Marketing anaytics & CRM strategy such as:* Customer segmentation: worldwide customer segmentation based on the customers’ values and purchasing behavior in order to define the Company’s strategic plan, marketing campaigns, pricing strategy and loyalty programs.* Customer lifecycle: define customer lifecycle to identify loyalty and churn drivers and build a loyalty program. Define profile valuation to estimate the income generated by the future implementation of CRM actions. Analysis of email campaigns effectiveness* Analyze the key drivers of stores performance: define stores typology on a global basis. Identify stores main features with a strong impact on CRM performance.* Purchase paths analysis: identification of products highly linked to brand loyalty.* Customer attrition: identify the key drivers of customer attrition.* Analysis of call-center conversations (Text Mining): categorization of calls by business line. Analysis of the customer-brand relationship. Define levels of dissatisfaction. Research on new trends.* Web Analytics: assess the performance of the Company’s Corporate website.Diversified branches of industry: luxury, retail, telecommunication, automobile, aeronautics, energy, travel and leisure industrySpecialties: * Marketing analytics skillsCRM practice, customer insights and customer behaviour analysis, performance measurement of marketing investments, identify recruitment and loyalty challenges (Data Mining & Predictive methods)* Computer skills- Advanced Microsoft office skills- Software: SAS, SPSS, Clementine, Alice, Spad, MapInfo, Amadea, Business Objects, ACCESS, Neolane.- Language: Visual Basic, SQL, HTML, JavaScript.- Web performance: Omniture, Xiti, Apposition, Google analytics.