories that came back and formatting section. Communicating with "online stories" department to see what stories could be printed as well as used online.