Elsa Vos is the founder and ceo of Elsa Creative a company with two distinct brands: Elsa Leigh, and The Darling Effect.She serves as the creative director and design lead on all products, including packaging, display, web and print design. In addition to growing these lifestyle brands, Elsa has developed an internship program mentoring over 50 students in the last five years. The global pandemic provided an opportunity for Pieces of Me to successfully launch a product that reached close to 1M in revenue and partnered with national accounts including CVS and Von Maur. Elsa continues to seek new opportunities to use her business and design acumen to launch new products that compliment The Darling Effect.Elsa Leigh jewelry (formally known as Pieces of Me) was featured as a top holiday gift in 2019 on the Hoda + Jenna show on NBC’s The Today Show. Currently, Elsa Leigh and The Darling Effect products can be found in over 1000 stores nationwide.As an entrepreneur, Elsa is a new mom and enjoys time out of the office with her husband, babygirl Elodie, and Goldendoodle, Myla living quietly in the countryside north of Grand Rapids. Elsa holds a BFA in Graphic Design from Bowling Green State University. Elsa Creative is located in NE Grand Rapids.