Elsabe Booyens Email & Phone Number

Johannesburg, Gp, Za

Gauteng

The Fried Tomato Co. was formed in 2002 with the aim of being a small agency aimed at serving smaller start up companies with their marketing requirements. After working on contract with The South African State Theatre for close to two years I am back at the agency full time and ready to take on new clients. I have gained valuable new experience in sponosrship sales and management, donor campaigns and donor stakeholder management. We take a very commercial approach to sponsorship sales and show return and value for all partners. With the pressure on all marketing budgets and the decreasing availability of sponsorship investment our value calculations and approach results in greater success. Previous projects include the opening of the Nelson Mandela Bridge, the Opening of the Constitutional Court and writing the marketing strategy for Joburg FIFA 2010 World Cup.

Johannesburg, Gauteng, South Africa

Strategic communications internal and external, Public Relations, Reputation Management, Large Scale Public Events, Advocacy Programmes, Stakeholder Management, Communication and Government Relations

Africa

Digital Interventions and innovation that solve service delivery issues by Government to Citizens

Marketing & Public Relations for the State Theatre and all productions on offer at the Theatre. Fundraising and sponsorship management. Sales Management and planning, Events Management, Client Service and Front of House management.

Full Service Marketing of company and servicesDevelopment of niche high end eventsDevelopment and design of marketing materialManagement of various events including exclusive travel to FIFA 2010 World Cup for ACG World exclusive clientsRelationship building with clients and suppliersSponsorship ManagementSourcing of exclusive products for Concierge ServicesMarketing of VVIP LoungeDesign, development and Implementation of exclusive events in Nigeria

Creating and sourcing unique content for CityLive. Crfeating new services in conjunction with development team for CityLive. User Stories, wireframes.Custodian of the look and feel of CityLive and the usibability for the end user.The current CityLive application offers services that assist users in unfamiliar territory to be able to find their way around for example finding accommodation. It also offers other services which include communication services like email, instant messaging and media services like news. The application also has a Traffic services which proved to be one of the most popular services.

Managed the full marketing function for the City of Johannesburg. Above and below the line marketing campaigns and a variety of experential events.Headed the Marketing Department for the City of Johannesburg, developed the City Marketing Strategy both for the COJ generally and for COJ FIFA 2010 World Cup. Above the line and below the line campaigns.Urban landscape projects are reliant on successful Public Private Partnerships (PPP's). The success of the PPP's are increasingly reliant on unique attention grabbing cost effective marketing initiatives that deliver a return on investment or publicity and public relations returns to satisfy private sector needs.Created, marketed and produced large events for broadcast on local and international television channels such as Live8, New Years Eve in Newtown, Africa Day Newtown. All aspects of special events including sponsorship etc. Woman in Art Festival and numerous more.Strategic campaigns were designed to market and promote projects and partnerships, the history, benefits and the process of defining the key marketing strategies for projects, partnerships and campaigns and in addition the creation of clear and well defined brand positions and identities.The marketing programme manages expectations and concerns as to development with the aim to inspire and mobilise citizens and companies to contribute. Programmes and initiatives are designed to ensure messages penetrate the competitive clutter prevalent in the marketing realm and to own their unique position of value in the mind of the citizen and markets in relation to the success of programmes and initiatives, through traditional advertising in combination with stakeholder communications, PR and media relations, community mobilization programmes and experiential events.Ensured that the City of Johannesburg complied with all FIFA Marketing Requirements.

Local Economic Development projects and Inner City regeneration work. Marketing of all campaigns above the line and below the line.Created the Newtown and Braamfontein brands while at the JDA. Presented the opening of the Nelson Mandela Bridge for the 85th Birthday of Mr. Nelson Mandela, Opening of Constitutional Court of South Africa and Constitution Hill development, Opening of the Walter Sisulu Square of Dedication in Kliptown for the 50th Anniversary of the signing of the Freedom Charter. Managed numerous exclusive televised events in Newtown amongst which Africa Day Celebrations, Live 8, New Years Eve, Olympic Team Banquet, Woman in Art Festival, and Farewell for Minister Vali Moosa. Created awareness campaigns regarding Inner City Regeneration. Created numerous Public Private Partnerships marketing campaigns. International marketing programmes via exhibitions and exchange events.

Co-ordinated all events and publications for the branch. Set up programmes to empower woman in business and create networks for business women in South Africa. Managed custom database and ensured that branch finanancials were updated and managed well.

Event and Casino Marketing

Marketed new movie releasesMarketed the cinemaPartner promotions

Ba, Communications

Studied journalism, International Politics and Advertising. Won the McCann Award for most innovative student advertising campaign.

Ba Communications, English, Advertising, Journalism, Political Science

Activities and Societies: Won the McCann Award for best advertising campaign. Debate association Student Radio Presenter

B, Iuris

Student Radio presenter and obtained my swimming teachers certification.

Certificate Project Management, Project Management