Elsa Abi Nader Email & Phone Number

France

Dubai, United Arab Emirates

An active member of the Senior Management team; providing strategic level consultation on the alignment of business strategy, marketing and commercial operations. Reporting into the regional President and responsible for a multimillion dollar P&L.Creating and overseeing the execution of the annual marketing strategies across the Middle East, Africa and India regions.Responsible for the full marketing strategy funnel that builds brand equity, engages new customers and deepens brand loyalty. Setting out marketing best practice standards and ensuring compliance with all international guidelines.Overseeing a team of 30+ professionals across the digital, engagement, product, market intelligence and pricing divisions. Ensuring collaboration and cohesion to drive and develop impactful customer experiences.

Responsible for the redevelopment and launch of the premium 'go-to-market' strategy. Set out the strategic blue prints for new segmentation and consumer market expansion strategy. Implemented a new CRM program and utilized the data to drive more efficient campaigns and programs across targeted customer segmentations.Full department P&L responsibility and managed a team of high performing professionals.

Middle East And North Africa Subsidiary Office, Dubai - Uae.

Part of the Senior Executive team and responsible for the full set up the marketing division that covered the MENA, North Africa and Turkey. Set out the 2-5 year marketing vision; which incorporated the development of new markets, the set up of strategic partnerships and solidified dealership and distributor relationships.Led the development and implementation of the regional brand marketing strategy. Ensured integration and delivery of international, regional and local levels, across 12 countries.Conceptualised and implemented marketing strategies that covered both ATL and BLT activities; rolled out the annual digital content, event activation, and social media calendars.

Dubai Mall, Dubai - Uae

Responsible for the full set up of the marketing operating framework, marketing strategy and policies & procedures.Developed the marketing and branding insight program that broke down customer behavior, analysed market trends and tracked competitor activities.Collaborated with cross-functional teams to ensure the successful delivery of key brand KPI’s; across market growth, gross margin profit, volume, and audience expansion.Project managed end-to-end campaigns, tracked financial performance and campaign progress. Executed ROI reviews that outlined insight and suggested future refinements.

Ashrafieh, Beirut - Lebanon

Responsible for the provision of bespoke consultation across branding & marketing strategy, management, and digital expertise.Business partnered with commercial clients, analysed their marketing and branding critical requirements, identified deficiencies and developed strategies that were underpinned by robust research, data insight and market expertise.Led complex projects that focused on disrupting customer behavior and closed the divide between outdated marketing.

Dora, Beirut - Lebanon

Handled operational marketing and helped implement ATL and BTL communication plans and handling relationship with advertising agencies and production houses.