Elsa Ahlfors Email & Phone Number

Helsinki, Uusimaa, Finland

Main responsibilities:– In charge of sustainability strategy and leading sustainability projects such as measuring and addressing corporate carbon footprint, impact communications and co-operations– Marketing development projects such as website renewal, new customer app launch– Copywriting, visual design, digital advertising (Meta & Google), outdoor ads, campaigns, marketing automation, PR, social media management across multiple platforms for all ResQ markets (Finland, Sweden, Estonia, Germany)Key achievements (horizontal & vertical expansion):– Launched new service for wholesaler partners moving to a new vertical. – Successfully managed end-to-end marketing activities for the launch of a new product segment (surplus flowers) in collaboration with >30 individual flower stores in Finland and a pilot with the largest flower chain in Sweden. Utilized a comprehensive multi-channel strategy encompassing email campaigns, push notifications, social media engagement, paid advertising, influencer partnerships, and press releases.– Recruited and onboarded two key members to enhance the marketing team's capabilities.

Helsinki, Uusimaa, Finland

Driving positive change through marketing. In my work as a Marketing Strategist in the Geographical Growth team, I ensure and manage that the marketing strategies in our new virgin markets create and improve awareness, acquisition, and activation of new customers and partners. Owner of the top of the funnel marketing. Strategic support to our local market teams. Budgeting responsibility.Key achievements:- Planned, developed and executed a go-to-market(ing) strategy for Estonian launch from scratch with great results. In the first operational year, we helped to rescue over 30,000 portions from going to waste with our 26,500 ResQ users and 180 restaurant partners in the greater Tallinn area. We met the set goals for yearly GMV.- Contributed to the company strategy work as a part of strategy team- Developed a yearly marketing strategy, budget and content plan- Initiated sustainability work though workshop facilitation, started a project in regards to impact reporting and communications (CO2 calculations), and created industry relevant marketing campaigns such as food waste week and #veganuaryKey responsibilities:- Responsible for marketing in new markets, e.g. Estonia- Strategic planning & budgeting- Digital & Content Marketing- Paid social media ad campaigns- Cross-channel Content Creation incl. visual and copywriting (social media, email campaigns)- Corporate sustainability & Sustainability communications- Marketing automation with Iterable (in-app messages, push notifications & e-mail) 30% of the food produced globally gets wasted. If food waste were a country, it would be 3rd largest in terms of global greenhouse gas emissions. In the EU, around 88 million tonnes of food waste are generated annually with associated costs estimated at 143 billion euros (FUSIONS, 2016). ResQ Club exists to resolve this massive, complex and stupid problem – in other words, to make zero-food-waste a reality, globally. https://www.resq-club.com/

Tampere, Western And Central Finland, Finland

At Népra, my main responsibility lies in enabling sustainable growth. I was actively participating in business development and strategic planning at the company level, and in charge of marketing at Népra from managing marketing strategies to running the activities on a hands-on operational level. Key achievements:- Over one year period, I contributed to increasing the return on ad spend (ROAS) to on average 7:1, growing the Instagram account from 4000 to 10,4k followers, and doubling the turnover from 211k € to 500k €.- Initiated and contributed to corporate sustainability projects such as building transparent pricing model, partnering up with charity organizations, creating industry relevant campaigns e.g. Fashion Revolution, Anti-Black Friday and a yearly trash picking challenge and participating in circular design processes. Key responsibilities:- Business Development & Growth Strategy & Budgeting- E-commerce & Sales: online store maintenance, marketing campaigns to boost sales- Digital & Content Marketing- Corporate sustainability & Sustainability communications- Content creation, graphic design and copywriting for social media, newsletter, website, blog and news- Managing influencer collaborations- E-mail Marketing Népra is an activewear brand from Finland. We create holistic, minimalist, and ethical clothing to support holistic wellbeing and an active lifestyle. We have a vision for a world where responsible consumerism is the norm, and where everything we buy is manufactured in a sustainable way. We make our vision a reality one piece of clothing at a time. https://www.wearnepra.com/

Tampere Area, Finland

As a Sales Development Coordinator, my main responsibilities included working as a Scrum Certified Product Owner of a digital partner portal as well as taking care of learning and education of the sales team.–Scrum Certified Product Owner (PO): Managed the development and implementation of Framery 360, a digital service for an international distributor network. Close collaboration with the sales team and external software developers. Managing the product backlog. Data analysis by utilizing several different tools such as Google Analytics & HotJar. – Sales Development & Sales Materials: Ensured that Framery’s international sales team dealer network have the best skills and materials to have better customer interactions and close more deals. This included coordinating the creation of materials, educating the sales team, and managing content across channels and platforms.

Tampere Area, Finland

– Software implementation & development: Successfully implemented a new digital service for Framery’s sales team and global dealer network. This work included close collaboration with external software developers by communicating business and end-user needs in order to develop the system further. Data analysis by utilizing several different tools such as Google Analytics & HotJar.– Sales materials: planning presentations, educating sales team and managing content across channels and platforms.

Tampere Area, Finland

As a Sales Development Trainee, I successfully managed and completed extensive sales development and marketing-related projects:– Sales Development: built and developed sales processes for stakeholder management, internal sales leads, and onboarding for new sales reps. Conducted market and customer research.– Service Design: I designed a new digital service after conducting extensive research about the needs of the target audience – Marketing Development: participated in website development, planned and designed new marketing materials

Helsinki Area, Finland

I worked at Elisa Viihde, the most popular entertainment platform in Finland, for one summer with the main focus on product development and market research.This work included:– Product development: I successfully turned customer insights into business opportunities by conducting market research on social aspects of content discovery and recommendation features. Based on my findings, I presented development proposals to increase usability and overall user experience.– Business Development: conducted competitor & market analysis, maintained weekly reporting, created a customer journey model– Social media & content creation: I independently planned and executed Facebook marketing campaigns and created content for a new movie with great resultsDuring my time at Elisa Viihde, I received appraisal for my positive, can-do -attitude, analytical and visual skills as well as the ability to create big picture views.

Tampere Area, Finland

I worked in the Data Maintenance team for two summers with main responsibility in managing customer and billing information for B2B customers. – completed the most service requests in my team which required excellent skills in problem-solving, use of multiple software, and customer service – trained CRM and billing systems for our partners abroad, which I enjoyed to the fullest – participated in a sales development project actively communicating with customers, identifying sales possibilities in customer encounters, and piloting the project in practice.

Tampere Area, Finland

I worked as a cashier and customer service representative in sales campaign ('Hullut Päivät') during spring and fall 2014, spring 2015, and spring 2016. Stockmann is a Finnish listed company and the largest department store in Scandinavia. https://www.stockmann.com

Tampere Area, Finland

As a Sales Co-worker at IKEA, I managed the sales in textile and household departments. Responsible for serving customers, improving sales, controlling goods flow, taking care of shelf placement, and organizing the departments for logistics. I learned a lot of IKEA's product range, business model, and the needs of customers. I was thanked for my top-level customer service, selling skills and positive attitude.

Certificate In Business Sustainability Management, University Of Cambridge Institute For Sustainability Leadership (Cisl), High Pass Of 92,2 % Out Of 100 % (Excellent)

Module 1 Sustainability challenges and opportunities (The global state, what needs to change, and how to bridge the sustainability gap.

Open University Studies, Responsible Business And Sustainability

Studies in Competence Module in Responsible Business and Sustainability (25 ETCS) – Business Ethics (grade 4/5) – Corporate social.

Master'S Degree, Economics & Business Administration, Gpa 4,5/5

Activities and Societies: Boomi Ry Master's degree (weighted GPA 4,6/5) – Major: Management & Organizations – Minors: Strategy.

Finnish Matriculation Examination, College/University Preparatory And Advanced High School/Secondary Diploma Program

Matriculation examination spring 2012 in Mathematics, Finnish, English (advanced syllabus), Swedish (advanced syllabus), French (advanced.