Product Marketing Content Creator
CurrentSupport the product marketing team in creating product marketing materials for all Equus products with a focus on digital and video creation.Principal responsibilities:• Create videos, user guides, demo configuration, and documentation to increase awareness of product features for current and prospective clients • Support the design and roll out of the product engagement strategy, either through product enhancement(s), targeted training, marketing or promotional events • Execute approach to increase customer engagement with new features (‘Product Engagement Strategy’) • Work with the marketing team in providing material to promote new features• Develop a deep understanding of customer pain points and present features with a value-based approach, with an understanding of the customer journey • Undertake regular competitor and market research to stay up-to-date with industry trends and to contribute ways to differentiate Equus in the market • Create a range of video styles, including but not limited to high-level goal-oriented videos and in-depth feature vídeo