Elsa Kuhn Email & Phone Number

Fort Lauderdale, Florida, United States

Stamford, Ct

• Worked directly with clients from coordinators to VPs in planning local media campaigns by evaluating their research, utilizing historical data and anticipating market demand.• Directly involved in all new business pitches and successfully landed accounts including: Discovery Communications, SyFy, VH1, TV Land, & Targeted Victory.• Involved in structuring overall company; including hiring, workload balance, and internal processes for training, posting and billing.• Negotiated all DMAs for local cable, broadcast and radio campaign. Delivered 10% or more savings on all campaigns where possible and secured bonus weight.• Negotiated satellite and scatter national campaigns for Discovery Communications, TV Land and Hachette Book Group.• Provided client additional exposure through interactive opportunities via local broadcast, cable and satellite.• Strong vendor relationships allowing myself to bring exclusive opportunities to clients and premium placement for tune in campaigns. • Experience with addressable advertising.• Set up and managed a team of media buyers, assistants and freelancers. Kept the media group accountable for all campaigns by obtaining pre/post logs and consistently doing programming check ins as campaigns were approaching and running.

Stamford Ct/Ny, Ny

• Purchased and Negotiated annual media campaigns for Time Warner Cable corporate advertising for both general and Hispanic campaigns. Including: LA, Cleveland, Charlotte, Austin, Syracuse, Milwaukee, Kansas City• Worked directly with Time Warner Cable marketing team and external media agencies to implement campaigns and not duplicate efforts.• Executed non-traditional initiatives outside of the media schedules to bring greater exposure to the campaigns via online initiatives, grass root experiences and on air presence for Time Warner Cable executives. • Handled local cable media campaigns in all cable DMAs for Lifetime television, Subway Sandwich Shop Franchisees, Various music labels and Movie studios for on demand premiers. • Worked with department heads to set up a training program for new hires and assistants.