Responsible for designing, developing and leading the implementation of brand communication strategies for all distribution channels, guaranteeing market positioning through the generation of consumer and customer experiences, campaign targeting in all media (ATL; BTL and Digital) and the establishment of direct communication channels with consumers. Likewise, carrying out market analysis and defining the implementation of relaunch or renewal of existing products, based on analysis of opportunities and product life cycle. As head of the e-commerce channel, directing marketing and sales strategies as well as leading the development of the company's platform, guaranteeing compliance with the budget and agreed upon service levels, through the structuring of customer service maps and RCCs of the B2C channel. In charge of managing an annual investment budget and a team of 3 people.As head of the e-commerce channel, directing marketing and sales strategies as well as leading the development of the company's platform, and expansion in digital businesses, guaranteeing compliance with the budget and service levels agreed upon through the Structuring of the customer service and RCCs maps of the B2C channel. In charge of managing a sales budget.

Structured, lead and implement the new direct sales channel, B2C, that allowed economic growth, sustainability and profitability, as well as stablished direct shopper contact. Conceptualized and developed the online and retail stores, defined the business and expansion plan. Managed a COP 2.000 million budget and 14 members of a multidisciplinary team.• Identified and established the necessary contacts of business partners to structure the operation and increase knowledge of the business.• Develop the Market Rimax concept, based on the need to get closer to the consumer, increase engagement and give exposure to the portfolio by establishing:o Store Layout.o Loyalty Plans.o Business Calendars.o Communication Campaign.• Lead the processes and teams to build the supply customer service scheme for the new B2C channel comprised of E-commerce and Retail boutique-style Markets.• Build and leader the B2C sales channel, offline and online. • Define and structure the work team, their roles, profiles and training plan for the Markets and back office. • Create appropriate metrics and KPI´s for the business and promote the new B2C sales channel.• Develop the launch communication campaigns, media and advertising plan.

Responsible for the management of the Home and Institutional categories, designing and developing the strategies for the distribution channels regarding the brand and products; as well as accompanying the development of new products and leading the implementation of the mass communication plan, for both BTL and digital media, preparing the schedule of activities according to the brands’ seasons. In charge of an annual investment budget and a direct team of 1 person. In addition, responsible for defining and developing the communication and advertising plans for the corporate brand.

Responsible for the development of the multiplatform advertising sales business and integrated BTL strategies for the Semana Publications media, Internet, events and special projects that guaranteed compliance with the budget and the profitability of the businesses through the direction of the sales force.

Responsible for structuring and developing marketing and sales strategies for the Medical and Underwear lines in LATAM with an annual turnover sales budget, guaranteeing the growth and profitability of the business through the definition of short and long-term brand plans for the different sales channels, the implementation of media strategies, digital, promotions, execution at the point of sales, commercial alliances, leadership of market and consumer research, and development of new products. In charge of managing an investment budget and a team of 4 direct people.