Product Marketing Content Creator
Current- Support the product marketing team in creating product marketing materials for all Equus products with a focus on digital and video creation.Principal responsibilities:
- Create videos, user guides, demo configuration, and documentation to increase awareness of product features for current and prospective clients
- Support the design and roll out of the product engagement strategy, either through product enhancement(s), targeted training, marketing or promotional events
- Execute approach to increase customer engagement with new features (‘Product Engagement Strategy’)
- Work with the marketing team in providing material to promote new features
- Develop a deep understanding of customer pain points and present features with a value-based approach, with an understanding of the customer journey