INARA is a neuroscience-backed experiential fragrance business, based in Mexico and NYCWe combine the powers of scent and sound with the benefits of meditation to reclaim emotional health.

• Assists in developing strategic brand plan to ensure growth goals are met. Drives creation of all presentations to the fashion Licensor, global marketing meetings and seasonal brand presentations to clients. • Manages the creation of new fragrance and package design development: prepares creative briefs detailing the vision and collaborates with in-house teams, fragrance houses, designers and agencies.• Drives the conception-to-market process and manages delivering products on time and within budget: works closely with Creative, Package Engineering, Regulatory and Operations/Procurement teams as well as the fashion Licensor to ensure all new product development needs. • Develops creative 360 marketing collateral for product launches ensuring all international needs are met.

• Developed and executed strategic fragrance presentations; understood clients' strategies, objectives and challenges; identified and recommended opportunities and action items based on NPD's and external data. • Wrote quarter, semi-annual and annual Beauty Insider reports covering key market trends each period.• Identified new product opportunities with cross functional product teams. Provided industry expertise to enhance our Scentiments 2018 consumer survey, in alignment with clients needs and areas of opportunity.• Informed content for media engagement and created blogs to further establish NPD as an authority in the beauty industry. Scanned and kept abreast of fragrance environment and industry developments.

MBA Summer Fieldwork: "How to drive Marc Jacobs Fragrances’ e-commerce growth with Millennials"

Led all marketing projects of assigned customers L'Oreal, Coty, Elizabeth Arden and Inter Parfums, identifying customer’s needs and opportunities and promoting IFF fragrance solutions.• Conceptual analysis & creative direction: Developed creative ideation client presentations with original insights, concepts and fragrance submissions in collaboration with graphics and perfumery teams. Presented to Ralph Lauren, Calvin Klein, Marc Jacobs, Vera Wang, Agent Provocateur and Pierre Cardin.• Strategic analyst: Interpreted and transformed raw quantitative data (NPD, Euromonitor, Mintel) to analyze fragrance market, consumer insights and competitive intelligence. Devised a Brand Study template to drive brand performance analysis and identify new brand opportunities. • Fragrance market expert and ‘reporter’: Became the regional point person and expert of the US fragrance environment. Ran monthly smelling sessions and editorial Newsletter covering all fragrance launches in the market and notable industry trends and events.

Assisted the Marketing Management team in all marketing projects including preparing and delivering presentations to clients. Presented to Ulta, Avon and Victoria’s Secret.• Copywriter: Conducted Perfumer interviews and developed creative impactful inspiration stories to describe all of our fine fragrances to the end customer. Collaborated with clients to devise precise, resonating taglines for their fragrance collections.• Market Analyst: Researched and analyzed market data on products relevant to our industry. Monitored and identified trends in the process of developing marketing concepts. Collaborated on in-depth study on emerging countries' beauty markets for Estée Lauder with the identification of regional trends and growth opportunities.

Assisted the Marketing Manager in securing and facilitating all domestic editorial placements, photo shoots and high profile events.• Event Planning: Coordinated the opening of the first Zac Posen store and the preparation of the Spring 2012 Runway Show at the Lincoln Center. Work included pre-and post-event logistics including event concept and development, sponsor outreach, guest and invitation coordination, interview schedules and media opportunities, collaboration with production company and onsite operations management.• Public Relations: Managed all sample consignments for editorial shoots and stylists.• Brand Development: Drafted 50-page Strategic Brand Presentation shared with potential global licensing partners.

• Assisted on special projects including new product development initiatives and promotional initiatives.• Conducted competitive research and analysis of new fragrances that included product mapping in collaboration with professional noses. • Compiled reports on key brands and spokespeople for potential licensing opportunities used in client meetings. • Updated key brands and manufacturers’ library and history.• Coordinated administrative duties including conference room and meeting set up.

• Assisted in pre- and post-event logistics including invitation list, guest RSVPs, venue and caterer research.• Researched and cultivated event sponsors for silent auction and swag bags.• Managed event atmosphere and handled VIP requests.• Compiled donor research and conducted outreach and acknowledgments.• Prepared reports detailing potential funding opportunities at the Musee du Louvre.

• Assisted in the planning and execution of screenings, workshops and special events programming for the 2011 Tribeca Film Festival.• Managed the Industry Concierge Desk at the Filmmaker Industry Lounge which was designed to facilitate one-on-one meetings between filmmakers and other accredited professionals in the industry.• Researched filmmakers and special projects and shared findings with the Head of the Industry Department.• Helped organize, log and track film submissions.

• Created trend and storyboards for upcoming collections.• Tracked credit information in magazines and updated press clippings. • Managed sample consignment for editorial shoots and stylists.• Organized clothing shipments to and from the office in Paris and maintained log of invoices. • Provided administrative support to PR manager, including monitoring invoices and expense reports and assisting with database maintenance.

• Researched several prominent artists including Constantin Brancusi, Yves Klein, Thomas Flechtner, Jack Pierson and James Welling.• Researched owners and locations of Brancusi works in preparation for a major sale. Wrote reports and presented orally my findings during client meetings.• Kept up to date with events and trends in the art world and shared with direct report.• Maintained the day-to-day operations of the firm, which included scheduling appointments, conference calls and meetings, reviewing financial reports, writing and proofreading event materials and handling correspondence.

• Participated in research projects for business development and client development. Most proud accomplishment included using confidential sales information from previous auctions to identify owners of highly sought after decorative art pieces. • Conducted research on newly consigned property for department specialists.• Assisted catalogue production and set up pre-auction previews.• Coordinated warehouse cleanout effort: collected information on abandoned property and drafted letters to clients regarding its pickup.

• Worked with curator on exhibitions and collections, with a special focus on the “Art of Eastern Europe” exhibition scheduled for 2009.• Conducted research on various emerging trends and artists in the Eastern European region, and synthesized vast amounts of research and data that was shared with the larger team.• Coordinated the production of over 200 invitations for a dinner honoring art collectors and celebrities during the Venice Biennale Festival.