Elsa Pereira work email
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Elsa Pereira personal email
Elsa Pereira is a Head of Retail at Bluebird SA. She possess expertise in marketing management, market planning, retail, marketing strategy, team management and 25 more skills. She is proficient in Inglês, Francês and Português. Colleagues describe her as "Elsa was one of my first managers at Sonae MC and working with such a dedicated, result driven and organised professional was an experience I will never forget. She helped me find my own best qualities and explore them, encouraging me to grow in a very autonomous way. Every project was a team project and no idea was "a bad idea" and that really made us feel engaged, confident and very creative. One of the best managers I've ever worked with." and "A Elsa Pereira é uma mentora exímia. Foi fundamental para o meu crescimento e desenvolvimento profissional e pessoal. Destaca-se também pelas suas competências de excelência na gestão estratégica e gestão de equipas. "
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Head Of RetailBluebird SaPorto, Pt
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Retail & Marketing ManagerBluebird Sa Jul 2019 - PresentPorto E Região, Portugal
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Directora De Marketing Retalho Especializado E Comunicação BtlCandando Hipermercado Jun 2015 - Jun 2019Talatona -
Head Of Sales, Communication And Customer ManagementSonae Fs Mar 2015 - Jun 2015Porto Area, PortugalAiming to contribute to the growth of the Retail Market, my main responsabilities are:Offering and managing financial products for the Retail Market, accordingly with the strategy defined by SONAE in Portugal and Spain;Development of skills and solutions for the Financial Market, with a special focus on the payment and credit systems;Project management for the launch of a new product with accountability on these streams: product, customer experience, marketing approach, communication strategy, digital channels, launch and go-live;Relationship management concerning both internal and external partners. -
Financial Services Marketing ManagerSonae Nov 2013 - Mar 2015MaiaAiming to contribute to the growth of the Retail Market, my main responsabilities are:Offering and managing financial products for the Retail Market, accordingly with the strategy defined by SONAE in Portugal and Spain;Development of skills and solutions for the Financial Market, with a special focus on the payment and credit systems;Project management for the launch of a new product with accountability on these streams: product, customer experience, marketing approach, communication strategy, digital channels, launch and go-live;Relationship management concerning both internal and external partners. -
Brand Manager Partnerships & BrandsSonae Mc Dec 2012 - Nov 2013Porto Area, PortugalThese were my most important responsibilities as a Brand Manager:▪ Management of Continente’s own brands portfolio, including development and communication for these brands: É, Continente, Seleção, Gourmet and other exclusive food and non food brands;▪ Marketing strategie definition, in all its aspects, for SONAE MC specialized brands (Wells, Bom Bocado, Note and Meu Super);▪ Development of partnerships in several areas, including Tourism and Leisure, boosting Continente's loyalty card and generating communication opportunities for the brand. Some of the most important partnerships achieved include: Rock in Rio, Portuguese Football Federation and Turism of Portugal;▪ Communicational support to all Continente's brand extensions such as Continente Mobile, Seguros Continente, Cartão Dá and Continente Moneytransfers.
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Brand Manager Specialized FormatsSonae Mc Nov 2011 - Dec 2012Porto Area, PortugalWorking on this position I was: ▪ Responsible for the communication of Continente's online store, having actively participated in the development, user experience and communication of the new e-commerce platform for both Continente and Wells;▪ Defining the Marketing Strategy for all the SONAE MC's specialized brands (Wells, Bom Bocado, Note and My super);▪ Development of partnerships in several areas, including Tourism and Leisure, boosting Continente's loyalty card and generating communication opportunities for the brand. Some of the most important partnerships achieved include: Rock in Rio, Portuguese Football Federation and Turism of Portugal;▪ Communicational support to all Continente's brand extensions such as Continente Mobile, Seguros Continente, Cartão Dá and Continente Moneytransfers.
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Loyalty Program Development ManagerSonae Mc Jan 2010 - Oct 2011
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Loyalty Card Team Manager - MarketingSonae Mc Oct 2008 - May 2010PortoHaving overall responsibilities in this position, these were the most important:▪ Development and management of the Promotional Plan for these three brands: Continente, Modelo and Bom Dia;▪ Monitoring and negotiation of the targeted communication strategy for Continente's loyalty program; ▪ Development of the Partnership Area for Continente's loyalty card program. These include, among others, a partnership with Optimus for the launch of a lowcost telecommunications operator (Continente Mobile) and partnerships with EDP, Galp and Turism and Leisure businesses;▪ Implementation of several projects aiming to improve the communication with costumers trough webportal, store portal, Continente's mobile app, etc.
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Brand Manager ModeloModelo Continente Hipermercados, Sa Apr 2006 - Sep 2008PortoAs Modelo’s Brand Manager, my responsibilities included not only the overall brand’s communication but also:▪ Communication strategy definition and implementation, relationship management with marketing agencies, new store openings and store redesigns;▪ I must highlight my participation at the launch of the biggest loalty discount card in Portugal - Continente's card - having been responsible for the strategy and implementation of the launch campaign.
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Brand Manager WortenModelo Continente Hipermercados, Sa Sep 2004 - Mar 2006PortoSonae MC, Porto As a Brand manager for Worten I was:▪ Responsible for over Worten's brand:▪ Communication strategy definition and implementation, relationship management with marketing agencies, new store openings and store redesigns;▪ Participation at the launch of worten's Credit Card, having been resposible for all the marketing streams..
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Mass Media Team ManagerModelo Continente Hipermercados, Sa Jun 2003 - Sep 2004PortoAt this position I was accountable for the development and implementation of a new marketing team wich main focus was management, negotiation and implementation of media associated with SONAE MC.
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Btl Team ManagerModelo Continente Hipermercados, Sa May 1999 - May 2003PortoSonae MC, Porto During this time I was accountable for:▪ Development, production and implementation of instore communication for all Sonae's brands;▪ Launch of promotional concepts and innovative projects such as: Feirão, Maritime Day, Day of Meat Producers' Club, etc.;▪ Development of taylor-made equipments and solutions and corridor heating proposals.
Elsa Pereira Skills
Frequently Asked Questions about Elsa Pereira
What company does Elsa Pereira work for?
Elsa Pereira works for Bluebird Sa
What is Elsa Pereira's role at the current company?
Elsa Pereira's current role is Head of Retail.
What is Elsa Pereira's email address?
Elsa Pereira's email address is ep****@****emc.com
What are some of Elsa Pereira's interests?
Elsa Pereira has interest in Education.
What skills is Elsa Pereira known for?
Elsa Pereira has skills like Marketing Management, Market Planning, Retail, Marketing Strategy, Team Management, Planejamento De Mercado, Market Research, Planejamento Empresarial, Varejo, Marketing Communications, Team Building, Pesquisas De Mercado.
Who are Elsa Pereira's colleagues?
Elsa Pereira's colleagues are Mariana Beleza, Daniela Cerqueira, João Barroso, Yudi Yudistira, Vasco Fortuna Da Silva, Ana Raquel Marques, Henry Mccray.
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Elsa Pereira
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